Download Coventry kids digging gardening thanks to hozelock

Press Release: May 2014
FINAL
COVENTRY KIDS DIGGING GARDENING THANKS TO HOZELOCK
TV gardener visits Binley Wood Primary School to launch national gardening campaign
A regular day in the classroom turned out to be anything but for children at Binley Wood Primary
School when TV presenter and gardener, David Domoney, paid them a surprise visit to launch a
national gardening campaign.
David, best known for co-presenting ITV’s Love Your Garden with Alan Titchmarsh, dropped
into Binley Wood Primary School on Coombe Drive to launch Hozelock’s Gardening for Life
campaign – an initiative geared at encouraging youngsters to get outside and get gardening.
David gave the gardening club pupils tips and advice for growing their own plants, flowers, fruit
and vegetables and also donated a range of Hozelock products to the School.
TV gardener, David, said: “According to research, 47 per cent of UK children spend less than
two hours a day outside1 which is a saddening statistic.
“With the dominance of screen time in all of our lives, swapping just 30 minutes of television and
computer games each day for outdoor play would increase the levels of fitness and alertness
and improve children's well-being2. This is why I’m urging the nation’s youngsters to step away
from their smartphones and turn off their tablets and get involved with Hozelock’s Gardening for
Life campaign.
“Gardening is a great hobby for people of all ages however, for children it’s particularly
beneficial. It’s a fun, healthy activity plus the sense of satisfaction children feel when they watch
something they’ve had a hand in growing is immeasurable.”
Lisa Jordan, UK marketing manager at Hozelock, added: “Half-term is just a couple of weeks
away and the summer holidays will be here before we know it but the good news is that children
can easily beat the boredom, thanks to our Gardening for Life campaign. We want to let children
1
2
Source: Parentdish.co.uk – survey commissioned by Littlewoods
Source: bbc.co.uk – according to the Wild Network
know that it is possible to have fun with their friends, without scrolling on a touch-screen or
watching TV, and they can do so just by stepping out into their back garden.”
Binley Wood Primary School can be found in the village of Binley Woods on the outskirts of
Coventry. The school is set in extensive grounds and adjoins a woodland area which is used to
support the curriculum.
ENDS
Notes to editors
For more information on Hozelock’s ‘Gardening For Life’ campaign including images and
interviews please contact Sheridan Okey at Cogent Elliott on 01676 526568 or email
[email protected].
About Hozelock
Hozelock is the global specialist in garden watering.
Founded in 1959, Hozelock is a leading British manufacturer of gardening products and one of
the UK’s favourite gardening suppliers. Its annual turnover is £100m and it has 500 employees.
With over half a century of horticultural expertise, Hozelock understands the rewards of
gardening and continues to manufacture over 85% of its products in Europe at its factories in
UK and France.
Designed by gardeners for gardeners, and with a 50 year heritage of innovation Hozelock’s
products are developed following on-going research and feedback from consumers every step
of the way.
Hozelock manufactures a variety of garden products covering: garden watering, garden
pressure sprayers and pond equipment. It sells in over 40 countries and is the market leader in
the UK.
About David Domoney
David Domoney, is an English gardener and broadcaster who has been dubbed the "Gardener's
Gardener", by Alan Titchmarsh. David has co-presented ITV’s Love Your Garden with Alan
Titchmarsh since 2012 and has recently been commissioned for a new eight-part series plus
specials celebrating all the best about gardening in the UK. David also writes for the Sunday
People.
He has also has been the resident gardener on ITV’s This Morning, 60 Minute Makeover &
Channel 5’s Garden ER series and is Garden columnist for the Sunday People Newspaper.
Winner of 27 RHS Medals and 2 Best in Show category trophies, he is a Fellow of the Institute
of Horticulture & non exec Director for the RHS commercial board. David pioneered the London
launched Ideal Home Show “Young Gardeners of the Year Annual Competition” through his
association with the HRH Prince of Wales & the Princes Foundation for the Built Environment at
Earls Court.
Outside gardening David is a motorcyclist with on his V800 Vulcan motorbike. He is a PADI
Qualified ‘Master Scuba Diver’ and has a farmhouse and working olive grove in Italy.
Follow David on Twitter @daviddomoney, like him on Facebook
www.facebook.com/daviddomoneyTV and visit his website www.daviddomoney.com