Basic Marketing, 16e - McGraw Hill Higher Education
Basic Marketing, 16e - McGraw Hill Higher Education

... McGraw-Hill/Irwin ...
Spokane’s Data Tools
Spokane’s Data Tools

... Implementation ...
Database Management System
Database Management System

... • Collection of data associated with a topic – Smallest unit of information is a field – Group of related fields is a record ...
1 What is ...? 2 Features of Modern Database and TP Systems 3
1 What is ...? 2 Features of Modern Database and TP Systems 3

... What is database? A collection of data items related to some enterprise stored on some storage media. (our interest: stored on computer); Database can either be centralized or distributed. Database Management System (DBMS) databases. ...
Document
Document

... ...
Needed: Marketing/Database Administrator
Needed: Marketing/Database Administrator

... ...

Functional Database Model

The functional database model is used to support analytics applications such as Financial Planning and Performance Management. The functional database model, or the functional model for short, is different from but complementary to, the relational model. The functional model is also distinct from other similarly named concepts, including the DAPLEX functional database model, and functional language databases.The functional model is part of the online analytical processing (OLAP) category since it comprises multidimensional hierarchical consolidation. But it goes beyond OLAP by requiring a spreadsheet-like cell orientation, where cells can be input or calculated as functions of other cells. Also as in spreadsheets, it supports interactive calculations where the values of all dependent cells are automatically up to date whenever the value of a cell is changed.