Advertising
... Important terms: Television advertisement, TV commercial, commercial, advert, ad ...
... Important terms: Television advertisement, TV commercial, commercial, advert, ad ...
this Article - Scott Public Relations
... keystone placement is a positive story in a key publication or television show that can support the entire publicity campaign. (Note: most television news features, national and local, originate from stories in the print media. The television reporter looks for a visual approach or new angle to cove ...
... keystone placement is a positive story in a key publication or television show that can support the entire publicity campaign. (Note: most television news features, national and local, originate from stories in the print media. The television reporter looks for a visual approach or new angle to cove ...
dtc advertising that kicks badonkadonk
... surgical customers the ability to market to patients themselves with a unified campaign. How we did it. • We developed a fresh new consumer campaign with stopping power and versatility. ...
... surgical customers the ability to market to patients themselves with a unified campaign. How we did it. • We developed a fresh new consumer campaign with stopping power and versatility. ...
Creative Thinking - DTC Perspectives
... were told to go forth and create a TV spot that will gain traction for the brand. Create, they did. They arrived at a two-and-a-half-minute commercial that leveraged both the prevailing economic ...
... were told to go forth and create a TV spot that will gain traction for the brand. Create, they did. They arrived at a two-and-a-half-minute commercial that leveraged both the prevailing economic ...
Campaigns - Juliet Davis
... Campaign In a group, develop a campaign idea for a client of your choice and be prepared to present rough sketches and explain your ideas relative to your target audience(s). ...
... Campaign In a group, develop a campaign idea for a client of your choice and be prepared to present rough sketches and explain your ideas relative to your target audience(s). ...
to access the resource - History of Advertising Trust
... ‘Don’t say brown say Hovis’ and ‘As good today as its always been’ also enhanced the brand’s ability to be at the forefront of the consumer’s memory. Finally the extremely effective use of commercial television captured the nation’s love of nostalgia with award winning commercials including ‘Bike ri ...
... ‘Don’t say brown say Hovis’ and ‘As good today as its always been’ also enhanced the brand’s ability to be at the forefront of the consumer’s memory. Finally the extremely effective use of commercial television captured the nation’s love of nostalgia with award winning commercials including ‘Bike ri ...
Go On Lad
Go On Lad is a British television and cinema advertisement launched by Premier Foods in 2008 to promote its Hovis brand of bread. The 122-second piece was commissioned as part of a £15,000,000 brand relaunch designed to reverse Hovis' declining market share and profits. The commercial follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886 to the current day. The campaign was handled by advertising agency Miles Calcraft Briginshaw Duffy. Production of the commercial itself was contracted to London-based production company Rattling Stick, with post-production handled by The Mill. It was directed by Ringan Ledwidge. Go On Lad premiered on British television on 12 September 2008.The advertisement, and its associated campaign, proved a popular, critical, and financial success. Its launch was covered by several national newspapers within the United Kingdom, including The Independent, The Daily Mail, and The Daily Mirror, on television programming such as the Granada Reports and Loose Women, and by over 300 local and national radio stations. Sales of Hovis products jumped by over £12,000,000 in the weeks following the launch of Go On Lad, and over 1,000 unsolicited letters and e-mails were sent to Hovis praising the piece. The campaign received dozens of awards from the advertising and television industries, including Golds at the Creative Circle Awards, the Marketing Society Awards, and the British Television Advertising Awards. In 2009, the British public voted Go On Lad the best television commercial of the decade.