PlayStation Move (プレイステーションムーヴ, PureiSutēshon Mūvu) is a motion-sensing game controller platform by Sony Computer Entertainment (SCE), first released for the PlayStation 3 (PS3) video game console. Based around a handheld motion controller wand, PlayStation Move uses inertial sensors in the wand to detect its motion, and the wand's position is tracked using a PlayStation webcam (PlayStation Eye for the PlayStation 3, PlayStation Camera for the PlayStation 4). First revealed on 2 June 2009, PlayStation Move launched in mainland Europe and most Asian markets on 15 September 2010, in Australia on 16 September 2010, in North America and the UK on 17 September 2010 and in Japan on 21 October 2010. Hardware available at launch included the main PlayStation Move motion controller, a supplementary PlayStation Move navigation controller, and an optional PlayStation Move charging station. It competes with the Wii Remote Plus and Kinect motion controllers introduced with the Wii and Xbox 360 home consoles, respectively.Although PlayStation Move was introduced on the pre-existing PlayStation 3 console, Sony stated prior to release that it was treating Move's debut as its own major ""platform launch"", with an aggressive marketing campaign to support it. . The tagline for PlayStation Move from E3 2010 was ""This Changes Everything"", including partnerships with Coca-Cola, as part of the ""It Only Does Everything"" marketing campaign which debuted with the redesigned ""Slim"" PlayStation 3.In 2013, Sony unveiled the PlayStation 4, revealing that the console will support PlayStation Move, providing greater tracking precision via the PlayStation Camera, a depth-sensing stereo camera.