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Marketing Management
MKTG 300
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Benedictine Hallmarks 2011-2012
STABILITY  STEWARDSHIP
IDEA
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course syllabus
Addresses the educational
needs of adult students by
developing and providing
engaging, relevant and
accelerated programs.
blended model
MKTG 300
Enhances scholarship,
leadership skills, social
responsibility, and promotes
life-long learning.
Provides high-quality, easily
accessible educational
opportunities for adult
learners.
Enables adults to earn
specific undergraduate and
graduate degrees while
maintaining their personal and
professional commitments.
Marketing Management
instructor version
Develops new degree and
non-degree programs that
address the expressed needs of
the professional community.
content links index
about this document
about Moser College
about blended learning
hallmarks of a Benedictine education
student expectations
attendance policy
financial aid
submission of work
library resources
services for students with disabilities
Academic Honesty Policy
APA formatting and style
netiquette
course overview
required textbooks
grading scale
IDEA objectives
IDEA description
learning outcomes
course schedule
Moser College Mission
Statement: Moser College
embodies the values of respect,
excellence, collaboration, and
professionalism. We are
committed to delivering
innovative and dynamic
programs designed for adult
students who are dedicated to
enhancing their professional,
local, and global communities.
Moser College Vision
Statement: To be one of the
premier university colleges in
the nation.
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience
Discipline  Humility  Stewardship  Hospitality  Community
Benedictine
University
home
about
expectations
Margaret and Harold Moser Center
1832 Centre Point Circle
Naperville, IL 60563
resources
course
overview
learning
outcomes
Phone: (630)schedule
829-6289&
IDEA
sessions
Fax: (630) 829-1375
http://www1.ben.edu/programs/a
dult_cohorts/mission_vision.asp
2
Content Links
Marketing Management | MKTG 300
About Your Program at Benedictine University – Moser College
About This Document
This is a hypermedia document – it has been built to mimic navigation on the
web. This document can also be viewed as a presentation or it can be printed
like a traditional document. We use this sort of document because it allows for
navigation links (hyperlinks) to text, graphics, audio/video, and the web. This
type of document also allows you to navigate in a nontraditional, nonlinear way
– by following the page links you are not bound to read or flip through the
document in any sort of order. This is yet another example of Moser College’s
commitment to advancements in technology and blended learning.
About Moser College
The Moser College of Adult & Professional Studies delivers its curricular
programs in a specifically designed structure deliberately oriented for working,
adult learners. The Moser College is committed to providing a learning
environment which extends beyond the classroom and is designed specifically
to meet the needs of its students and their employers by bringing a quality
educational experience without requiring the student to relocate or travel
extensively beyond their home area. Benedictine University's Moser College of
Adult & Professional Studies is fully accredited by the Higher Learning
Commission of the North Central Association of Colleges and Schools*.
* http://www.ben.edu/academic_programs/moser/about/index.cfm
About Blended Learning
Blended learning is the integration of different learning environments: mainly the
online format with the face-to-face format, but may also include mobile learning.
Blended learning, also referred to as hybrid learning, relies on both the advantages
of digital/technology innovation and the methods of face-to-face instruction. At
Moser College, we use blended learning by combining asynchronous online
classroom sessions with a face-to-face classroom environment. We alternate
between the online session and the face-to-face session in 5-week courses, with
the A session being face-to-face and the B session being online.
hallmarks of a Benedictine Education:
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
3
About
Marketing Management | MKTG 300
The Ten Hallmarks of a Benedictine Education
A Benedictine Education
Based on the Rules of Saint Benedict, a Benedictine
Education is based on the Benedictine Wisdom
Tradition that sets as its goals the transformation of the
Human mind AND Heart and has at its foundation “The
Ten Hallmarks of a Benedictine Education”.
The Ten Hallmarks
Each academic year Moser College will be celebrating
two of the Hallmarks. This academic year 2011-2012,
the Hallmarks Stability and Stewardship have been
chosen. The ten hallmarks are:
1. Love of Christ and Neighbor
2. Prayer: a Life marked by liturgy, lection and
Mindfulness
3. Stability: commitment to the daily life of this place,
its heritage and tradition
4. Conversatio: the way of formation and
transformation
5. Obedience: a commitment to listening and
consequent action
6. Discipline: a way toward learning and freedom
7. Humility: knowledge of self in relation to God,
others and creation
8. Stewardship: responsible use of creation, culture
and the arts
9. Hospitality: openness to others
10. Community: call to serve the common good
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Portrait (1926) by Herman Nieg
(1849–1928); Heiligenkreuz Abbey, Austria
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
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Hallmarks
Marketing Management | MKTG 300
Student Expectations
Expectations of Students
In order to get the maximum use of the time available, it is expected that you
will:
•
Read the material to be covered in the class and complete required
assignments prior to attending the class/session;
•
Arrive/login to class/session prepared to participate actively;
•
Be prepared to actively participate in the collaborative activities of each
class/session; and
•
Always feel free to seek additional help from the instructor when the need
arises.
Attendance Policy
Students may not miss more than 25% of the live classroom sessions. Doing so
will result in an F for the course.
financial aid information
Submission of Work
All assignments are to be submitted into Desire 2 Learn (D2L) unless otherwise noted by instructor.
Assignments must be submitted by due date. Any assigned work submitted late for any unexcused
reason will receive a lowered grade. Please refer to your instructor’s late work policy located in D2L.
In the event that you miss an examination for due cause, arrangements must be made with the
instructor for a make-up examination. Important criteria concerning the submission of work:
•
Make-up examinations may differ from the original class examination.
•
Per University policy, assignments cannot be accepted by an instructor after the last day of the course.
•
Only discussions threads posted by 11:59 pm CST on the due date will count for grading purposes.
information concerning netiquette:
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course
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learning
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IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
5
Expectations
Marketing Management | MKTG 300
Financial Aid Information
Applying for Financial Aid
A college education is one of the largest financial investments a family will make. We believe that an education
from Benedictine University will provide valuable returns throughout a student's lifetime. The Office of Financial
Aid is dedicated to helping students and their families make a Benedictine University education affordable. We
view the process of financing an education as a partnership. Although the student and his/her family have primary
responsibility for meeting college costs, Benedictine University, as well as the federal and state governments have
a variety of financial aid programs available to students who need financial assistance.
Types of Financial Aid
Benedictine University's Office of Financial Aid administers a variety of federal, state
and institutional programs of student financial assistance. All financial aid recipients
must maintain satisfactory academic progress in accordance with the published,
"Satisfactory Academic Progress Policy for Financial Aid Recipients.“
•
After completing the financial aid application process, the student will receive a
financial aid award notification letter. The award letter will include the
program(s) that the student is eligible to receive and the award amount(s).
•
Grants/Scholarships - Grants and scholarships are considered to be gift
assistance. This means the awards do not have to be repaid.
•
Loans - Loans are considered to be a form of self-help assistance. Loan programs
provide funds for educational purposes and are paid back with interest.
•
Employment - Part-time jobs on campus are available to students through the
University and Federal Work-Study program. Students working on campus
receive a bi-weekly paycheck.
•
Applying for Financial Aid – All students applying for financial aid are asked to
complete the Free Application for Federal Student Aid (FAFSA).
FAFSA – Free Application for Federal Student Aid
The FAFSA is required for all federal, state (Illinois residents) and Benedictine University need-based assistance.
It should be completed as soon as possible after January 1st. Applying online with FAFSA on the Web at
www.fafsa.gov is faster and easier than using a paper FAFSA. Have your completed U.S. Federal Income Tax
returns readily available when completing the FAFSA. Include Benedictine University's school code:
001767 so the results of your FAFSA application will automatically be sent to our financial aid office. Sign you
FAFSA with a Federal Student Aid PIN. Apply for a PIN at www.pin.ed.gov. If you are providing parent
information, one parent must also sign you FAFSA.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
6
Financial Aid
Marketing Management | MKTG 300
About Netiquette
What is Netiquette?
"Netiquette" stands for "Internet Etiquette", and refers to the set of practices which help to make the online
experiences pleasant for all involved. As you might expect, netiquette, like other forms of etiquette, is about
courtesy, manners, codes of behavior, protocols and respect. Netiquette primarily focuses on how we interact with
one another online, by being aware of: our use of language, others’ cultural background, conventional norms, and
other behaviors. Below you will find guidelines concerning the basics of online interaction. If it isn’t something you
would say or do in the face-to-face classroom, it is probably inappropriate in the online class as well.
Netiquette Basics
1. Follow the Golden Rule (“One should treat others as one would like others to treat oneself”)
2. Be ethical, fair, tolerant and mindful of others – avoid stereotyping, judgment and prejudice
3. Know the boundaries of particular cyberspaces – what is acceptable in a text or chatroom with friends may
not be appropriate in a classroom or in an online conversation with an instructor
4. Respect the time of others by: 1) using descriptive subject lines, 2) resizing images for the web, 3) providing
links instead of copying and pasting content, 5) using white space by inserting blank lines between paragraphs
and headers and 6) limiting your use of attachments
5. Copy the minimum number of people – it is tempting to send “email” or “message blasts” because it is easier
for the poster, but it is not easier for the reader
Inappropriate Online Usage
1. Avoid “flaming” – flaming is sending offensive, insulting or criticizing messages. This happens more often
online then in face-to-face interaction, because there is an illusion of anonymity.
2. Flaming is neither productive nor appropriate for the learning environment
3. Always avoid flaming when it comes to content and opinions, but also avoid it when it comes to grammar,
punctuation and spelling corrections
4. Avoid using CAPS if possible and never type messages in ALL CAPS – this is considered yelling and is often
seen as a form of aggression
5. Use emoticons ( :) , :( , :-) ) sparingly and avoid the use of JK, BRB, LOL and other text language
Confidentiality and Privacy
1.
2.
3.
4.
Email, messaging and posting are forms of written record and are just as permanent as a letter or document
Do not publicize your own or others’ personal information (such as email, phone numbers, last names etc.)
Respect copyright and cite any and all sources
Do not expect that your communications are private, instead assume all communications are public
For more information please review Netiquette by Virginia Shea
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
7
Netiquette
Marketing Management | MKTG 300
Resources for Success
Benedictine’s Library Resources
Benedictine University Libraries strive to provide the resources for all of your academic and research
needs. Providing access to over 120 databases, 200,000 books and eBooks, and helpful librarians 7
days a week, we are here to assist you in person and online.
The primary mission of the Benedictine University Library is to provide library resources and services
that support the Benedictine University community and meet its academic and research needs. To
support our mission, the Library has made provisions for all students to gain access to important
academic resources through the Benedictine Library Website. As you begin your academic journey
please take note of these key concepts that will affect that access:
•
Entry into academic databases and most Library resources must be made through the Benedictine
Library Website at www.ben.edu/library
•
Within one week of your official enrollment your patron information will be automatically entered
into the library system, where once entered, you will be able to check out books and access
databases
•
When off-campus you will be prompted by authentication software (a proxy server) to provide
your Library ID number and last name to access article databases and request books. This software
proxy server confirms that you are a current Benedictine University student and thus allowed
access
•
Your Library ID number is a combination of the Benedictine Library prefix 2281100 and your
seven-digit student ID number (also called your “b” number). Thus 2281100XXXXXXX is
the Library ID number with X’s being the seven digit student number. This number is prominently
located just below the barcode on your Benedictine ID card
•
For further information on any aspect of Library resources and access please call or write the
Benedictine Library Reference Desk at 630-829-6057 or [email protected]. Please take note of
Library hours and staff directory located on the Library Website under About the Library and feel
free to contact us about any concern or need you might have
additional resources for student success:
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
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Library
Marketing Management | MKTG 300
Resources for Success
University Academic Honesty Policy
The search for truth and the dissemination of knowledge are the central missions of a university.
Benedictine University pursues these missions in an environment guided by our Roman Catholic
tradition and our Benedictine Heritage. Integrity and honesty are therefore expected of all University
students. Actions such as cheating, plagiarism, collusion, fabrication, forgery, falsification,
destruction, multiple submission, solicitation, and misrepresentation are violations of these
expectations and constitute unacceptable behavior in the University community.
To access the complete Academic Honesty Policy, which includes student responsibility, responsibility
and authority of faculty, violations, reporting and communicating, responsibilities of the provost,
appeals, composition of the academic appeals board, procedures of the academic appeals board, and
records, please select the following link: www.ben.edu/ahp
APA Formatting and Style
All course assignments must use APA citation and formatting. This is a
mandatory requirement for all assignments, including discussions, if a
publication or other work is being referenced. For more information on
APA, please see the APA Style section at the website of the American
Psychological Association, linked here: www.apa.org/
APA resources for students: www.apa.org/about/students.aspx
Services for Students with Disabilities
Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990
prohibit discrimination against individuals with disabilities by standing provision of reasonable
accommodations to make programs and activities accessible to qualified individuals with disabilities.
If you have a documented learning, psychological, or physical disability, you may be eligible for
reasonable academic accommodations or services. To request accommodations or services, please
contact the Student Success Center, Krasa Center - 012A, 630-829-6340. All students are expected to
fulfill essential course requirements. The University will not waive any essential skill or requirement
of a course or degree program.
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
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Other Resources
Marketing Management | MKTG 300
Individual Development and Educational Assessment
IDEA Objectives
•
Acquiring skills in working with others as a member of a team.
•
Developing creative capacities (writing, inventing, designing,
performing in art, music, drama, etc.)
•
Gaining a broader understanding and appreciation of intellectual/
cultural activity (music, science, literature, etc.)
•
Developing skill in expressing oneself orally or in writing.
•
Learning how to find and use resources for answering questions or
solving problems.
•
Developing a clearer understanding of, and commitment to, personal
values.
•
Learning to analyze and critically evaluate ideas, arguments, and
points of view.
•
Acquiring an interest in learning more by asking questions and
seeking answers.
IDEA Description
The IDEA student survey focuses on the instructor’s learning objectives for the course and on the
progress each student made toward achieving those objectives. By answering thoughtfully and
honestly, your ratings and comments will be much more helpful – to the instructor, the department
chair, and the dean of the college. As students, you should also know that student ratings and
comments have been used to help evaluate courses and to improve the educational experience at
Benedictine University. The appropriate standard of conduct with respect to student surveys is
thoughtful comments and constructive criticism – respectfully communicated.
A Focus on Learning
“The IDEA Student Ratings system looks at instruction in terms of its endgame. Rather than
emphasizing teaching style or personality, the IDEA system focuses on student learning and the
methods used to facilitate it.” – from the IDEA website: www.theideacenter.org/node/5
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
10
IDEA
Marketing Management | MKTG 300
Faculty Evening Course Overview
Course Description
An investigation of the basic principles of marketing, with an emphasis on the practical application of
those principles to formulate marketing plans that will deliver value to customers and meet the goals
of the organization.
Course Materials
Required Textbook and Materials
Armstrong, G., Kotler, P., (2011). Marketing: An introduction. (10th ed.). ISBN 9780136102434
Suggested Course Materials
The St. Martin’s Handbook: Author: Andrea Lunsford, Publisher: Bedford St. Martin’s year/ed: 2009
ISBN 13: 978-0-312-59454-1
Technological Computer Requirements
Students in the Blended program will need: High-speed Internet access; a sound card and speakers;
Windows XP (minimum)/Windows 7 (recommended) or Mac OS X 10.5 or higher; and Firefox 3.6 or
higher. It is also highly recommended that students have access to a microphone or webcam for
optional audio/videoconferencing.
Discussion Forum Guidelines
The Course Grading Scale
A
=
4.00
90 - 100%
EXCELLENT
B
=
3.00
80 – 89%
GOOD
C
=
2.00
70 – 79%
SATISFACTORY
D
=
1.00
60 – 69%
PASS
F
=
0.00
BELOW 60%
FAIL
I
=
INC
INCOMPLETE
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To receive a minimum passing grade, students must
make a post to each discussion question for that
week by day 4 of each week and respond to at least
two other postings by the end of the week. Individual
Posts are worth up to 5 points and the total
Response Posts are worth up to 5 points total. Each
discussion will total up to 10 points.
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
11
Course Overview
Marketing Management | MKTG 300
Faculty Evening Course Outcomes Based in Bloom’s Taxonomy
Learning Outcomes
Assignments
Points
•
•
•
•
Develop a strategic marketing plan (MP).
Discuss how consumer behavior is changing
Create campaigns applying the marketing mix
Elaborate on how to use internal /external influencers
Team Activity.
Individual paper.
Discussion Post & Response.
Team Assignment/Activity.
15 pts
10 pts
15 pts
•
•
•
•
Apply marketing concepts to campaigns
Build a brand that creates consumer value
Propose a social media marketing plan
Assess your knowledge Quiz 1- (covering chapters 1-7 & 12)
Individual paper.
Team Assignment/Activity.
Discussion Post & Response.
Quiz 1 (Chapter 1-7 & 12).
15 pts
15 pts
10 pts
25 pts
•
•
•
•
Compare transaction and relationship marketing
Create a direct selling relationship with consumers
Propose an online marketing campaign
Improve sales through ethical marketing
Team Activity.
Individual paper.
Discussion Post & Response.
Team Assignment/Activity.
15 pts
10 pts
15 pts
•
•
•
•
Construct an executive summary for a a marketing plan
Propose price adjustment to market conditions
Construct cost models
Improve marketing performance
Team Activity.
Individual paper.
Discussion Post & Response.
Team Assignment/Activity.
15 pts
10 pts
15 pts
•
•
•
•
Maximize use of place in the marketing mix
Propose new products or service launch portfolio
Discuss the marketing mix during Final presentation
Assess your knowledge Quiz 2 covering chap. 8-10 & 13-16)
Individual paper.
Team Assignment/Activity
Discussion Post & Response.
Quiz 2 (Chapters 8-10 & 13-16).
15 pts
15 pts
10 pts
25 pts
Total Points for course
250 pts
about Bloom’s Taxonomy
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
12
Learning Outcomes
Marketing Management | MKTG 300
Faculty Evening Course Schedule
Session
Loc.
Class Title
Assignments
01 A
F2F
Marketing Strategy and
the Environment.
•
•
01 B
online
Marketing Strategy and
the Environment.
•
•
•
•
Reading assignment: review chapters 1-4 covering
pages 4-129.
Activity: In-Class, Drive In Video Case – Harley Davidson,
Chap. 2 marketing ethics page 96 and chap. 4 marketing and
the economy –Harrah’s Entertainment page 132.
Reading assignment: chap. 1-4 covered in class 1A. Be
prepared to discuss chap.5-7 & chap.12 in class 2A.
Written Individual assignment: Southwest Airline paper.
Written team Assignment: Marketing Plan#1&2 (MP 1&2).
Discussion topic: Microenvironment.
02 A
F2F
Strategy and Products.
•
•
•
Reading: chapters 5-7 pages 134-241 & chap. 12 374-409. .
Written assignment: Milestone MP 1&2..
Activity: In-class, Drive In Video Case – Swiss Army in Chap
7, Chap. 12 Marketing Ethics page 407 and Chap.7 marketing
and the economy –Batteries Plus page 240.
02 B
online
Strategy and Products.
•
Reading assignment: chap. 5-7 & chap. 12 covered in class 2A.
Be prepared to discuss chap. 13-16 in class 3A.
Written Individual assignment: Quiz 1 covering chapters 1-7
and chapter 12 & SmithKline paper.
Written team Assignment: MP 3
Discussion topic: Social Media.
•
•
•
03 A
F2F
Direct & Online Marketing
and the Global Market.
•
•
•
Reading assignment: chapters 13-16 pages 410-541.
Written assignment: MP 3 & review Quiz 1.
Activity: In-class Drive In Video Case – Principal Financial
Group in Chap 13, Chap.15 Marketing Ethics page 505 and
chap. 14 Marketing and the Economy –Dell page 477.
03 B
online
Direct & Online Marketing
and the Global Market.
•
Reading assignment: chap. 13-16 covered in class 3A. Be
prepared to discuss chap. 9-10 in class 4A.
Written Individual assignment: Buyer Decision Paper.
Written team Assignment: MP 4
Discussion topic: Brand Awareness.
•
•
•
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
13
Course Schedule
Marketing Management | MKTG 300
Faculty Evening Course Schedule
Session
Loc.
Class Title
Assignments
04 A
F2F
Pricing & Market Channels.
•
•
•
04 B
online
Pricing & Market Channels.
•
•
•
•
Reading assignment: chapters 9-10 pages 272341.
Written assignment: MP 4.
Activity: In-class Drive In Video Case – IKEA
in Chap 9, Chap. 9 Marketing Ethics page 305
and chap. 10 Marketing Technology – Beer
page 339.
Reading assignment: chap. 9-10 covered in
class 4A. Be prepared to discuss chap. 8 in
class 5A pages 242-271..
Written Individual assignment: Brands paper.
Written team Assignment: MP 5
Discussion topic: Social Media.
05 A
F2F
Developing New Products.
•
•
•
Reading assignment: chapter 8 pages 242-271.
Written assignment: MP 5 and presentation.
Activity: In-class Drive In Video Case –
Electrolux in Chap 8, Chap.8 Marketing Ethics
page 270 and chap. 8 Marketing and the
Economy –Samsung page 270.
05 B
online
Developing New Products.
•
Reading assignment: review chapter 8 covered
in Class 5A.
Written Individual assignment: Quiz 2
covering chapters 8-10 & 13-16 & Costs paper.
Written team Assignment:
Discussion topic: Acquisitions.
•
•
•
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
14
Course Schedule
Marketing Management | MKTG 300
Faculty Evening Session 1A
Learning Objectives
1.
2.
3.
4.
5.
6.
7.
Discuss what Marketing is.
Develop the major trends and forces that are changing the marketing landscape.
Compare the four steps in companywide strategic planning.
Compile a list of marketing management functions.
Elaborate how companies react to the marketing environment.
Creating steps in the market research process.
Analyze how companies utilize marketing information.
Activities, Assignments and Agenda
Reading: No pre-class reading, this will be completed after class 1A. Review chapters 1-4 marketing concepts.
Individual Assignments Reading, individual and team questions are assigned after class 1A.
Study Group Assignments Reading, individual and team questions are assigned after class 1A.
In Class Assignments
Begin work on the Marketing Plan (MP) Team Assignment Milestone 1 & 2 due at beginning of next class - Milestone #1
requirements: Please review the instructions for the assignment and start working as a team on Milestone 1 deliverable.
As part of the overall grade, each team will be responsible for completing a MP, which will focus on one Fortune 500
organization. The report requires one typed MP containing approximately 14-16 pages of marketing planning, strategies
and initiatives as it relates to the organization selected. As outlined below, a portion of this MP as a rough draft will be
completed each week, based on key concepts and principles that were discussed and demonstrated during weekly
sessions. The rough draft portions of the MP that are due for each class will be sent in and reviewed by the instructor. This
project will be a work-in-progress until the last class. Starting today: As a Team, review the MP assignment and
expectations. As a Team, you will identify one Fortune 500 organization that you would like to use as the case study,
which is due at end of class.
Facilitate an in-class exercise regarding the Future Changes in Marketing. As your first team project each team will meet
to discuss how marketing has changed during the last 10 years? How do you anticipate it changing in the future in light of
the current economy and competition? Once students have completed this group discussion ask for one volunteer from
each group to provide the teams response.
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
15
Session 1A
Marketing Management | MKTG 300
Faculty Evening Session 1B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze and explain the importance of marketing and the role in plays in the building of a
successful company.
4. Apply the material in chapter 1-4 to assist in the discussion with your current group.
5. Actively engage the students by sharing your existing knowledge of marketing with regard
developing and incorporating the key aspects of the marketing plan so every everyone can benefit
and be involved.
Activities, Assignments and Agenda
Reading:
Review chapters 1-4 that were covered in class 1A.
Read chapters 5-7 and chapter 12 these will be reviewed in-class during week 2A.
Individual Assignments
Marketing and the Economy focus on Southwest Airlines page 63 answer questions 1&2 in a 2-4 page paper.
Study Group Assignments
Team marketing plan milestones 1& 2 are due in class 2A.
Discussion Question:
Describe how a firm's microenvironment can determine how profitable it will be? Provide examples of
organizations as well as aspects of their microenvironment which have hindered or benefitted growth.
Monitor the online format to ensure students are fully participating in online discussions.
importance of the publishers online resources to aid in their learning
home
about
expectations
resources
course
overview
learning
outcomes
Reiterate the
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
16
Session 1B
Marketing Management | MKTG 300
Faculty Evening Session 2A
Learning Objectives
1.
2.
3.
4.
5.
6.
7.
Discuss and describe the stages in the buying decision process.
Build a list of major factors that influence the business buying behavior.
Develop a customer driven marketing strategy.
Elaborate the difference between consumer and business markets.
Assess a product and classify the differences between products and services.
Compile the four characteristics that affect marketing.
Discuss the major decisions undertaken to aid advertising programs.
Activities, Assignments and Agenda
Reading:
Chapters 5-7 pages 132-241 and chapter 12 pages 374-409, Strategy and Products.
Individual Assignments
Read and review chapter 5-7 for class discussion.
Individual paper
Study Group Assignments
Milestones MP 1&2
In Class Assignments:
Facilitate a review of any questions from chapters 1-4. Ensure all questions are answered before moving to the
next topic. It’s critical that students understand these concepts before introducing and discussing new
subjects. Remind students that Quiz 1 will be taken during week 2B.
Lead a discussion on Chapter 5-7, Strategy and Products, elaborate on the the importance of building a solid
strategy. Detail how critical this concept is in the overall process and success of a firm. For an in-class activity
show and discuss the Drive In Video Case – Swiss Army in Chap 7, lead a class discussion regarding Chap. 12
Marketing Ethics page 407 and Chap.7 marketing and the economy –Batteries Plus page 240.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
17
Session 1A
Marketing Management | MKTG 300
Faculty Evening Session 2B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze and explain the importance of products and services and the role they play in the building
of a successful marketing plan.
4. Apply the material in chapter 5,6,7&12 to assist in the discussion with your current group.
5. Actively engage the students by sharing your existing knowledge of marketing with regard to
buying behavior and advertising so every everyone can benefit and be involved.
Activities, Assignments and Agenda
Reading:
Review chapters 5-7 & chapter 12 that were covered in class 2A.
Read chapters 13-16, these will be reviewed in-class during week 3A.
Individual Assignments
Quiz 1, covering chapters 1-7 & chapter 12.
You are the marketing director for the world's second largest pharmaceutical organization GlaxoSmithKline. In a 2-3 page summary, provide strategies which demonstrate that you have
collected customer data which supports the marketability of Advair, GSK's #1 product.
Study Group Assignments
Milestone MP 3
Discussion Question:
Do you feel that social media and networking advertising will exhaust itself or is it here to stay? Why?
What cultural factors have led to the explosion of social networking? Can an organization succeed if
they ignore this new segment?
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance of the publishers online resources to aid in their learning
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
18
Session 1B
Marketing Management | MKTG 300
Faculty Evening Session 3A
Learning Objectives
1.
2.
3.
4.
5.
6.
7.
8.
Elaborate on the value created by salesmen/women.
Interpret the six major steps in the sales force management.
Invent a direct marketing plan.
Analyze how companies have adapted to the internet.
Discuss three approaches when entering international markets.
Predict how companies can adapt to marketing mixes.
Create a sustainable marketing plan.
Evaluate the role of ethics in marketing.
Activities, Assignments and Agenda
Reading:
Chapters 13-16 pages 410-541, Direct & Online Marketing and the Global Environment.
Individual Assignments
Read and review chapter 13-16 for class discussion.
Individual paper
Study Group Assignments
Milestone MP 3
In Class Assignments:
Review Quiz 1 and facilitate a review of any questions from chapters 5-7 & chapter 12. Ensure all questions
are answered before moving to the next topic. It’s critical that students understand these concepts before
introducing and discussing new subjects.
Lead a discussion on Chapter 13-16, Direct & Online Marketing and the Global Environment detail the
importance of building a direct marketing plan. Detail how critical it is to manager the sales force and how they
can create value for the firm. For an in-class activity show and discuss the Drive In Video Case – Principal
Financial Group in Chap 13, and hold a class discussion regarding Chap.15 Marketing Ethics page 505 and
chap. 14 Marketing and the Economy –Dell page 477.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
19
Session 1A
Marketing Management | MKTG 300
Faculty Evening Session 3B
Learning Objectives
1.Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2.Complete the group activity assignment.
3.Analyze and explain the importance of sustainable marketing and the role of ethics when creating a
successful marketing plan.
4.Apply the material in chapter 13-16 to assist in the discussion with your current group.
5.Actively engage the students by sharing your existing knowledge of marketing with regard to the
value that’s created by salesmen/women and how companies adapt their marketing plans. Ensure all
students participate so every everyone can benefit.
Activities, Assignments and Agenda
Reading:
Review chapters 13-16 that were covered in class 3A.
Read chapters 9&10, these will be reviewed in-class during week 4A.
Individual Assignments
Evaluate and explain (in 3-5 pages) each step in the buyer decision process and answer the following
questions. Support your answers with evidence. Will this process always be relevant, especially in
the world of internet purchasing? Does every customer go through this process for every major
purchase? When is this process not relevant and why?
Study Group Assignments
Milestone MP 4
Discussion Question:
Why is the "brand" of a product such a powerful asset of an organization? And how does a strong
brand provide a competitive advantage for a company? What does a weak brand do for the
organization? Provide examples.
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance of the publishers online resources to aid in their learning
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
20
Session 1B
Marketing Management | MKTG 300
Faculty Evening Session 4A
Learning Objectives
1.
2.
3.
4.
5.
6.
Discuss the three major pricing strategies.
Analyze the major strategies for pricing new products.
Discuss how companies adjust their prices for different situations.
Justify why companies use marketing channels.
Interpret the major channel alternatives companies consider.
Elaborate on the importance of marketing logistics.
Activities, Assignments and Agenda
Reading:
Chapters 9-10 pages 272-341, Pricing and Market Channels.
Individual Assignments
Read and review chapter 9-10 for class discussion.
Individual paper
Study Group Assignments
Milestone MP 4
In Class Assignments:
Facilitate a review of any questions from chapters 13-16. Ensure all questions are answered before moving to
the next topic. It’s critical that students understand these concepts before introducing and discussing new
subjects.
Lead a discussion on Chapter 9-10, Pricing and Market Channels, elaborate on the importance of pricing
strategies can be for new or mature companies. Detail how one incorrect move can affect a firm. Detail what
marketing logistics is and why its important. For an in-class activity show and discuss the Drive In Video Case
– IKEA in Chap 9, then lead a discussion in Chap. 9 Marketing Ethics page 305 and chap. 10 Marketing
Technology – Beer page 339.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
21
Session 1A
Marketing Management | MKTG 300
Faculty Evening Session 4B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze and explain the importance of the different pricing strategies.
4. Apply the material in chapter 9-10 to assist in the discussion with your current group.
5. Actively engage the students by sharing your existing knowledge of marketing by elaborating on
pricing new products and how and why firms adjust these pricing strategies. Ensure everyone
benefits from your experience.
Activities, Assignments and Agenda
Reading:
Review chapters 9&10 that were covered in class 4A.
Read chapter 8 this will be reviewed in-class during week 5A.
Individual Assignments
Brands are now starring in movies, television shows, video games, and books. In a 3-5 page paper,
select three different television programs and identify the brands shown or mentioned in an episode of
the show. Also answer the following: What product categories seem to be more prevalent? How were
the brands represented? Is this a good way to advertise or could it be considered unethical?
Study Group Assignments
Milestone MP 5
Discussion Question:
What are some reasons in which an organization will not adjust its product's price when a competitor
has deliberately cut its price?
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance of the publishers online resources to aid in their learning
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
22
Session 1B
Marketing Management | MKTG 300
Faculty Evening Session 5A
Learning Objectives
1.
2.
3.
4.
5.
Analyze how companies find and develop new products.
Compile a list of the new product process.
Determine the stages of the product life cycle.
Discuss social responsibility in marketing.
Develop consistent ways to generate successful ideas.
Activities, Assignments and Agenda
Reading:
Chapter 8 pages 242-271, Developing New Products.
Individual Assignments
Read and review chapter 8 for class discussion.
Individual paper
Study Group Assignments
Milestone MP 5 and Presentation
In Class Assignments:
Facilitate a review of any questions from chapters 9-10. Ensure all questions are answered before moving to
the next topic. It’s critical that students understand these concepts before introducing and discussing new
subjects. Remind students that Quiz 2 will be taken during week 5B.
Lead a discussion on Chapter 8, Developing New Products, elaborate on the the importance finding new
products and how this ties into the product life cycle. Discuss social responsibility and why companies have
an obligation ensure social responsibility. For an in-class activity show and discuss the Drive In Video Case –
Electrolux in Chap 8, and lead a group discussion on Chap.8 Marketing Ethics page 270 and chap. 8
Marketing and the Economy –Samsung page 270.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
23
Session 1A
Marketing Management | MKTG 300
Faculty Evening Session 5B
Learning Objectives
1. Participate in the weekly discussion question and subsequent forum threads to enhance the
learning experience.
2. Complete the group activity assignment.
3. Analyze and explain the importance of marketing and the role in plays in the building of a
successful company.
4. Apply the material in chapter 8 to assist in the discussion with your current group.
5. Actively engage the students by sharing your existing knowledge of marketing by discussing the
product life cycle. Ensure all students participate and are involved.
Activities, Assignments and Agenda
Reading:
Review chapter 8 that was covered in class 5A.
Individual Assignments
Quiz 2 covering chapters 8-10 and chapters 13-16.
Determine the costs associated with offering an online MBA degree in addition to a traditional MBA
degree at a university. Which costs are fixed and which are variable? Determine the tuition (that is,
price) to charge for a 3-credit course in this degree program. Which pricing method is your group
using to determine the price? This 2-5 page paper should be supported with the appropriate sources.
Study Group Assignments N/A
Discussion Question:
Many companies purchase other companies or individual product or brands from other companies to
acquire new products. For example, Disney recently agreed to purchase Marvel Entertainment and its
portfolio of more than 5,000 characters, such as Spiderman and Captain America, for $4 billion. Was
this a smart acquisition? Why or why not? Could Disney have done something else that would have
created more value?
Monitor the online format to ensure students are fully participating in online discussions. Reiterate the
importance of the publishers online resources to aid in their learning
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
24
Session 1B