Download Professional Communications Leadership Course Descriptions

Professional Communications Leadership Course Descriptions
PCL 300 Applied Social Science Research Methods-This course focuses on the
development of effective research based problem-solving techniques for organizational
management and leadership. The course will cover an introduction to research
methodology and data analysis. Descriptive and inferential statistics, statistical
distributions, parameter estimations, test of hypotheses and simple regression models are
emphasized to help students solve problems and evaluate solutions. Current statistical
software packages are evaluated to assist in problem solving in realistic organizational
situations. The directed study component of the course will consist of the actual use of
the software packages to design and implement solution strategies to solve model
problems and sample case studies. This will consist of both on-line and off-line
computer activities to complete this portion of the course.
PCL 310 Foundations of Leadership -This course gives students a theoretical and
practical understanding of organizational theory, organizational behavior, and leadership
styles and effectiveness.
PCL 320 Managing Communication and Cultural Change in Organizations- This
course provides both practical and theoretical knowledge needed by management for
communicating in an environment of cultural change in a diverse and evolving
organization marketplace. The course is designed to build communication competence,
and foster dialogue across personality and cultural conflicts. Finally, the course provides
students with a firm knowledge of principles of communication theory, method and
application especially as they are relevant to Organizational Leadership. The course
focuses on issues of intercultural business communication and provides students with the
skills needed to successfully manage/lead change and conflict within the diverse
workplace. Emphases include ethnocentrism, stereotyping, prejudice and discrimination,
group identity, variations in cultural values, and a cross-cultural appreciation of diverse
styles of managing and leading in an international context.
PCL 330 Strategic Marketing Management- This course is designed to explore the
processes management uses to operate and organization. The course also explores the
impact of social legal and governmental environments on organizations. Related to the
management process is a detailed discussion of the markets within which businesses must
operate and the processes a business must undertake to analyze its markets. This includes
discussions of market analysis, market selection criteria and an introduction to business
planning and decision-making. The course provides the student with knowledge and to
prepare a strategic marketing plan for a profit or non-profit organization.
PCL 340 Diversity and Social Change- This course examines conceptualizations of
diversity including gender, race, ethnicity, class, religious, family structure, and sexuality and
how those identities impact organizations as they function to navigate a changing social
landscape through developments in technology, politics, and beliefs.
PCL 420 Writing and Reporting for the Print and Electronic Media-This course will
provide an understanding of important communication principles and develop effective
writing skills for the academic environment and the professional setting. As such, the
course explores the craft of business writing plus the principles of news and feature
writing for the print and electronic media in the corporate setting. Students will learn
editing and other skills for excellence in writing for the corporate environment, plus the
skills, applications and practices of journalism. Students will develop the use of clear and
concise language vital for effective communication and will examine how materials are
gathered and presented. Students will also discover the symbiotic relationship between
PR and the print and electronic media.
PCL 430 Principles of Advertising and Public Relations-This course explores the
cross-functional organization of integrated communication with special emphasis on the
areas of advertising and public relations. It underlines the influence of strategic decisionmaking that is necessary to coordinate communication effectiveness and results. Finally,
the course offers hands-on experience and the skills and techniques needed to influence
and change the market through a comprehensive and well-organized plan. This course
will have a substantial online component, and students are expected to do much of their
work independently outside of the classroom.
PCL 440 Ethics, Values and the Law- The course “Ethics, Values, and the Law”
focuses upon changing organizations. As organizations change, organizations are
impacted by numerous ethical and legal considerations. The course will provide an
overview, which involves attention to the broader context of the changing organization,
the various traditional modes of ethical reasoning, the relevant legal terminology and
considerations, and appropriate responses to selected issues in changing organizations.
The course will culminate in an application of these factors to specific organizations.