Download mapping strategy

Multimedia Interactive
Information Design
Latin Dance/Music Studio
Lisa Hall
727.742.5830
E-mail
Version 1.0 12/11/2006
Signature______________
Project Overview
 The Latin Dance/Music interactive multimedia
project is being developed to enhance and
profit the Latin Dance Studio. In addition to
their on-site instructional classes, this project
will add a web site, Informational Kiosks and
an instructional DVD video to enrich the
company.
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Goals
 Latin Dance Instruction Company to
provide enhancement to their business
for the purpose of increasing profit.
2
Overall Objectives
 To utilize three (3) separate interactive
medias to communicate, instruct, inform and
entertain their clients.
a) Implementation of a Web site
b) Implementation of a Kiosk
c) Implementation of a DVD instructional video.
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Objective #1
Website Implementation

Basic Content:
a) Class Details
b) Locate dance studio
b) Class schedule
c) Student photography taken in class (resource needs to be identified to take
photography)
d) Testimonials
e) Store/Merchandise
f) Local Latin Clubs/Events
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Objective #1 (continued)
Website Implementation

Website Development:
a) Functional Requirements
 Secure domain name
 Monies and resources will have to be
identified to write and develop the website
content
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Objective #1 (continued)
Website Implementation
b) Identify Content
 Class Details
 Salsa, Argentine Tango, Merengue, Cha Cha Cha and
Bachata
 Directions and Map to Studio
 Structure of Classes
 Beginner
 Intermediate
 Advanced
 Class Schedule
 Days and Times
 Inventory of Merchandise to be sold
 Testimonials
 Photo Gallery
 Class Photos by Class Type
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Objective #2
DVD Instructional Video

Scope of DVD Implementation
a) One instructional video for each level of class;
Beginner, Intermediate and Advanced
b) Resource for choreography of instruction
c) Resource for video editing
d) Set deadlines for completion of DVD
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Objective #3
Implementation of Kiosk
 Goal for Kiosk
a) Kiosk implementation in local Mall(s) to
entertain and inform about the Dance Studio
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Objective #3 (Continued)
Implementation of Kiosk
 Basic Content:
a) Monitor with DVD player that will
continuously play DVD Instructional Video
b) Merchandise
c) Informational Brochures
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Product Functional
Capabilities
Website
DVD
Instructional
Video
Kiosk
Class Info
Beginner
Brochures
Class Schedule
Intermediate
Informing
Attendant
Merchandise
Advanced
Events
Photo Gallery
Merchandise
Events
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User Characteristics
 Visitors to the web site will be seeking
information about Latin Dances and/or Music
 Current Clients of the Dance Studio that are
searching for the class schedule, class
photos, events or location.
 Visitors to the Kiosks are persons that have in
an interest in Latin Music/Dance and are
curious what the company is offering.
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General Constraints
 Limitations to the web site would be
persons that do not have an internet
connection. Likewise, the DVD video
could not be used if a DVD player is not
available.
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Assumptions
 It is assumed that the Latin Dance
Studio is up and running and has a
current Client base.
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Other Hardware/Software
 A printer would be useful in conjunction
with the web site if the user had
intentions of printing the class schedule
or local events.
 No software required
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User Profiles
 The user can be of any background and
any age. The goals of the user are to
learn to dance Latin-style, improve on
their dance skills that they already have
or purchase dance shoes or related
merchandise. Samples User’s are as
follows:
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Persona #1
Name:
Age:
Location:
Education:
Style:
Profession:
Personal
Background:
to
Family status:
Household
Income:
Technical profile:
Internet use:
Favorite
Web sites:
Goals for this
Web site:
Miguel
22
Tampa, Florida
College Student
Casual, Laid Back
Part-time side work
Raised in a Latin environment but never learned
dance
Lower to Middle Class
$50,000 annual family income
Moderate
Low usage; email and chat
My Space, Online and Interactive gaming
Outreach to classmates, upcoming events
Persona #2
Name:
Age:
Location:
Education:
Style:
Profession:
Personal
Background:
Family status:
Household
Income:
Technical profile:
Internet use:
Favorite
Web sites:
Goals for this
Web site:
Glenda
32
St. Petersburg, Florida
AS Degree
Religious, Family Oriented
Medical Assistant
Divorced and wants to make new friends
Lower to Middle Class
$30,000 annually
Computer Proficiency
Moderate to High
Yahoo, News Groups
Share Photos, Outreach to classmates, upcoming
events, class schedules
Persona #3
Name:
Age:
Location:
Education:
Style:
Profession:
Personal
Background:
Family status:
Household
Income:
Technical profile:
Internet use:
Favorite
Web sites:
Goals for this
Web site:
Tracey
28
City of Tampa, Florida
BS Business
Professional
Teacher
On a quest to get the most out
of life, wants to be involved
and experience a variety of things
Middle to Upper Class
$60,000 annual family income
Excellent
High (News groups, email, shopping, on-line education)
CNN News, Yahoo Finance, Amazon, and Ebay
Learn something new and out of the ordinary, have fun
MAPPING STRATEGY
CLASS
DETAILS
CLASS
SCHEDULE
HOME
SEARCH
TESTIMONIALS
LOCATION
PHOTO
GALLERY
CONTACT US
Utilizing Linked
Branching to provide
complete random
navigation for the user
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MAPPING STRATEGY
CLASS
DETAILS
CLASS
SCHEDULE
HOME
SEARCH
TESTIMONIALS
LOCATION
PHOTO
GALLERY
CONTACT US
Bachata
Cha Cha Cha
Merengue
Argentine Tango
Salsa
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MAPPING STRATEGY
CLASS
DETAILS
CLASS
SCHEDULE
HOME
SEARCH
TESTIMONIALS
LOCATION
PHOTO
GALLERY
CONTACT US
Testimonial
Pages
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MAPPING STRATEGY
CLASS
DETAILS
CLASS
SCHEDULE
HOME
SEARCH
TESTIMONIALS
LOCATION
PHOTO
GALLERY
CONTACT US
Photo Albums
By Class Type
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MAIN PAGE - GLOBAL
(Option 1)
Home
Search
LOGO
Class Details
Class Schedule
MAIN CONTENT
Testimonials
Location
Merchandise
Contact Us
COPYRIGHT - ALL RIGHTS RESERED
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INNER WIREFRAME
(Option 1)
Home
Search
LOGO
Class Details
Class Schedule
Testimonials
Location
Level 2 Location
1st Choice
2nd Choice
3rd Choice
4th Choice
Content of 2nd
Level OR
Choices in 2nd
Level
Merchandise
Contact Us
COPYRIGHT - ALL RIGHTS RESERED
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MAIN PAGE - GLOBAL
(Option 2)
Home
Search
LOGO
Class Details
Class
Schedule
Testimonials
Location
Merchandise
Contact Us
MAIN CONTENT
COPYRIGHT - ALL RIGHTS RESERED
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INNER WIREFRAME
(Option 2)
Home
Search
LOGO
Class Details
Class
Schedule
Level 2 Location
1st Choice
2nd Choice
3rd Choice
4th Choice
Testimonials
Location
Merchandise
Contact Us
Content of 2nd
Level OR
Choices in 2nd
Level
COPYRIGHT - ALL RIGHTS RESERED
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Design Comp and Navigation
of the Home Page
Choose your language here
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Design Comp and Navigation
of the Inner Page
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Color System and Typography
Standards
 Main color scheme is Red, Yellow, Black and
Grey
 Background color grey - Websafe color
#cccccc
 Navigational Text Tahoma, regular, size 10,
Black
 Title Text - Verdana, regular, size 10
 Content Text - Verdana, regular, size 8, Black
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Standard Interface Elements
 Global buttons yellow (websafe color
#fff200) with shadow
 Courtesy Navigational buttons red
(websafe color #ff3333) with shadow
 Button style - Rectangle with rounded
edge, bevel and shadow effect
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Example of Labels, Titles and
Icons
 Labels: Salsamania
 Titles: “Styles”
 Icons:
 Language: Spanish and English
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