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1 (2)
Background questions
Solution and business
The company’s resources in relation to growth objectives
 Who are on the team, what is their experience and expertise? What expertise is your
company lacking?
 Where will you get your self-financing portion of funding?
Need
 What customer need have your recognised?
 What problem do you want to solve?
 Who are your potential clients?
How does your approach meet with the needs of the market? (Approach)
 How does the approach work?
 Does your approach have novelty value with regard to products and services already on
the market?
 Why would clients buy or use this product/service in particular?
Benefits in relation to costs
 What benefits is the product or service expected to bring to the company’s business?
 How will your company generate turnover?
 What benefits will clients get from this approach and how much are they willing to pay for
it?
Competition
 Which companies and approaches are your competitors?
 Why is your approach better than others?
2 (2)
Implementation of the project
[Project name]
1 Project description
Describe briefly
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What is the novelty value of your innovation nationally/internationally?
How does the product, service, business concept or expertise rate in market demand?
How will it be made available to the international market?
What are the marketing and distribution channels you plan to use or already have in use?
What partners or networks do you need?
List the project’s concrete results
 What will be complete, when the project comes to an end?
 What procedures will you continue with after the project?
2 Project tasks
 Will the realisation of this project utilise new expertise, technology or methods? How?
 Give a brief description of the tasks and procedures included in the project and their
results.
3 Project resources
3.1 Key persons
Project Manager
List of project group members
3.2 Subcontractors
3.3 Other resources
3.4 Cost estimate
 Given an itemised list of the project’s costs
4 Risk assessment
 What risks are related to the successful realisation of the project or the realisation of its
objectives?