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Demand & Supply Edited By :- Krishan Jangra MARKETS DEFINED POTENTIAL BUYERS POTENTIAL SELLERS MARKETS DEMAND DEFINED P $5 4 3 2 1 QD 10 20 35 55 80 A schedule or a curve that shows the various amounts of a product that consumers are willing and able to purchase at each of a series of possible prices. LAW OF DEMAND An inverse relationship exists between price and quantity demanded • As Price Falls… …Quantity Demanded Rises • As Price Rises… …Quantity Demanded Falls LAW OF DEMAND • Diminishing Marginal Utility LAW OF DEMAND • Diminishing Marginal Utility • Income Effect LAW OF DEMAND • Diminishing Marginal Utility • Income Effect • Substitution Effect LAW OF DEMAND • • • • • Diminishing Marginal Utility Income Effect Substitution Effect Demand Curve Individual and Market Demand GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 Plot the Points 4 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 Plot the Points 4 3 2 1 o 10 20 30 40 5055 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 Plot the Points 4 3 2 1 o 10 20 30 40 50 60 70 80 35 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 Plot the Points 4 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 Plot the Points 4 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 Connect the Points 4 3 2 1 o D 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 4 3 2 What if Demand Increases? 1 o D 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn Increase in Quantity Demanded P CORN P $5 4 3 2 1 QD 10 30 20 40 35 60 55 80 80 + $5 4 3 2 1 o Increase in Demand 10 20 30 40 50 60 70 80 Quantity of Corn D’ D Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 20 35 55 80 $5 4 3 2 What if Demand Decreases? 1 o D 10 20 30 40 50 60 70 80 Quantity of Corn Q GRAPHING DEMAND Price of Corn P CORN P $5 4 3 2 1 QD 10 -20 10 35 20 55 40 80 60 Decrease in Quantity Demanded $5 4 3 2 1 o Decrease in Demand 10 20 30 40 50 60 70 80 Quantity of Corn D D’ Q DETERMINANTS OF DEMAND • Tastes • Number of Buyers • Income – Normal (Superior) & Inferior Goods • Prices of Related Goods – Substitutes & Complements – Unrelated Goods • Expectations SUPPLY DEFINED CORN P QS Supply is a schedule or a curve showing the amounts of a product that producers are willing and able to make available for sale at each of a series of possible prices. $1 2 3 4 5 5 20 35 50 60 LAW OF SUPPLY A direct relationship exists between price and quantity supplied • As Price Rises… …Quantity Supplied Rises • As Price Falls… …Quantity Supplied Falls GRAPHING SUPPLY Price of Corn P Plot the Points $5 CORN P QS 4 $5 4 3 2 1 3 2 1 o 5 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P Plot the Points $5 CORN P QS 4 $5 4 3 2 1 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P Plot the Points $5 CORN P QS 4 $5 4 3 2 1 3 2 1 o 10 20 3035 40 50 60 70 80 Quantity of Corn Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P Plot the Points $5 CORN P QS 4 $5 4 3 2 1 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P Plot the Points $5 CORN P QS 4 $5 4 3 2 1 3 2 1 o 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P $5 S CORN P QS 4 $5 4 3 2 1 3 2 1 o Connect the Points 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P $5 4 3 2 S What if Supply Increases? 1 o 10 20 30 40 50 60 70 80 Quantity of Corn CORN P QS $5 4 3 2 1 Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn P $5 4 3 2 1 Increase in Supply S S’ CORN P QS $5 4 3 Increase 2 in Quantity 1 Supplied o 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 80 50 70 35 60 20 45 5 30 GRAPHING SUPPLY Price of Corn P $5 4 3 2 S What if Supply Decreases? 1 o 10 20 30 40 50 60 70 80 Quantity of Corn CORN P QS $5 4 3 2 1 Q 60 50 35 20 5 GRAPHING SUPPLY Price of Corn Decrease P $5 4 3 2 1 o in Supply S’ S CORN P QS $5 4 3 Decrease 2 in Quantity 1 Supplied 10 20 30 40 50 60 70 80 Quantity of Corn Q 60 45 50 30 35 20 20 0 5 -- DETERMINANTS OF SUPPLY • Resource Prices • Technology • Taxes & Subsidies • Prices of Other Goods • Price Expectations • Number of Sellers DETERMINANTS OF SUPPLY • Resource Prices • Technology Combining • Taxes & with Subsidies • Prices Demand of Other Goods • Price Expectations • Number of Sellers MARKET DEMAND & SUPPLY BUSHELS OF CORN P $5 4 3 2 1 QD 10 20 35 55 80 MARKET x 200 DEMAND B 2,000 U Y E R S 4,000 7,000 11,000 16,000 BUSHELS OF CORN P QS $5 4 3 2 1 60 50 35 20 5 MARKET 200 SUPPLY S 12,000 x E L L E R S EQUILIBRIUM 10,000 7,000 4,000 1,000 MARKET DEMAND & SUPPLY Price of Corn CORN MARKET P QD $5 2,000 4 4,000 3 7,000 2 11,000 1 16,000 P S $5 CORN MARKET P Q 4 Market S $5 12,000 Clearing Equilibrium 4 10,000 3 3 7,000 2 4,000 1 1,000 2 1 o D 2 4 6 78 10 12 14 16 Quantity of Corn Q MARKET DEMAND & SUPPLY Price of Corn CORN MARKET P QD $5 2,000 4 4,000 3 7,000 2 11,000 1 16,000 P $5 Surplus CORN MARKET S P Q At a $4 price 4 $5 supplied than 4 demanded 3 2 1 more is being 3 2 1 o D 2 4 6 78 10 12 14 16 Quantity of Corn Q S 12,000 10,000 7,000 4,000 1,000 MARKET DEMAND & SUPPLY Price of Corn CORN MARKET P QD $5 2,000 4 4,000 3 7,000 2 11,000 1 16,000 P S $5 CORN MARKET P Q At a $2 price 4 $5 demanded than 4 3 supplied 2 1 Shortage more is being 3 2 1 o D 2 4 6 78 101112 14 16 Quantity of Corn Q S 12,000 10,000 7,000 4,000 1,000 MARKET DEMAND & SUPPLY Price of Corn CORN MARKET P QD $5 2,000 4 4,000 3 7,000 2 11,000 1 16,000 P $5 Surplus S 4 3 2 Shortage 1 o CORN MARKET P Q $5 4 3 2 1 D 2 4 6 78 101112 14 16 Quantity of Corn Q S 12,000 10,000 7,000 4,000 1,000 MARKET EQUILIBRIUM • • • • Equilibrium Price & Quantity Rationing Function of Prices Changes in Demand Changes in Quantity Demanded • Changes in Supply • Changes in Quantity Supplied Complex Cases Multiple Shifts… • Supply Increases; Demand Decreases –Prices Decrease –Quantity Indeterminate • Supply Decreases; Demand Increases –Price Increases –Quantity Indeterminate Complex Cases Multiple Shifts… • Supply Increases; Demand Increases –Prices Indeterminate –Quantity Increases • Supply Decreases; Demand Decreases –Price Indeterminate –Quantity Decreases Government Set Prices • Price Ceilings –Shortages –Rationing Problem –Black Markets –Rent Controls • Price Floors –Surpluses Price Ceiling •A maximum price that sellers may charge for a good, usually set by government. • Excess Demand (Shortage) Created by a Price Ceiling Price ceiling • Price Rationing :The process by which the market system allocates goods and services to consumers when quantity demanded exceeds quantity supplied. • Ration coupons Tickets or coupons that entitle individuals to purchase a certain amount of a given product per month. • Black market A market in which illegal trading takes place at market-determined prices. •PRICE FLOORS •Price floor A minimum price below which exchange is not permitted. •Minimum wage A price floor set under the price of labor. •Agricultural Products