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Delta Airlines How Marketing Affects Structure Marketing is the aspect of the company that keeps issues of safety and convenience in the public’s attention. Marketing to different regions means business within those regions and therefore creates customer service needs. Those needs can be met with travel information operators by phone, fax, or online. For Airports that service Delta Airlines and the subsidiaries of the company there are different types of needs such as equipment and people for maintenance, baggage handlers, technical support, and those who process passengers and personnel for Delta. Marketing provides for the company to have a marketing and public relations department along with outside associates from other firms and sales people within the company. Delta Airlines How Finance Affect Structure For a company to be successful, it must constantly provide capital improvements and other investments for the company. Delta’s financing would include money for financing planes, equipment and technology, space at airports, capital for buildings, land, and resources for airlines. The financing department would have to be involved with management, external entities such as investment providers, stock advisers, investment strategists, bankers, government regulators, and real estate investors. All these people would make up the finance department structure. Financial department staff would include the investment people, financial advisors, accountants, and support staff. Delta Airlines How HR Affects Structure All departments of Delta Airlines include people, and human resources is charged with finding the best and most appropriate people to do the jobs. HR must decide on the types of workers, specialized skills, level of benefits and pay, and shape of the departments. Delta Airlines How Operations Affect Structure The operations of the company decide the type of people, positions, equipment, and marketing of the business. The operations are the central point in creating or servicing the product that is being offered.