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HEALTH AND WELLNESS 2/2013 WELLNESS AND ENVIRONMENT CHAPTER I 1 MedicalUniversity of Silesia in Katowice Faculty of Public Health Department of Epidemiology Śląski Uniwersytet Medyczny w Katowicach Wydział Zdrowia Publicznego Zakład Epidemiologii 2 MedicalUniversity of Silesia in Katowice Faculty of Public Health Department of SurgeryPropaedeutic and EmergencyMedicine Śląski Uniwersytet Medyczny w Katowicach Wydział Zdrowia Publicznego Katedra i Zakład Propedeutyki Chirurgii i Medycyny Ratunkowej 3 MedicalUniversity of Silesia in Katowice Student at the Faculty of Medicine Śląski Uniwersytet Medyczny w Katowicach Studentka Wydziału Lekarskiego TERESA BILEWICZ-WYROZUMSKA1, DARIUSZ MYRCIK2, MONIKA BILEWICZ3, Quality in health care Jakość w opiece zdrowotnej The first definitions of quality come from the ancient times. The notion of quality related to excellence was introduced into philosophy by Plato. In the definition suggested by Plato, quality was compared to beauty and its evaluation was left to the user. Presently, many authors defining quality describe it in the aspect of fulfilling or exceeding client’s expectations, fairly often including costs. Quality as a dynamic process is perceived mainly in Japanese culture, and more and more often in the sector of health protection. The United States is considered to be the leader in studies on quality improvement in healthcare service. In 1951 in the United States, Joint Commission on Accreditation of Healthcare Organizations (JCAHO) was appointed, and after a few years it also involved other health care institutions. According to JCAHO, quality is a level of a service delivered to a patient according to a present HEALTH AND WELLNESS 2/2013 Wellness and environment knowledge, it raises a probability of healthcare desired result and reduces a probability of unwanted effects. The interest in quality in healthcare in European countries appeared in the 80s. Presently, each developed country has got at least one organization which deals with accreditation of health care institutions. In Poland, in 1994, The Minister of Health appointed the Centre of Quality Monitoring in Healthcare (CMJ) with the head office in Krakow, which issued in 1998 the Program of Hospital Accreditation [11]. Presently, the process of hospital and outpatient clinic accreditation is one of the elements of marketing strategy in the health sector. Cooperation of the CMJ workers with the representatives of scientific institutions, governmental organizations, medical governments, societies of hospital managers resulted in making up a set of standards. Accreditation standards are constantly verified, improved and adjusted to present state. The healthcare reform in Poland, introduction of health insurance funds, reorganization of healthcare, the changed form of medical institutions functioning, conversion from the central administration system into marketing management model have led not only to structural but also to social changes [5]. Initially, the measure of quality included a condition of utility rooms, equipment, devices and patient’s satisfaction, while for the last few years the number of various measures has been constantly growing. At all the levels of healthcare, regardless of the type and size of healthcare subject, the medical service includes three actors: the leader, quite often a business person, the employee and the patient. Each of these persons influences the quality of the service in a special manner. Therefore, the relations happening between them are becoming more meaningful. The quality of those relations decides whether the actors taking part in this process are comfortable in their roles. For a leader the word „success” has irrevocably a magnetic power, predicts recognition, joy of winning and quite often an increase of income. An organization can also be a leader. In aspiring to reach the international recognition by an organization, a person who has a leading position plays the key role in this organization. Looking for a model of a perfect spearhead, one can notice that some people are successful easily, sometimes in different fields, while for others, the same challenges are too difficult [1]. This is the reason why biographies of famous leaders have become so successful in contemporary world and focus much interest and often undergo detailed analysis. Some empirical studies are trying to find the answer to a question; what are the personal features that help some people make good decisions quickly and achieve success ? Is effective management a matter of innate talent or skills ? Many authors claim that a leader searching for excellence should have a passion for his work, improve his own results, possess a very good communication skills, be able to build positive relations and create well cooperating teams. Undoubtedly, the ability to make decisions supported by optimism and belief in victory should be balanced with the ability to calculate risk. Taking this into consideration, managers constantly analyze the indexes for accurate decisions. They search for information about the best methods and tools which can help to manage more effectively [13]. 12 Teresa Bilewicz-Wyrozumska, Dariusz Myrcik, Monika Bilewicz Quality in health care The influence that a leader can have on the organization depends on many factors. The desired personal features of effective managers include analytic abilities, logical thinking, creativity, ability to evaluate a situation, mental resistance, being receptive to new ideas, self-esteem [8,24]. A contemporary manager is expected to be able to create visions, concepts of activities adjusted to a type of healthcare subject, its size and function in the environment. Ability to deal with contradictions quite often decides about manager’s success. The level of competence of people managing healthcare institutions clearly focuses on the level of provided service. Thus, being a manager requires various skills [12]. Apart from the knowledge of foreign languages and using a computer, a manager should be able to persuade, understand and analyze information. A test for manager’s skills is an ability to implement strategies influencing the level of healthcare and condition of public health, and consistent and competent decisions related to financing, allocation of resources, predicting the effects of the decisions and also the ability to invest and plan services and implement new technologies. In the era of constant changes due to fast technological progress, increasing costs, growing number of chronic diseases, the ability to define effectiveness parameters (measurement indices) and formulating standards for an organization is of great importance. The ability to manage personnel and cooperate with them effectively has gained an exceptional significance [21,24]. Presently, we observe an international society of specialists creating a new quality of service in the field of healthcare, the quality which can be managed in many ways, can be controlled, whose deviations and effectiveness can be measured. Transfer of techniques and devices of quality improvement, such as PDSA model (plan, do, study, act), six sigma, lean management [3,10] is implemented more and more bravely into the sector of healthcare services. A habit of noting down ideas, evaluating them after some time and implementing those that are considered to be good ones seem be useful. Searching for solutions to the problems can include searching for analogy, looking at the problem from another perspective, reducing complex problems to the sizes that can facilitate their solution, reading professional literature, being with people searching for new ideas and stimulating creative thinking. The interest and ideas can be also developed by asking questions. Mutual “stimulation” in discussion on various problems can make us find more ideas and potential possibilities of their implementation. In the rational and analytic society basing choices on facts and evidences, there is a big group of wellknow and admired people, business people and thinkers, who ascribe their good choices and victories in the pursuit of success to an intuition. Carl Jung was one of the first to describe intuitive personalities and he admitted that extravert intuition is extremely important both in economy and in culture. Presently, the world of science has started to abandon old superstitions on intuition, more often a question about a potential that we have and how it can be developed is asked. Getting to know oneself is like discovering an own guiding system, it means discovering new possibilities [25]. . 13 HEALTH AND WELLNESS 2/2013 Wellness and environment Tab.I Rudiments of emotional intelligence according to D. Goleman Self-awarness Emotional awareness: ability to recognize and understand own emotions and to see their influence on work effectiveness, interpersonal relations, etc. Accurate self-evaluation sound evaluation of own advantages and disadvantages Self-confidence silne poczucie własnej wartości. strong feeling of selfesteem Self-regulation Social conscience Self-control: Empathy: ability to control ability to feel emonegative emo- tions of other people, tions and imunderstand their point pulses of view and be eager to deal with their Be reliable: consistent honest problems and integral Ogranization attitude awarness: ability to see organizaDiligence ability to control tion dynamics, build own conduct and decision nets and to be to fulfill the familiar with inner duties policy Adaptation Ancillary approach: ability to notice and skills: ability to adjust satisfy client’s needs to new situations and overcome obstacles Successoriented attitude: aspiration to complete the inner criteria of a good job Initiative: readiness to make use opportunities Social skills Visionary leadership: ability to take leadership and to inspire others with convincing visions Being influential: ability to use various persuasive techniques Developing other people’s skills: eagerness to increase other people’s potential through feedback and guidance Communication skills: ability to listen to and transfer suggestive messages adjusted to the receiver’s ability Cathalizing changes: ability to generate new ideas and to show people new paths to explore Preventing conflicts: ability to resolve arguments and find solutions Creating interpersonal bonds: abitity to build and maintain bonds with many people Team work skills: promoting cooperation and building teams Source: Goleman D.. Przywództwo, które przynosi efekty. „Harvard Business Review Polska” 2004, No 12 p.41 [8] 14 Teresa Bilewicz-Wyrozumska, Dariusz Myrcik, Monika Bilewicz Quality in health care The points of contacts with clients and points of influence should be perceived and analyzed as a chain of events. Although many points of influence remain out of sight, in some way behind the scenes, they are really essential for the client’s service and they decide about the quality of service. Searching for mistakes, errors lead to changes and implementing solutions preventing similar problems. The rule of constant improvement leads to the enhancement of the effects in all the aspects. The candidates for medical and nursing positions, apart from formal requirements, such as a licence to perform a profession, certificates of practical skills, should also possess some social skills. Presently, those skills are stressed to be more and more important in building bonds and creating client’s loyalty. The patients establishing contact with a receptionist expect her/him to possess adequate competences, ability to solve their problems quickly, and also to be sympathetic. A doctor can set accurate diagnoses, a nurse can give injection very skillfully, however, if they are not sympathetic, empathic, have not the ability to provide a conversation, it creates a problem from the client-oriented point of view. This problem is also noticed by personnel managers because it is a fundamental factor in building accurate relations with patients and company’s image [23]. The process of quality education should be dedicated to all the participants, clients, employees, manages and shareholders. Managing human resources in the program of quality improvement plays a strategic role. During discussion on quality improvement in healthcare, a problem of patient’s safety is often raised [7]. Issues of safety in medical services have become the topics of many international meetings and conferences. A need of coordination in technologies applied in medicine, in quality of medical and pharmaceutical products, safety standards are stressed very often. Reaching for experiences from the army, aviation or navy can enable creating better system security devices (patterns) for the environment in which medical service is provided. In pursuit of eliminating medical errors, it is necessary to create a system of undesired events reporting. There are some activities taken in Poland to implement similar initiatives. Undoubtedly, analysis and drawing conclusions from mistakes should enable creating an education platform which will be the basis for correcting procedures improving safety of services provided on the organization and technical level or avoiding undesired effects of drugs or medical substances. Detailed analyses should cover the reasons of patient’s death and the process of monitoring medical devices and products. The system of quality in the sphere of patient’s safety should include many levels and areas; from meeting the legal requirements and conditions through increasing accuracy of patient’s identification, better communication between personnel, medical personnel and patients. Decreasing the risk of hospital infections, decreasing a number of complications, it also means decreasing costs. Improving safety of medicine administration, providing full information about medicines taken by a patient at each stage of treatment including elderly patients and those with memory disorders, and eliminating drug interactions and side effects, make the elements of the strategy improving safety of therapy and service quality. The improvement of medical services can be achieved more easily when the patient is actively involved in the treatment and education process, when the risk factors can be identified, patient’s condition thoroughly monitored and all the changes respectively dealt with [7]. The healthcare 15 HEALTH AND WELLNESS 2/2013 Wellness and environment services should deliver the feeling of safety both in a service provider and a client. This is the reason why monitoring complaints of medical devices and products, analyzing the causes of devices break downs have gained great importance. The safety of treatment process is connected with the concepts of undesired event and medical error. However, it must be stressed that the culture of work organization, communication and cooperation with other units plays a very important role in providing safety to a patient and personnel. Therefore, the analyses of patients’ complaints and incidents during their hospital stay should be used by the managerial staff as information about weak points requiring repair. Until recently, the patient’s rights have been discussed in the context of complaints and claims for unpleasant experience. Presently, this problem is analyzed from the perspective of building a new level of service in healthcare. The role of the Council of Patient’s Rights (Ombudsman) is very important in this process, with a special prestige given by the act on patient’s rights and the Council of Patient’s Rights [25]. Safety as a basic human need requires different points of view from the perspective of the three main actors. Due to a risk of causing harm and legal regulations related to it, doctor/manager or employer makes a contract with an insurance agency and buys a special civil liability policy. Due to variety of needs and expectations, insurance market evolves and will evolve to meet them. One of the examples is a new product ensuring a legal protection of doctors, being a part of complex doctor’s insurance, increasing the access to legal help, even for 24 hours per day [4]. This is a proposition of insurance market in the healthcare sector which can ,through further development and better adjustment to client’s needs, relieve stress connected with managing. The legal requirements and rules of patient’s and personnel safety, make a manager become more effective in risk management, in operating information system, medical and epidemiologic procedures, storing and making medical documentation available, protecting property, media, obeying rules included in fire prevention regulations, etc. Active observation of directives, complying with the recommended requirements referring to the variety of tasks and problems, influences building of the system which transfers the quality of services provided directly onto a higher level. The activities including control (verification) of medical procedures and standards and some techniques relating to patient’s safety are becoming more common. Trusting a doctor or a healthcare unit is a basic condition to be successful. The cardiologist, Dean Ornish, in his book “Love and Survival” shared his observations on changes merging into the sector of medical services [18]. He believes that: “The real epidemic in modern culture is not only physical heart disease but also what we call spiritual heart disease: loneliness, isolation, alienation, and depression which appeared along with breaking social structures. These structures gave us a feeling of community and relationship with other people. In my opinion this situation is a source of weakness, cynicism and aggression in our society” 16 Teresa Bilewicz-Wyrozumska, Dariusz Myrcik, Monika Bilewicz Quality in health care Bill Gates, at the end of the previous century, editing his book „Business, The Speed of Thought” predicted that we should get ready for digital future because information technology will be of strategic value for companies [6]. In the chapter “No health care system is an island” describing the advantages of personal computer technology and the Internet, he announced that introducing digital system would cause inestimable benefits in all the areas of patient’s medicare from the ambulance service through hospital treatment, post-hospital care, long-term analyses and tendency study. Referring to the experts’ opinions, he estimated that about 20-30% of American healthcare costs, being a billion per year, is consumed by so called “paper work”. Moreover, he suggested that in hospitals it can reach as much as 40-50 percent, and a one-week stay of one patient in a hospital can generate as much as one hundred pieces of paper documents. Today we know that computer technology improves not only emergency medical care and constant contacts between a doctor and a patient but also enables improving medical care by monitoring and long-term analyses of the symptoms, diseases and methods of treatment. The collected data makes the patients care more advanced. When used in management it can contribute to radical improvement of the access to medical services delivered by specialists. These possibilities are offered not only by telemedicine but also by e-education, esignature, e-prescription, etc. The Internet makes it possible for the patients to be in touch with a doctor both during the hospital stay and after leaving the hospital, when they are still under the treatment. Creating nets of visual connections with specialist (i.e teleradiology, teleoncology) will spare the patients, especially with advanced diseases, a burden of being transported. The nets will also provide unification of therapeutic procedures and will increase patient’s access to those procedures. The patients from a high risk group will be able to control their health condition, to obtain information about their illness and recommendations referring to a lifestyle. Electronic records of patient’s treatment, ordered tests, consultations, applied therapies influence the improvement of the healthcare. Good system cooperation of various sectors in the healthcare system, such as emergency service, diagnostic departments, pharmacies, blood banks, transplantology, insurance can significantly modify not only costs but also time of providing help. The module supporting therapeutic decisions will inform, for example, about ensuing “conflict” or interaction with another drug, danger of allergic reaction or before ordering another X-ray, it will show the date of the previous one. It will also refer to the current treatment standards of a disease. The platform for on-line communication, both for a patient and for a specialist providing the treatment, opens new possibilities of service quality improvement, especially for general practitioners. In medical contacts with patients emotional sphere seems to be very important, therefore it is worth focusing on how to model it. How to influence senses to make a patient, in the era of client’s cult, experience as many as possible positive feelings. Taking up the challenge, the information should reach a patient’s mind on a deeper level, it means, it should cause a reaction where a contact will be remembered as a nice experience. Pursuing a success on the global market, activities overcoming the sphere predicted for mass marketing get a new meaning. Especially in the environment of medical subjects, applying services oriented to “reading” patient’s feelings and expectations in the 17 HEALTH AND WELLNESS 2/2013 Wellness and environment process of constant improvement of service quality should not be neglected. Competent reception of signals coming from a patient and used as feedback information enables introducing changes and defining directions of further activities. Focusing attention on client’s needs and proper reaction allow to build individual bonds and a trademark. Only getting real identification with the client’s role, we can assume the point of view which will support recognizing areas that need improvements in the management system. Brain constantly codes sensual data, quite often without any awareness. It can also store various types of information and get it transformed. Outside world is perceived by the senses of sight, hearing, feeling, taste and smell. The way the surrounding reality is perceived depends on a way of using senses. Each person has his “favourite” canal (system) which he uses most often for receiving signals coming from the surrounding and uses it as a tool to create his own inner experiences. Our senses are canals for entering information. The persons with the dominating sight system “think” in pictures. Those who prefer hearing system, analyze sounds more thoroughly than images or feelings. Those people prefer to refer to feelings, they belong to the group using kinesthetic system, as a leading system. Each detail noticed by a human in the outside world through senses, can be used to creating images, sounds and feelings, this is experiences [16]. Colour is an example of visual submodality, temperature and pressure – kinesthetic submodality, and sound – acoustic. A large group of mangers apply the knowledge and NLP techniques to develop communication skills, solving problems, creating teams and strategies, which increases the probability of achieving success in management. Visualization and using own imagination is a good tool to introduce changes. It is widely known that a methodical interview and detailed physical examination can be sufficient to propose an accurate diagnosis. However, if a doctor examines a patient with cold hands, he will quickly discover that the patient’s body defends itself against unpleasant touch, stays tense and much information important for further medical procedure may be misinterpreted. Especially, in the case of small patients, improper temperature of the room and diagnostic tools causes discomfort, crying of the child, which makes further examination impossible. Therefore, heat radiators are very often installed in pediatric surgeries over the place where a patient is examined, or special heaters which warm up the gel used for the ultrasound examination to the temperature friendly for the body. These simple solutions in everyday medical practice make the environment more patient-friendly, a doctor can obtain necessary information easier, does not disturb child’s sleep or has a nice contact with him/her. The X-ray or ORL surgeries do not warm up metal tools as a common procedure in Poland but it is a signal for new trends being the evidence of exceptional care of patient’s comfort, making the surgery more attractive for a patient at the same time. The surrounding world is full of various sounds, and a man through his constantly active mind is contacting with this surrounding by listening and interpreting his attitudes and opinions, feelings and self-identity. More and more companies realize how important a sound is in creating their own trademark and they use this knowledge effectively also in the area of healthcare. To make an appointment, a patient can use a telephone registration. The contact with the healthcare institution 18 Teresa Bilewicz-Wyrozumska, Dariusz Myrcik, Monika Bilewicz Quality in health care is made through a person who picks up a phone. Due to a type of contact, the evaluation will be created through sound perception. In the client-oriented institutions, all telephone connections are monitored and analyzed systematically. One of the quality measurement devices of this service is time which passes from the first telephone ring to the moment of conversation. In a very well managed institutions, more than 90% phone calls are answered after the fourth sound signal. It is not an easy task, but everyone who tried to get a connection with an institution, where after listening to another announcement could not get in touch with a desired person and receive the needed information, as a consequence, may consider such a subject not very friendly. Therefore, company image specialists analyze the places where clients establish a relationship with a company very carefully. In this type of contacts, it is not only politeness, ability to communicate, a method of passing information, but also diction, timbre of the person we are talking to, can make us regard this contact as more or less pleasant. We know, that voice can get modified depending on an emotional state and it can also carry some emotional load. The results it can cause are very well recognized by actors, therapists, professional speakers. Some exercises and voice training can give some effects and we can reach a desired aim. The voices perceived as friendly, nice, full of affection can be a source of positive feeling associated with a company’s image. Presently, there is a possibility of generating digital voices, for example, young, simple voice. Digital voices, including those used in telephone switchboards or public transport, are perceived as impersonal, while a patient looking for help is expecting to build more direct bonds. Modeling of emotions and moods can be also done by music [17]. Slow music makes people feel well. It allows to introduce relaxation and has its established position in psychotherapy. Music tempo influences human perception of time flowing. Listening to slow music makes patients feel that the waiting time is not so long. It must be also remembered that a patient can hear some undesired sounds coming from some medical appliances. They can be perceived as some kind of danger approaching and make a patient feel upset. Therefore, in some medical centres, relaxation music is sometimes used as a form acoustic barrier muffling unwanted sounds, for example, sounds from dentist’s or gastroenterologist’s surgeries, which stimulate patients imagination negatively, enhancing anxiety before the examination. Therefore, the application of sound absorbing material or building vestibules to get rid of the unwanted acoustic effects should be considered at the stage of designing an area for providing medical services. Practically, the use of those solutions can make a patient feel that the service provided is on a higher level. Visual experiences also have a very big influence on the evaluation of various situations. Light, color and shapes trigger off visual images which most people trust and interpret the surrounding phenomena through them. Image in sensual perception affects the central nervous system and can recall memories. Depending on a colour and intensity various psychological effects can be stimulated, and certain associations can influence some decisions. Interior designers use the knowledge of using colors to model moods of the persons being inside the room. Additionally, lighting should be treated as the element playing an important role in each space. The well matched lighting can create the atmosphere of tranquility and peace, or on the contrary, it can change the 19 HEALTH AND WELLNESS 2/2013 Wellness and environment colours of some objects. The advertisement specialists treat lighting strategically. The knowledge of light and colour becomes a purposeful tool of fighting for a client. In medical service, wrong illumination or wrongly adjusted colours can cause the increase of unnecessary test orders and increase of costs. In one of the hospital wards (pediatric cardiology), the room for neonates was painted violet and the blinds had the same colour. While diagnosing heart defects in children, a cardiologist doing the examination looking for the initial diagnosis, tried to establish whether a patient has the symptoms of cyanosis or not. The patients in this room, more often were suspected of the heart defect with the accompanying cyanosis . A similar situation was observed in another ward where patients with problems of alimentary tract were treated; medical personnel had an impression that the patients had symptoms of yellow skin coloring, which resulted in a number of unnecessary tests. Intensity of lighting should also be adjusted to the needs. The lights directed to a definite place, with a possibility of changing its intensity, definitely improves the comfort of medical personnel’s work, can also improve a patient’s comfort or can eliminate a discomfort of compulsory neighborhood (especially at night). Installation of lighting system connected with movement detectors, can also result in a considerable decrease of costs. Similar energy saving systems are already promoted and introduced in some cities. It is suggested to decrease the intensity of street lighting by increasing the intensity of the stream of light when a man or a vehicle is approaching, afterwards the light decreases its intensity again. This type of solution can reduce costs in the further perspective. The sense of smell also influences our reactions. Some smells are generally perceived as unpleasant and that is why people avoid them, others can bring some nice feelings or memories. The human desires to eliminate unpleasant smells and enhance nice experiences or a variety of tastes in the sphere of aromatic compositions, it is very well reflected by the huge perfume market or a development of aromatherapy. Constant offer extension in order to satisfy client’s various needs and preferences should make the client feel to be really spoilt. However, if a doctor does not know his client’s preferences, and a pharmacist does not enquire about his taste or smell favourites, a patient will get a product which does not meet his expectations despite a very rich offer. Therefore, the ability to establish contacts and to build friendly relations with patients is of great importance. The people who deal with management and quality by the method orientated to constant development of potential and structure and on activities in all aspects, spheres and results, which creates a good image of the company its stable development, call it Total Quality Management (TQM) [22] These revolutionary changes in management were introduced by W.E.Deming, thus he is considered to be the founder of the Total Quality Management philosophy. He described his approach in 14 theses. His theses are quoted in various forms; with long or short commentary, or are presented in the form of slogans [2,28]. The theses versatility allows to implement them successfully into service companies, also medical service companies [9,19]. W.D. Deming defined the attitude the companies and employees should adopt towards quality problems and he also indicated those which can be employed in medical institutions. TQM is defi20 Teresa Bilewicz-Wyrozumska, Dariusz Myrcik, Monika Bilewicz Quality in health care nitely an interdisciplinary concept, it is only the perspective that may be different. For many authors Total Quality Management is a philosophy or management system, for others a strategy. Due to this multidimensional approach, TQM definition can be considered in many aspects; strategic, organizational, economic, marketing, technical, social and systemic [27]. The aim of the system is an increase of internal and external client’s satisfaction connected with the reduced resource consumption [14]. It is worth observing and implementing various good solutions, even form the disciplines not closely related to medicine, to improve the condition of medical subjects and the quality of provided services. REFERENCES 1. Albright M., Carr C.: Największe błędy menedżerów. In Walshe K., Smith J., Healthcare management Wydawnictwo Amber 1997 2. Bank J.: Zarządzanie przez jakość. Gebethner i Ska, Warszawa 1997, s.76 3. Bushell S., Shelest B.: Discovering lean thinking at progressive health-care, „Journal for Quality and Participation, 2002, nr 25,2, s.20) 4. Dittmajer M.: Ubezpieczenie ochrony prawnej, Gazeta Lekarska 2/2010 s.37 5. Dziubiński K.: Miejsce jakości w opiece zdrowotnej – cz.I. Puls. Miesięcznik Okręgowej Izby Lekarskiej w Warszawie, 2006, 07/08. 6. Gates B.: Biznes szybki jak myśl. Prószyński i S-ka, Warszawa 1999, s.326 7. Golański L., Krysiak L.: „Pacjent przede wszystkim”. Gazeta Lekarska 2011,09, s.12-13) 8. Goleman D.: Przywództwo, które przynosi efekty. „Harvard Business Review Polska” 2004, nr 12 s.41 9. Gruca-Wójtowicz P.: Jakość pacjenta.http://www.jakosc.biz/ w opiece zdrowotnej z perspektywy 10. Hill D.: Physician strives to create lean, clean health care machine, “Physician Executive” 2001, nr 27, s.5 11. http://www.cmj.pl 12. Kautsch M. (red.): Warszawa 2010. Zarządzanie w opiece zdrowotnej. Nowe wyzwania. 13. Kuc B.R, Żemigała M.: Menedżer nowych czasów. Najlepsze metody i narzędzia zarządzania, Wydawnictwo Helion 2010. 14. Łańcucki J.: Podstawy kompleksowego zarządzania jakością. TQM, Akademia Ekonomiczna, Poznań 2006, s.23) 15. Maxwel J.C.: Tworzyć liderów czyli jak wprowadzać innych na drogę sukcesu. Wydawnictwo Medium, 1997 21 HEALTH AND WELLNESS 2/2013 Wellness and environment 16. Molden D.: Zarządzanie z mocą NLP. Neurolingwistyczne programowanieprzewaga nad konkurencją. Wydawnictwo Profesjonalnej Szkoły Biznesu, Kraków1998, s.85 17. Oakes S.: Musical Tempo and Waiting Perceptions. Psychology and Marketing, 2003, 20, s.685-705 18. Ornish D.: Miłość i przetrwanie: uzdrawiająca moc intymności w świetle nauki. Wydawnictwo Santorski &CO, 1999. 19. Pawlik-Sobecka L., et all: Total Management jako program zarządzania przez jakość w opiece zdrowotnej – szanse i bariery w kontekście przemian w ochronie zdrowia. Adv Clin Exp Med. 2007, 16,2,269-275, 20. Penc J.: Kierowanie kreatywne, Placet, Warszawa 2000, s. 71-72 21. Penc J.: Motywowanie w zarządzaniu. Wydawnictwo Profesjonalnej Szkoły Biznesu, Kraków 1998 22. Penc.J.: Strategiczny system zarządzania, Wydawnictwo Placet, Warszawa 2001,s.91] 23. Rudawska I.:S. Satysfakcja pacjenta czy postrzegana jakość usługi zdrowotnej? O sposobach oceny relacji pacjent- usługodawca. Zeszyty Naukowe Ochrony Zdrowia, Zdrowie Publiczne i Zarządzanie, 2005, 3(1), s.105 24. Stewart D.M.: Praktyka kierowania. Jak kierować sobą, innymi i firmą. Polskie Towarzystwo Ekonomiczne, Warszawa 1996. 25. Ustawa o prawach pacjenta i Rzecznika Praw Pacjenta Dz.U.2008 Nr 52 poz.47 26. Waitley D., Tucker R.B.: Gra o sukces. Jak zwyciężać w twórczej rywalizacji, Oficyna Logos, Warszawa 1996, s.145 27. Wasilewski L.: Do czego służy TQM, Problemy Jakości 3/1998, s.2) 28. Żemigała M.: Jakość w systemie zarządzania przedsiębiorstwem. Placet, 2009, s.56-59 ABSTRACT The interest in the quality in healthcare appeared in the 80s in the European countries. Presently, a development of international specialists creating a new quality of service in the healthcare is being observed. The manager’s competence test includes now the ability to implement strategies influencing a level of healt care and coherent competence in decisions related to financing, resources allocation, predicting the effects of decisions, and also expertise in investments, service planning and implementing new technologies. The management style is orientated to constant improvement of potential and structure in all aspects and spheres, providing sustainable development of the organization consistent with TQM philosophy. Implementation of the tested solutions, even from fields distant from medicine, can improve the quality of medical service. 22 Teresa Bilewicz-Wyrozumska, Dariusz Myrcik, Monika Bilewicz Quality in health care STRESZCZENIE W krajach europejskich zainteresowanie jakością w ochronie zdrowia pojawiło się w latach 80. Obecnie obserwujemy proces tworzenia międzynarodowej społeczności specjalistów kształtujących nową jakość usług w sektorze opieki zdrowotnej. Sprawdzianem sprawności menedżera staje się umiejętność wdrażania strategii wpływających na poziom opieki zdrowotnej oraz spójność kompetencji w podejmowaniu decyzji związanych z finansowaniem, alokacją zasobów, przewidywaniem skutków podjętych decyzji ale także umiejętnością inwestowania, projektowania usług i wdrażania nowych technologii. Sposób zarządzania zorientowany na ustawiczne doskonalenie potencjału i struktury we wszystkich aspektach i strefach, zapewniający trwały rozwój organizacji pozostaje spójny z filozofią TQM. Implementacja sprawdzonych rozwiązań, nawet w z odległych od medycyny dziedzin, może skutecznie poprawić jakość usług medycznych. Artykuł zawiera 37589 znaków ze spacjami 23