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SELF LEARNING MODULE 1
CHAPTER 6
NON-VERBAL COMMUNICATION
SUB-DISCIPLINES
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Teamglobal©Kautilya Learning Academy of Professionals
SELF LEARNING MODULE 1
CHAPTER 6
NON-VERBAL COMMUNICATION
 “Messages
 Includes
expressed by nonlinguistic means.”
silent behaviors, environment, artifacts, and
vocal intonation.
 Is
a powerful mode of communication
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
SUB-DISCIPLINES ARE….
 Sub-disciplines
or also known as “KOPPACT” of non-verbal
communications are:
Kinesics(K)

Occulesics (O)

Paralanguage/Paralinguistics (P)

Proxemics (P)
Artifacticas (A)
Chronemics
(C)
Tactilics (T)
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
KINESICS
 The
different ways in which people move their bodies that
include postures, gestures, head nodes and leg movements,
are called Kinesics.
 Gestures
have been classified into three categories:
Emblems, Illustrators and adaptors.
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
EMBLEMS
These have direct verbal translations, like nodding
of head for ‘yes’, shaking the head for ‘no’ or waving
hand for “hello” or saying “bye-bye’. They are used in
place of words.
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
ILLUSTRATORS
 These
gestures naturally accompany our speech and
accentuate what we say.
 These
gestures have a dramatic effect.
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
ADAPTORS
 These
are unconscious movements of body that originate from
the nervous state of our mind.
 In
an interview, when the candidate is nervous or
uncomfortable with the questions asked, she/he may
unconsciously crack knuckles, shake legs, or tap the foot.
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
OCCULESICS
 This
is the science of the movement of our eyes and of
facial expressions.
 It
is claimed that in the science of body language, there
are 7,50,000 signals , of which 15,000 come from the
face alone.
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Teamglobal©Kautilya Learning Academy of Professionals
SELF LEARNING MODULE 1
CHAPTER 6
THE POWER OF EYES

Staring Eyes- too much eye contact that either shows superiority or
lack of respect.

Too little eye contact- has multiple interpretations like dishonesty,
impolite, etc.

Withdrawal of eye contact- considered as sign of submission.

Frequently looking away at people from a distance- generally an
extrovert’s behaviour.

Scarcely looking at a person when in close proximity- generally
an introvert’s behaviour.
Teamglobal©Kautilya Learning Academy of Professionals
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CHAPTER 6
SELF LEARNING MODULE 1
FACE
“You can read his face like an open book” is a
common remark made about people whose facial
expressions show a lot of transparency of expressions.
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
PARALINGUISTICS
 Consists
of vocal tone, speed, pitch, volume, number and
length of pauses, and disfluencies (“um”s, “ah”s), etc.
 Paralanguage tends
 Affects
to be more powerful than language.
how other’s perceive us- Stereotyping (e.g., accents,
vocabulary, grammar).
 Influenced
by culture, gender, class (intentionally or
unintentionally).
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
PROXEMICS

Its is the study of the distance between people and objects.

It is also referred as science of space.

Intimate distance

Personal distance

Social distance

Public distance
You are here
Barrier behaviours and territory
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
ARTIFACTICS

Include clothing, jewelry, personal belongings, accessories, etc.

Communicate economic level, educational level, trustworthiness,
social position, level of sophistication, economic background,
social background, educational background, level of success, moral
character, masculinity/femininity

Important part of first impressions
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
CHRONEMICS
 The
concept of time and its impact on people is the
science of Chronemics.
 Our
use of time reflects:

Power/status

Cultural norms

Expectations

Interpersonal priorities
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
TACTILICS
 Tactilics is
 It
the science of touch language.
includes touching self, others, and objects.
 Research
shows two kinds of touch language”

Bodily Contact

Touching with hands
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
9 TYPES OF NON VERBAL COMMUNICATION
USED BY PROFESSIONALS
Nonverbal communication plays a key role in lots of professions too,
including…
code
Trading
of flags
Wearing
Morse
Use
Signing
Tic-tac-
used by referees
used by on-course
signals
a rank specific
uniform
Service
and
betters on horses in the UK
specific uniforms
Size
Wearing
or site of an office
a uniform of any
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kind
Teamglobal©Kautilya Learning Academy of Professionals
Regiment
CHAPTER 6
SELF LEARNING MODULE 1
NON VERBAL COMMUNICATION SKILLS FOR
SELLING
 When
selling
to
customers,
your
non-verbal
communication skills - such as active listening and
interpreting non-verbal cues are just as important as what
you say.
 Developing
these skills will help you understand what
your customers want, so you can offer them the most
suitable products and services.
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1

Listening Skills:
Listening to your customer to discover their needs helps you
suggest appropriate products or services to meet those needs. Active
listening is the process of confirming what you think your customer
has said, and meant, by observing their verbal and non-verbal cues.

Understanding Non Verbal Cues:
Interpreting
your
customer's
non-verbal
signals
and
behaviours allows you to read their attitude and better understand
their needs. Projecting the right non-verbal cues yourself can help
your customer feel at ease.
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
TEST YOURSELF:
 Communication
without words is called…?
a.
silent speaking
b.
verbal communication
c.
interpersonal communication
d.
nonverbal communication
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
TEST YOURSELF:
 Communication
through the use of space…?
a.
kinesics
b.
Proxemics
c.
Tactilics
d.
Paralanguage
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
TEST YOURSELF:
 Nonverbal
behaviors that convey emotions…?
a.
Illustrators
b.
Adaptors
c.
Regulators
d.
Affect Displays
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
TEST YOURSELF:
A
person’s appearance based on clothing, hair, or
artifacts is called…?
a.
Proxemics
b.
Kinesics
c.
Object Language
d.
Tactilics
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
TEST YOURSELF:
 Use
of time is called…?
a.
Chronemics
b.
Paralanguage
c.
Tactilics
d.
Kinesics
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Teamglobal©Kautilya Learning Academy of Professionals
CHAPTER 6
SELF LEARNING MODULE 1
TEST YOURSELF:
 Tactilics refers
a.
Space
b.
Time
c.
Voice
d.
Touch
to use of….?
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Teamglobal©Kautilya Learning Academy of Professionals
SELF LEARNING MODULE 1
CHAPTER 6
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Teamglobal©Kautilya Learning Academy of Professionals