Download Resume - WordPress.com

CHARLOTTE FISHER
35 Hanover Rd.
Pleasant Ridge, Michigan 48069
248.762.9826
[email protected]
Summary: For 30 years, I’ve worked as a professional business writer, journalist and author. Today I
create print, video and online content for clients in diverse markets. My value proposition is helping you
achieve your business goals through clear, compelling writing. Using your brand voice, I translate
financial, technical, medical and other complex concepts into words that motive people into action.
MY WORD, LLC, Pleasant Ridge, MI
Principal, Full-Service Public Relations Firm.




2006-Present
Create content strategy across platforms to achieve business objectives; manage editorial for
owned, earned, paid media.
Business/technical writer: Speeches, websites, social, advertising, marketing collateral, press
material, internal communication, technical articles, editorials, newsletters, video scripts.
Obtain media placements in global, trade, digital, print publications, new media, radio/TV.
Work cross functionally with technical, sales and marketing staffs and retailers in support of
product launches, marketing programs, training initiatives, shows and events, technology rollout,
experiential learning modules.
THE QUELL GROUP, Troy, MI
2013-2015
Director, Editorial Services
Cross-Channel Content, Account Supervision, Public Relations, Brand Management
 Responsible for cross-channel content development and execution of earned, owned and paid
media. Editorial direction, key message development.
 Public Relations: Responsible for media relations, crisis management, corporate citizenship,
government relations, internal communications, speech writing, counseling, product publicity,
media training, research, assessment, social media.
 Position top executives as forward thinkers/industry experts through speaking opportunities,
blogs, media interviews, position papers/op eds.
 Lead on brand management including branding new companies, rebranding, M/A. Includes
corporate identity, name, logo, brand standards, reputation management, creative theme, visual
elements, direct mail, advertising, shows and events, collateral development.
 Develop go-to-market strategy; create message platform, brand narrative, message map and
related positioning content.
 Account supervisor: B2B, consumer products, health care, manufacturing, real estate,
construction, law, software/technology solutions, financial.
JACOKES COMMUNICATIONS/FORD MOTOR COMPANY, Dearborn, MI
Communications Director, Global Design, Research and Technology Staffs
Direct all communications activities for three global organizations.






2007-2009
Responsible for global Design, Technology, R&D communications strategies and implementation
in conjunction with global brand teams and marketing staff.
Responsible for cross marketing, co-promotion, consumer outreach with technology partners,
consumer facing media, industry influentials, early adopters, bloggers.
Manage communications for Chief Creative Officer and Chief Technology Officer.
Support national launch of new vehicles, technologies and SYNC applications. Develop
integrated product marketing initiatives with cross-functional team.
Responsible for Design and Technology elements of global auto shows and Consumer
Electronics Show, including all concept vehicles and technology innovations.
Secure media placements in national and global trade, industry and lifestyle publications, and
with digital/new media. Supply content for all collateral, direct marketing, digital, dealer outreach.
GENERAL MOTORS CORPORATION, Detroit, MI
Senior Media Relations Manager, Advanced Technology Staff





Developed global communication strategy for alternative propulsion vehicles. Served as company
spokesperson on technical, environmental, social and regulatory issues.
Developed global communications and integrated marketing strategy for media, government,
lobbyists, celebrities and consumers.
Developed and executed launch events, editorial boards, backgrounders, executive interviews
and all media materials.
Communications lead with federal government agencies including DOE and NREL.
Placed stories with major dailies including The Wall Street Journal.
Senior Manager, Corporate Brand


2001-2005
Responsible for overall strategy designed to increase global brand awareness, product image, consistent
messaging and corporate reputation. Managed $17 million budget.
Directed international auto shows, GM Heritage Museum grand opening, UAW/GM exhibit at Democratic
National Convention in Los Angeles, Saturn Sky debut at Concours d’Elegance.
Media Relations Manager, Manufacturing, Labor Relations, HR




1997-1998
Directed public policy, dealer relations, events and product launches.
Spearheaded the global introduction of right-hand-drive Cadillac Seville/Chevrolet Corvette at Tokyo
Motor Show.
Developed GM’s first global template for auto show coordination.
Communications Manager, Chevrolet Division



1998-2001
Directed communications strategy for corporate staffs. Lead with city/state government on tax
abatements, zoning, regulatory issues and Flint Buick City plant closing.
Advised and counseled GM officers on policy and product decisions, such as same-sex benefit
announcement, plant closings and Chevrolet Silverado introduction.
Managed national media, including the donation of 400 vehicles to the NYFD Sept. 13, 2001.
Communications Director, GM Japan


1986-2006
2005-2006
1993-1997
Developed communications plan and managed all aspects of publicity.
Launched 30 new products, including C5 Corvette receiving upwards of 40 magazine covers.
Managed communications of specialty built vehicles showcased at high-profile events.
Staff Assistant, Internal Communications
Communications Coordinator, Flint Truck and Bus Plant
1989-1993
1986-1989
EDUCATION
MBA, University of Michigan
BA, Journalism, Michigan State University
1991
1985