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Title of selective course Scandinavian Culture Abroad Lecturer Lone Funch Kofoed Where When Room 180 Hours Teaching language 15 x 2 English Who can join How do I sign up Any university student with an interest in Scandinavia At the Nordic Library; Ask Ivona Examination Credits Written essay 2 (+ 1 for exam) If I want to know more [email protected] (lecturer) Description of course The course is designed to activate student participation and discussion in class. In the course we will examine and discuss different types of cultural products which are exported from Scandinavia via the cultural institutes and/or the embassies. Scandinavian film, literature, music, theatre, painting, design are sent around the world to represent and promote Scandinavia in a positive way. What are the strategies behind this kind of public diplomacy? Does it work? What are the trademarks of Scandinavian identity and how are the Scandinavian values communicated through culture? 1 Semester plan Lesson 1 Introduction: What is culture? The three notions: humanistic, anthropological, market-orientated. How can culture and cultural products be utilized for regional growth, branding of cities, nations? Lesson 2 Cultural exchange, nation branding and public cultural diplomacy. Denmark, Sweden and Norway’s cultural exchange/cultural promotion strategies, language teaching, the cultural aspect as part of a larger marketing strategy. Recommendations and best practices for cultural diplomacy From Swedish Institute: “Promoting Sweden”, http://www.si.se/templates/CommonPage____473.aspx From Danish Art Council : “International Cultural Exchange”, http://www.kunststyrelsen.dk/d9000c/GSID/628849 Juliana Ivanova: ”Experience Bulgaria” IN: Sofia Echo, May 6th 2004 http://www.experiencebulgaria.org/ Branding, advertising and cultural promotion: “Culture as a metaphor for personality” Simon Anholt: “Nation Branding”, Journal of Brand Management’s special issue Lesson 3 The cultural institutes and other organisations working with promotion of culture. Choose a couple of cultural products, events on the institutes websites, and analyse them according to the national cultural exchange policies. List of links Lesson 4 The cultural festivals: Danish Wave 1999, New York / Superdanish 2004, Toronto / Sweden: Upgrade 2006, Russia The composition of the festivals, combination of tradition and history, popular/mainstream culture, children’s culture, nature, family. Lesson 5 Visit exhibition in Gallery of Foreign Art, Sofia: Scandinavian Design – Beyond the Myth Mirjam Gelfer-Jørgensen: Scandinavianism – a Cultural Brand 2 IN: Scandinavian Design – Beyond the Myth Lesson 6 Preparation for exam Compare and analyse Lindgren and Andersen: Fundamental themes and values behind the tales? Specific Scandinavian cultural values? Exporting nostalgia? The universalism of the two writers? (styles and themes, audience) “Famous Swedes: Astrid Lindgren” from: www.sweden.se H.C. Andersen “The Emperor’s New Clothes” Lesson 7 & 8 Swedish film: Lukas Moodysson: Lilja 4-ever Sweden educating on women’s trafficking; The Swedish Institute and The Swedish Foreign Ministry’s campaign based upon Mooysson’s film The Swedish cultural attaché Lisa Euren talks about the Lijla 4-ever projects Lesson 9 The cultural festivals: Danish Wave 1999, New York / Superdanish 2004, Toronto / Sweden: Upgrade 2006, Russia The composition of the festivals, combination of tradition and history, popular/mainstream culture, children’s culture, nature, family. Lesson 10 History of Danish film: Text: David Bordwell: A Strong Sense of Narrative Desire: A Decade of Danish Film IN: FILM #34, Feb. 2004 Morten Piil: The Heart-warming Spark IN: FILM #Dogme, April 2005 Lesson 11 & 12 Showing of Dogme 1 – The Celebration Showing of Lars vonTrier’s – Dancer in the Dark Lesson 13 &14 The Great Anniversaries: Andersen and Ibsen The festivals of literature are so much more than reading. How to get the attention of the world media. The aspects of charity, commercialism and everything in between. Appointing celebrity ambassadors, involving royalty. Educating children in 3rd world countries through corporation with international organizations. 3 http://www.hca2005.dk/ http://www.ibsenworldwide.info/ Henrik Ibsen TV-play: The Woman and the Sea 4