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Name(s)________________________________________________________________________Period_____
AnalyzingArgumentinAdvertisements
Directions:Chooseanadandanalyze(lookcloselyat)theuseofpersuasiveappealsandpropaganda
techniquesbyansweringthefollowingquestions.
Theadvertisementweanalyzed:
1. Whoisthetargetaudience?(Bespecific!)________________________________________________
2. Whatisthemessage?________________________________________________________________
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3. Whichappealisbeingused?(Circle) Logos Explainhowyouknowthis:
Pathos
Ethos
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4. Whatpropagandatechnique(s)doyouseebeingused?(Checkallthatapply)
Bandwagon
GlitteringGeneralities
Testimonials
Transfer
PlainFolk
Repetition
Explainwhatpartintheadshowspropaganda.
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5. Isthisaneffectivead?(Doesitpersuadeyou?)Whyorwhynot?
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