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Transcript
November 20, 2009
Topic: “Selling online”
Language focus: Modal verbs to express: obligation,
necessity, absence of necessity/
obligation, prohibition.
Should for advice
Do you enjoy shopping?
 Do you shop online?
Which of the following have you bought
online? Why?


Books and magazines
Designer clothes
Holidays
Computers
CDs/DVDs
Travel/concert tickets
Some people prefer not to buy goods and
services online. Why?
Vocabulary practice 1 Choose the correct word to
complete each sentence.
1. We offer a ________ to customers who buy in bulk.
a) refund
b) discount
c) delivery
2. We ask customers who are not fully satisfied to _______ goods.
a) discount
b) refund
c) return
3. In order to get a full _______, customers must send back goods in
the original packaging.
a) discount
b) refund
c) return
4. Goods will be ________ within 24 hours of your order.
a) despatched
b) purchased
c) exchanged
5. Goods are kept in our ________ until ready for delivery.
a) stock
b) storage
c) warehouse
6. Products and services offered at a large discount are generally
a(n) _____.
a) sale
b) bargain
c) offer
Answers






1 = discount
2 = return
3 = refund
4 = despatched
5 = warehouse
6 = bargain
Listening practice 1
Simon Murdoch set up the
online bookshop Amazon.co.uk. Listen to the first part of
the interview and complete the extracts below.
Before ordering
First, you must have a ______ ______ 1 and the website
needs to be _______ 2 and ________ 3 to use. It needs to
provide ______ ______ ______ 4 about the items that
you’re buying. And the prices on there need to be ______
______,5 good prices.
After ordering
And then, once somebody’s ordered something from your
website, you need to provide a fast _______ _______6
which is reliable. And then, if anything should go wrong,
it’s important that you have an excellent ______ _______7
team dealing with enquiries on the phone or by e-mail.
Answers
Before ordering
First, you must have a GOOD WEBSITE 1 and the
website needs to be EASY 2 and QUICK 3 to use. It
needs to provide LOTS OF INFORMATION 4 about the
items that you’re buying. And the prices on there need to
be LOW PRICES, 5 good prices.
After ordering
And then, once somebody’s ordered something from
your website, you need to provide a fast DELIVERY
SERVICE 6 which is reliable. And then, if anything should
go wrong, it’s important that you have an excellent
CUSTOMER SERVICE 7 team dealing with enquiries on
the phone or by e-mail.
Listening practice 2
Listen to the second part of the
interview and answer the questions about the online
company e-toys.
1. What was good about e-toys?
2. What problem did e-toys have?
Answers
1.
It offered a great service, i.e. the products were
good and the prices were low.
2.
It ran out of money and went into liquidation.
Listening practice 3
Listen to the last part of the
interview. Simon describes the main differences between
selling online and high street retailing. Which of these
statements
are
true,
according
to
Simon?
 Selling online is similar to selling by mail order
in many ways.
 Warehouses are not essential when selling
online.
 Location is more important for online selling
than for high street retailing.
 High street retailers need to present goods
attractively to get people to buy.
Answers
 Selling online is similar to selling by mail order
in many ways. T
 Warehouses are not essential when selling
online. F
 Location is more important for online selling
than for high street retailing. F
 High street retailers need to present goods
attractively to get people to buy. T
Language focus 1 Read the rules of an online book
club and answer the questions.
1. You must be 18 or over.
2. You shouldn’t give your
password to anyone.
3. You don’t have to buy every
month.
4. You don’t have to buy our
recommendations.
5. You need to buy ten books per
year.
6. You don’t have to pay after
each purchase.
7. You must pay within three
months.







Can you join if you are 17?
Can you give your password to
a friend if you want to?
Is it necessary to buy a book
every month?
Is it necessary to buy the
recommendations?
Can you buy only five books
per year?
Is it necessary to pay after
each purchase?
Is it necessary to pay within
three months?
Answers:
1 – NO
2 – NO
3 – NO
4 – NO
5 – NO
6 – NO
7 – YES
Language analysis. Look back at the previous
examples to make up the rules.
We use must to talk about _______
We use need to and have to to talk about _______
We can use should to give _______
We use don’t have to and don’t need to to talk about ____

advice
 necessity
 strong obligation
 lack of necessity/obligation
Answers
We use must to talk about STRONG OBLIGATION
We use need to and have to to talk about NECESSITY
We can use should to give ADVICE
We use don’t have to and don’t need to to talk about
LACK OF NECESSITY/OBLIGATION
A question for you:
When do we use mustn’t?
To talk about prohibition or lack of necessity?
Language practice 1 Fill in the gaps with the
correct modal verb.
1.
2.
3.
4.
5.
6.
7.
Customers _________ pay by credit card.
Advertisers _______ make false claims about their products.
Websites ________ be too complicated.
The website _______ be quick and effective (=work well)
If you buy now, you ________ pay anything until next year.
You _______ to queue up (=line up) when you buy online.
Online retailers _______ to offer guarantees to their customers.
Answers
1.
2.
3.
4.
5.
6.
7.
Customers MUST pay by credit card.
Advertisers MUSTN’T make false claims about their products.
Websites SHOULDN’T be too complicated.
The website HAS TO be quick and effective (=work well)
If you buy now, you DON’T NEED TO pay anything until next year.
You DON’T HAVE to queue up (=line up) when you buy online.
Online retailers NEED to offer guarantees to their customers
Now choose the correct label for each sentence:
STRONG OBLIGATION: sentence/s ___
NECESSITY: sentence/s ___
ABSENCE OF NECESSITY/OBLIGATION: sentence/s ___
PROHIBITION: sentence/s ___
ADVICE: sentence/s ___
Answers
1.
2.
3.
4.
5.
6.
7.
Customers MUST pay by credit card.
Advertisers MUSTN’T make false claims about their products.
Websites SHOULDN’T be too complicated.
The website HAS TO be quick and effective (=work well)
If you buy now, you DON’T NEED TO pay anything until next year.
You DON’T HAVE to queue up (=line up) when you buy online.
Online retailers NEED to offer guarantees to their customers
Now choose the correct label for each sentence:
STRONG OBLIGATION: sentence/s 1
NECESSITY: sentence/s 4,7
ABSENCE OF NECESSITY/OBLIGATION: sentence/s 5,6
PROHIBITION: sentence/s 2
ADVICE: sentence/s 3
Language practice 2 Complete sentences 1 to 8
with suitable endings a) to h).
1. It’s getting late
2. I can work from home
3. I’ve been transferred to
Madrid
4. This deal is too important to
lose
5. We lost our database once
before
6. I’m afraid this report is urgent
7. I think we all agree
8. We’ve still got plenty of stock
in the warehouse
a)
b)
c)
d)
e)
f)
g)
h)
so we don’t need to order any
more yet.
so we must not make a mistake.
so you must not forget to back
up the files.
so you’ll have to stay and finish.
so I have to learn some
Spanish.
so we have to go.
so I don’t have to go to the office
much.
so we don’t need to discuss it
any further.
Answers
1=f
2=g
3=e
4=b
5=c
6=d
7=h
8=a
Active grammar Modal verb ‘have to’ - form
+
She has to get up
You have to drive
at 7.00 every day
-
?
on the left in the UK
We don’t have to wear
a uniform at this school
Do I have to buy
a grammar book?
He doesn’t have to work
on Saturdays
Does she have to
work on Saturdays?
Meaning



Use have to + inf. to talk about rules and
obligations (general obligations like a rule at
work or a law) or to say that something is
necessary
Use don’t have to + inf. to say that there is no
obligation, or that something is not necessary
Use do / does to make questions and
negatives
Active grammar Modal verb ‘must’ - form
+
You must do your
homework tonight
- You mustn’t smoke
in class
She must tidy her
room
Passengers mustn’t
leave their bags here
Meaning




Use must + inf. to talk about rules and
obligations (imposed by the speaker, e.g. a
teacher to students or a parent to children)
Mustn’t and don’t have to have totally
different meanings! Compare:
You mustn’t go= you can’t go. It’s prohibited.
You don’t have to go= you can go if you want,
but it’s not obligatory/necessary
Further reflection on topic & language:

You can find explanations and further practice
in English Grammar Gold Unit 16 (16.1, 16.2 &
16.3).