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Chapter 16
“Speaking
Beyond the
Classroom”
1
What We Will Discuss…
• Various speech occasions
• Elevator pitch
• Small groups
• Groupthink
2
Speech Occasions
• Speech of Introduction
Briefly sets stage of upcoming speaker
 Enlist audience’s attention and interest
 Reinforce or induce audience’s perception
of speaker’s credibility

• Speech of Recognition

Presenting an award or honor to another
3
Speech Occasion
• Speech of Acceptance
Expressing thanks for award or honor
 Follow time constraints
 Be genuine, heartfelt and likeable
 Reciprocate the recognition

• Speech of Commemoration
Calls attention to the stature of person
 Often centers on an event of cultural significance
 Eulogy

• Michael Jackson Tribute – Madonna
• The View reviews Madonna – 2:50
• Princess Diana Eulogy – 1:40
4
Speech Occasion
• Speech to Entertain

Makes its point through
use of humor
• Not everyone finds the
same thing funny…
• Consider your audience’s
expectations, diversity
• Why should you be
careful with using Selfdeprecating humor?
5
The Elevator Pitch
•
•
•
Impact of text messaging on our verbal
communication…
Is a 30-second to 3-minute speech with
purpose of providing broad overview of a
concept, product or practice
Answers these questions:
1.
2.
3.
4.
5.
6.
What is the concept, product or service?
What is the need it satisfies?
What is the revenue model?
Who are the people on the team?
Who are the competitors?
What is your competitive advantage?
6
Small Groups
•
•
•
The skills set you’re developing for delivering
a good speech…
Has significant carryover to working in groups
Skills set:
1.
2.
3.
•
•
Critically think
Understand the situation and its constraints
Understand group members’ cultural, demographic
and individual differences
Develop an organized agenda for the group
Beware of Groupthink

Groups become so isolated and arrogant that they
lose capacity to think critically
7
Groupthink
•
Eight symptoms:
1.
2.
3.
4.
5.
6.
7.
8.
Illusion of invulnerability
Unquestioned belief in the group’s moral superiority
Collective rationalizations
Stereotypical and condescending views of people
outside the group
Pressure to conform
Self-censorship
Illusion of consensus
“Mind-guards” who protect the leader from
dissenting points of view
8
Groupthink
•
Tips for avoiding it:
1.
2.
3.
Play devil’s advocate and encourage others
to do the same
If you are the group leader, probe members
for their own unique ideas
Bring in outside experts to voice opposite
points of view
9
Summary
• Various speech occasions
• Elevator pitch
• Small groups
• Groupthink
10
Quiz
1. Which type of speech briefly sets the stage for
the upcoming speaker?
2. Why should you be careful when using selfdeprecating humor?
3. Which type of speech is a 30-second to 3minute speech with the purpose of providing
broad overview of a concept, product or
practice?
4. List one symptom of Groupthink.
11