Love Jihad, also called Romeo Jihad, is an alleged activity under which young Muslim boys and men reportedly target young girls belonging to non-Muslim communities for conversion to Islam by feigning love. Arising in a background of national religious tension, the alleged activity is based on the power of emotional appeal in religious conversion. The controversial issue has garnered international attention.The concept first rose to national attention in India in 2009, with claims of widespread conversions in Kerala and Mangalore, but claims have subsequently spread throughout the nation and beyond, into Pakistan and the United Kingdom. With waves of publicity in 2009, 2010, 2011 and 2014, the allegations of Love Jihad in India have raised concerns in various Hindu, Sikh and Christian organizations, while Muslim organisations have denied the allegations. The concept has remained a source of political contention and social concern for many, although as of 2014 the idea of an organized Love Jihad was still widely regarded as a conspiracy theory by the Indian mainstream, according to Reuters. Official investigations in India launched in 2009, 2010, 2012 and 2014 have found no evidence of the activity. As of 2014, individual reports continue to spread.