Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Domino`s Pizza
Document related concepts
no text concepts found
Transcript
Building Alliances Firm A Key Functional Areas • R&D • Marketing • Production • Logistics • Service Transparency 9-1 Firm B Cooperative Modes • Joint • Coordinated • Complementary • Independent Structure and Control • Org. Structure • Centralization • Formalization Types of Strategic Alliances Complementary Alliances BusinessLevel Competition Reduction Alliances Competition Response Alliances Uncertainty Reduction Alliances Transparency 9-2 Types of Strategic Alliances BusinessBusinessLevel Level Complementary Complementary Alliances Alliances Competition Competition Reduction Reduction Alliances Alliances Competition Competition Response ResponseAlliances Alliances Uncertainty Uncertainty Reduction Reduction Alliances Alliances Diversification Alliances CorporateLevel Synergistic Alliances Franchising Transparency 9-3 Business-Level Strategic Alliances Complementary Strategic Alliances Supplier Value Chain Partnerships that build on the complementarities among firms that make each more competitive Buyer Value Chain Transparency 9-4 Vertical Alliance Business-Level Strategic Alliances Complementary Strategic Alliances Firm A’s Value Chain Firm B’s Value Chain Complementary Alliance FedEx and Laura Ashley: “outsourcing” outbound logistics Transparency 9-5 Business-Level Strategic Alliances Complementary Strategic Alliances Used to increase the strategic competitiveness of the partners Other Firm’s Value Chain Transparency 9-6 Horizontal Alliance Your Firm’s Value Chain Business-Level Strategic Alliances Pooling Strategic Alliances Used to increase the strategic competitiveness of the partners Other Firm’s Value Chain Horizontal Alliance Your Firm’s Value Chain Marketing agreements between Delta and SwissAir Transparency 9-7 Business-Level Strategic Alliances Competition Reduction Strategies Avoiding competition by using tacit collusion such as price fixing OPEC Transparency 9-8 Business-Level Strategic Alliances Competition Reduction Strategies Avoiding competition by using tacit collusion such as price fixing OPEC petroleum cartel Competition Response Strategies Firms join forces to respond to a strategic action of another competitor DirecTV & Time Warner for exclusive programming PowerPC: IBM, Apple, & Motorola Transparency 9-9 Business-Level Strategic Alliances Competition Reduction Strategies Avoiding competition by using tacit collusion such as price fixing OPEC petroleum cartel Competition Response Strategies Firms join forces to respond to a strategic action of another competitor DirecTV has agreement with Time Warner for exclusive programming Uncertainty Reduction Strategies Alliances can be used to hedge against risk and uncertainty Biotechnology--pharmaceutical partnerships Transparency 9-10 Equity and Non-equity Alliance Options From Options Theory • In high-tech industries, innovation is uncertain. • Alliance partners want a “way out” if alliance is not profitable • After a specified time period, equity or contractual alliance is formed (or, partners walk away). Transparency 9-11 Corporate-Level Strategic Alliances Diversifying Alliances Allows a firm to expand into a new product or market area without an acquisition Samsung Group joins with Nissan to build new autos Transparency 9-12 Corporate-Level Strategic Alliances Diversifying Alliances Allows a firm to expand into a new product or market area with an acquisition Samsung Group joins with Nissan to build new autos Synergistic Strategic Alliances Create economies of scope between two or more firms, creating synergy across multiple businesses between firms Sony shares development with many small firms Transparency 9-13 Corporate-Level Strategic Alliances Diversifying Alliances Allows a firm to expand into a new product or market area with an acquisition Samsung Group joins with Nissan to build new autos Synergistic Strategic Alliances Create economies of scope between two or more firms, creating synergy across multiple businesses between firms Sony shares development with many small firms Franchising Allows firms to grow and relatively strong centralized control without significant capital investments Transparency 9-14 McDonald’s or Century 21 Types of Strategic Alliances Joint Venture Independent firm is created by the joining assets from two other firms where each firm contributes at least 20-25 % NUMMI Transparency 9-15 Types of Strategic Alliances Joint Venture Independent firm is created by the joining assets from two other firms where each firm contributes at least 15-20 % Equity Strategic Alliance Partnership where one partner owns less than 15-20% Ford and Mazda Automotive Transparency 9-16 Types of Strategic Alliances Joint Venture Independent firm is created by the joining assets from two other firms where each contributes 50% of the total Dow Corning from Dow Chemical and Corning Inc. Equity Strategic Alliance Partnership where the two partners do not own equal shares Chrysler and Mitsubishi Automotive Non-Equity Strategic Alliance Contract is given to supply, produce or distribute a firm’s goods or services (without equity sharing) Transparency 9-17 Chrysler’s supplier network Developing Alliances • Purpose – Motivations – Goals – Value Chain activities involved • Contributions of Partners – – – – Cash Technology Brand name Other Assets Transparency 9-18 Developing Alliances • Structure – – – – Contributions % Organizational structure Leadership Strategic direction • Partner Roles and Responsibilities – Value chain activities – Integration of activities • Termination – Dissolution vs. Acquisition vs. Spin-off? Transparency 9-19 Managing Cooperative Ventures Managing the Boundary CoManaged by Parents Independent Legal Org. Managing Knowledge Flows Firm A Firm B Alliance Strategic Direction Firm A Transparency 9-20 Firm B Alliance
