Download Presentation 20-04-2009

AbeBooks Bookseller Meeting
London, 20th April 2009
Agenda
1. Introduction
2. Workshop: Sell more books using photos
--
Coffee Break
--
3. New and upcoming products and services
4. Roundtable with Hannes Blum (AbeBooks President
& CEO)
2. Sell more books using photos - Topics
2.1
2.2
2.3
2.4
2.5
2.6
Photos on AbeBooks – the basics
Why should I add photos?
Where should I start?
How can I upload images?
How we promote your books with photos
Possible future enhancements
2.1 Photos on AbeBooks – the basics
 Add pictures of your titles at no extra cost
 Listings with bookseller-supplied photos are marked
in search results
 Buyers can refine search by “bookseller-supplied
photos”
 Option to “View larger image”
 Available for every book in your inventory
Adding books is EASY and FREE!
2.1 Photos on AbeBooks – the basics
Images appear on book details pages
with option to view larger image
New window for
enlarged image
2.1 Photos on AbeBooks – the basics
Refine search to
view books with
bookseller
supplied photos
Photos in
Search Results
pages make
your listings
more attractive
to buyers
2.2 Why should I add photos?
Our research
shows that
using photos
does influence
sales!
2.2 Why should I add photos?
 They provide buyer reassurance on an item.
 Interesting photos attract the attention of browsing
customers.
 Books with photos can be displayed in promotions or
featured directly on the website.
Book Carousel on
AbeBooks.com
Homepage
Adding a picture to your book will increase your chances of
selling this item by around 30%
2.3 Where should I start?





Valuable books
Splendid bindings
Beautifully illustrated books
Interesting cover images or dust jackets
Prints & Maps
2.4 How can I upload photos? STEP 1: Taking
the photo





Highlight important features
Possibility to combine photos
Use a neutral (white) and seamless backdrop
A simple digital camera works
Important: Good lighting
2.4 How can I upload images? – STEP 1
Books signed or
inscribed by the
author
“3D” photo
shows
binding and
cover
Combination of 3
photos in 1 image
2.4 How can I upload images? – STEP 2:
Transferring the file to your computer
 Resize to less than 100KB
- Using tools such as
Irfanview or Photoshop
 Rename the file with book
number or ID
 Save as a .gif or a .jpg file
2.4 How can I upload images?– STEP 3:
Uploading your image
 Via online Members Menu
 Through the ftp server
(ftp.abebooks.com – User ID and password required)
 More than 1 image in a ZIP file
Upload pictures
easily via your
Members Menu
2.5 How we promote your books with photos
 Regular newsletters in all
website languages to
subscribers
 Titles displayed on Rare
Book Room or bookseller
favourites page
 Targeted marketing emails
to buyers
You will profit from these additional free marketing channels by
uploading photos!
2.5 How we promote your books with photos
Our UK Rare Book
Room and other special
pages
promote books with
photos and highlight
bookseller favourites
2.6 Possible future enhancements
 Automatic resizing of uploaded pictures to speed up
process for sellers
 Allow several pictures for 1 listing
 Batch processing of pictures
What are your ideas & suggestions?
3. New and upcoming products and services topics
3.1
3.2
3.3
3.4
AbeBooks & Amazon
New Bookseller Storefronts
New Reviews on Book Detail Pages
Other projects
3.1 AbeBooks & Amazon



AbeBooks was acquired by Amazon.com Inc. in
2008
AbeBooks will continue to operate as a stand-alone
business with all aspects of AbeBooks' bookseller
and customer experience remaining intact.
We expect this change to allow AbeBooks to expand
its offerings and introduce new features and
services to enhance the book buying and selling
experience.
3.2 New Bookseller Storefronts
Upload your own
store photo or logo
Contact details
and Ask-AQuestion link
Search & Browse
functions (Search
Mask, Catalogues &
Categories)
3 available colour
schemes
Your new storefronts will increase the visibility of
your business and your inventory on Google & Co.
3.2 New Bookseller Storefronts
(further examples)
3.2 New Bookseller Storefronts
How to assign categories to your books
 Assign in OIMS / via your Members Menu
 Upload Category Ids with your file
 Use HomeBase 3
3.3 New Reviews on Book Detail Pages
(NB: ISBN books only)
Average
Customer
Review
Editorial
Content
New
Customer
Reviews
New, rich content on book detail pages will increase
buyer confidence and your sales
3.4 Other projects




Endeca Upgrade
Book price + Shipping
HomeBase 3
Wants improvements
AbeBooks will continue to improve products focusing on projects that
will increase item sales
4. Roundtable with Hannes Blum (AbeBooks
President & CEO)
Questions?