Seduction community

The seduction community, also known as the pick-up artist or PUA community, is a movement of men whose goal is seduction and sexual success with/access to women. Members of the community often call themselves pickup artists (PUA). The community exists through Internet newsletters and weblogs, marketing (e.g. banner ads, seminars, one-on-one coaching), forums and groups, as well as over a hundred local clubs, known as ""lairs"".The rise of ""seduction science"", ""game"", or ""studied charisma"", as it is often called, has been attributed to the ""chaotic"" modern dating scene reportedly as a result of the increased empowerment and equality of women in western society and changes to traditional gender roles combined with the influence of distinct biological imperatives in men and women. Commentators in the media have described ""game"" as sexist or misogynistic, while admitting that the techniques espoused do appear to improve men's success at attracting women. Academic research has also confirmed to some extent that ""game"" and attraction principles do have a factual basis in social, physiological and evolutionary psychology.