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Marketing manager Department name: Marketing strategy and planning Directorate: Product and marketing Job level: 6 Organisational overview The National Employment Savings Trust (NEST) is a brand new workplace pension scheme. It’s been designed around the needs of employers and workers and offers a high quality, easy to use way to save for retirement. NEST Corporation is the Trustee of the scheme and is a non-departmental public body independent of government but accountable to Parliament through the Department of Work and Pensions. We work with the best outsourcing partners to deliver the scheme. Our employees are highly experienced coming from both public sector and private enterprise and combine a wealth of relevant commercial experience with a passion to bring a bold new vision to workplace pensions. Departmental overview Marketing Strategy and Planning is a new function that is responsible for defining and implementing measurable marketing and digital strategy based on customer insight. The team will develop a marketing strategy including a digital channel plan with appropriate KPIs, an associated activity plan, track delivery, and commission implementation from services across NEST. We will also provide customer and market insight based on research and web analytics, and regularly assess and report on the success of marketing activities and the digital channel. This newly created role will be responsible for creating, implementing and evaluating targeted marketing plans that achieve business objectives through acquisition and retention activity. Scope & deliverables Accountability Reporting into Head of acquisition and retention support the development retention and development plans in line with the overall marketing strategy for NEST Develop, implement, measure and improve marketing activity that supports NEST’s commercial needs for retention and development Identify and commission analysis of target audiences to generate customer insight to drive marketing activity Liaise with internal stakeholders, in-house creative function and external agencies and suppliers to deliver targeted marketing campaigns This job description is intended as guidance to the typical requirements of this job and not as an exhaustive list. Over time jobs can vary within reason of the original remit. Marketing manager Department name: Marketing strategy and planning Directorate: Product and marketing Job level: 6 Deliverables Relationships & autonomy Identify and develop core propositions and USPs for relevant audience segments for acquisition and retention Explore and implement marketing activities to maximise revenue generation and cost to serve opportunities Create, implement and review the tactical integrated marketing plans for relevant audience segments Ensure online and offline activities are integrated to deliver consistent customer experience Define and implement segmentation strategies for tactical activity Ensure quality and brand standards are met with all marketing pieces and are consistent with NEST’s brand Create and deliver clear, concise and targeted briefs for internal and external teams and agencies Track expenditure and report ROI for all marketing activity routinely recommending improvements Fully understand the Data Protection Act, TPR regulations and other relevant legislation – how these impact NEST and apply NEST policies in all marketing material Champion the use of CRM and data warehousing to ensure databases are clean and can be used effectively Regularly interact with and influence department heads Build strong relationships with Product Design and Management, Marketing Services Management to develop and deliver the marketing activity Digital strategy team to ensure the digital channel plans are taken into account Insight and analytics to define projects for generating relevant customer insight and tracking This job description is intended as guidance to the typical requirements of this job and not as an exhaustive list. Over time jobs can vary within reason of the original remit. Marketing manager Department name: Marketing strategy and planning Directorate: Product and marketing Job level: 6 Role requirements Experience and technical skills The employee will be able to demonstrate the following experience and technical skills: Proven commercial marketing experience preferably in a regulated environment Creation and implementation of integrated campaign plans and budgets across B2B and B2C channels especially digital Management of creative and media agencies Experience of creating marketing metrics and reporting on ROI Understanding of target audience and use of CRM methodology Working knowledge of marketing research techniques, including customer segmentation Good knowledge of marketing planning and marketing analytics Personal attributes required The role will require someone with the following personal attributes: Tenacity to overcome obstacles and barriers and a high level of self confidence Exceptional organisational and time management skills. Exceptional written, presentation and verbal communication skills Strong communicator who can influence at all levels Clear strategic thinker who can translate customer/brand insight into creative strategies Excellent internal/ external stakeholder management Energy and enthusiasm Education, qualification and professional membership requirements Degree level education or equivalent experience. Either CIM qualified or equivalent experience. Highly numerate and creative with strong analytical skills This job description is intended as guidance to the typical requirements of this job and not as an exhaustive list. Over time jobs can vary within reason of the original remit. Marketing manager Department name: Marketing strategy and planning Directorate: Product and marketing Job level: 6 Differentiators NEST has a unique culture due to its position of operating as a not-for-profit in a predominantly private sector industry whilst being funded by government. This leads to a high level of scrutiny, reporting and collaborative decision making. NEST is a relatively young organisation and many of the marketing challenges are related to transforming our business processes from that of a start up to that of a more established operation. For these reasons it is important that holders of this role are comfortable working in uncertainty and attempting to change and alter previous legacy issues. NEST is part of the largest behavioural economics and social change policy to be implemented in a long time. This context provides a once-in-a-lifetime opportunity to be part of an exciting marketing challenge - positioning a digital self-serve pension scheme in an environment dominated by traditional players and some ‘me too’ brands to provide a ‘public service’ while ensuring commercial sustainability for the business in the long-term. This job description is intended as guidance to the typical requirements of this job and not as an exhaustive list. Over time jobs can vary within reason of the original remit.
