• Study Resource
  • Explore
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Deletion Upstream of the Human a Globin
Deletion Upstream of the Human a Globin

... a 56-year-old man who initially complained of anorexia and weight loss for which no cause was found. The presenting symptoms eventually resolved without treatment. A routine blood count showed a hypochromic microcytic anemia in the absence of iron deficiency. H b electrophoresis showed normal propor ...
Using Statistical Design and Analysis to Detect Differentially
Using Statistical Design and Analysis to Detect Differentially

... Weindruch, R. (2002). A mixture model approach for the analysis of microarray gene expression data, Computational Statistics and Data Analysis, 39, 1-20. • Model p-value distribution as a mixture of a Uniform(0,1) distribution (corresponding to true nulls) and a Beta(α,β) distribution (corresponding ...
acta 20 - Pontifical Academy of Sciences
acta 20 - Pontifical Academy of Sciences

... in which growth, development and everyday life occur, including, especially in humans, behaviors culturally transmitted, i.e. learnt during development. An otherwise very good book by Richard Dawkins, The Selfish Gene, forgot to mention the caveat that natural selection directly affects phenotypes, ...
Uniform-Beta Mixture Modeling of the p-value
Uniform-Beta Mixture Modeling of the p-value

... • The posterior probability of differential expression is the probability that a gene is differentially expressed given its p-value. • It can be estimated by replacing the unknown parameters π0, π1, α, and β in the previous expression by their maximum likelihood estimates. ...
New Issue of Epilepsy Currents highlights the utility
New Issue of Epilepsy Currents highlights the utility

... used a variety of tools to investigate this. A Commentary by Huong Ha, BS and John Huguenard, PhD explains that by inducing local calcium influx, Cav3.2 channels control glutamatergic neurotransmission, and inserting mutant CaV3.2 channels into cortex of rats induces spikes suggestive of absence epi ...
ppt - Chair of Computational Biology
ppt - Chair of Computational Biology

... 57 out of 155 unique proteins bind to ≤ 5 promoters in at least one condition. 17 did not significantly bind to any promoters under any condition tested. In contrast, several TFs have hundreds of promoter targets. These TFs include the general regulatory factors (GRFs), which play a global role in t ...
Introduction to Microarray Analysis (Section D1)
Introduction to Microarray Analysis (Section D1)

... Humans have somewhere around 30,000 genes. (The exact number is a subject for debate.) Regulation of these genes seems to be more important than number! ...
Ontologies
Ontologies

... biosynthesis pathway. Analysis of 3477 segregants using several PCR-based marker technologies, including cleaved amplified polymorphic sequence, derived-CAPS, and single nucleotide polymorphisms revealed 1 ORF in a 6-kb candidate interval. Normal-type rice cultivars have an identical sequence in thi ...
Honors Biology - Genetics Study Guide
Honors Biology - Genetics Study Guide

... Very Important Note: I have already tested your ability to complete and interpret Punnett squares with the quiz we recently took. This test is mostly conceptual. In other words, there will only be a few questions requiring the completion of Punnett squares. In order to have success on this test, you ...
幻灯片 1
幻灯片 1

... development, vascular remodeling promoters are critical for uterus function and fertility. VEGF as a major factor promotes endothelial cell growth and blood vessel development. • In addition, VEGF has been found playing major roles in non-endothelial cells. ...
Heredity - Githens Jaguars
Heredity - Githens Jaguars

... He grew up on his family’s farm and was able to learn a lot about flowers and fruit trees. After going to college, he joined a monastery. At the monastery, he worked in the garden where he studied how traits were passed form parent to offspring. ...
ch 11 notes
ch 11 notes

... Polygenic Traits: traits that result from the interaction of multiple gene pairs ...
Why have organelles retained genomes?
Why have organelles retained genomes?

... genes expected to be encoded in organelles. We have compared the number of protein-coding genes per functional category that are present in the genomes of organelles and their free-living relatives, a cyanobacterium and an aproteobacterium (Fig. 1). For both plastids and mitochondria, there are clea ...
Why Some People Prefer Pickle Juice: The
Why Some People Prefer Pickle Juice: The

... “If there are many genes that influence [chronic hypertension] by a common path- ...
TERMS AND CONDITIONS OF WEBSITE USE The Chenango
TERMS AND CONDITIONS OF WEBSITE USE The Chenango

... govern your use of our Site from time to time, and your use of our Site after such changes constitutes your agreement to follow the rules as changed. In addition to changes in the rules, Chenango County Agricultural Society may change, edit, delete or revise portions of our Site at any time without ...
Echinoderm conundrums: Hox genes, heterochrony, and an excess
Echinoderm conundrums: Hox genes, heterochrony, and an excess

... There are distinctive features of the echinoderm Hox cluster and of Hox expression that correlate with the loss of axial registry between embryonic ectoderm and mesoderm that would necessarily have accompanied the evolution of crinoid-type settlement and organ rotation. A case can be made that the m ...
Evolution of colour vision in primates
Evolution of colour vision in primates

... j. This is explained on the page and in the diagram on page 10. k. This is partly explained in the diagram on page 10. Female New World monkeys can be trichromats if they have different alleles on their two X chromosomes; if the have the same allele, they are, like all the males, colour blind. In ...
Respiration Worksheet
Respiration Worksheet

... of autosomal dominant disorder is dwarfism, in particular, a form called Achondroplasia. Individuals with dwarfism have a defect in bone growth of the long bones, the arms and legs. As a result, the average height for Achondroplasia dwarves is about 4’ tall. Dwarfism is caused by one dominant allele ...
disease? better for detecting genetic susceptibility to infectious
disease? better for detecting genetic susceptibility to infectious

... approaches. One analysis asks whether GWA studies ‘are a waste of time’ since even with thousands of samples the approach can be underpowered [12]. However, SNPbased GWA studies in humans have had considerable success in identifying regions that are important in disease development in such condition ...
Transcriptional profiling of wheat caryopsis development using
Transcriptional profiling of wheat caryopsis development using

... (14–24 DPA) maximum grain filling, and Phase V (25–38 DPA) desiccation. Phase II is also commonly known as Grain Growth stage, Phase III and Phase IV as the grain filling stage, and Phase V as dry-down stage—where each stage describes the relationship between cell development and storage product acc ...
7 Genetics - Life Sciences
7 Genetics - Life Sciences

... of traits from parent to offspring and the expression of these traits. From earliest times, people have realized that certain traits in both plants and animals are passed on from parents to offspring. Artificial selection was practiced by farmers both consciously and unconsciously in establishing ma ...


... Functional testing of a Vitamin D Response Element near the Human LCE2B Gene ...
VI. CHROMOSOMAL BASIS OF INHERITANCE, cont
VI. CHROMOSOMAL BASIS OF INHERITANCE, cont

... • The gene for amber body color in Drosophila is sex-linked recessive. The dominant allele produces wild type body color. The gene for black eyes is autosomal recessive; the wild type red eyes are dominant. If males with amber bodies, heterozygous for eye color are crossed with females heterozygous ...
Sequence of the Tribolium castaneum Homeotic Complex
Sequence of the Tribolium castaneum Homeotic Complex

... Pathology at Kansas State University. Files containing Escherichia coli DNA sequence were removed from the data set and BAC contigs were constructed using PHRED, PHRAP, and CONSED (Ewing et al. 1998; Gordon et al. 1998). The finished sequence averages greater than sixfold coverage. Gaps in the BAC i ...
Biology 30 - Alberta Education
Biology 30 - Alberta Education

... 1, and it releases the hormone after being stimulated by the nervous system 2, and it releases the hormone after being stimulated by the nervous system 1, and it releases the hormone after being stimulated by the endocrine system 2, and it releases the hormone after being stimulated by the endocrine ...
< 1 ... 152 153 154 155 156 157 158 159 160 ... 721 >

Biology and consumer behaviour

Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on a consumers biology is of growing interest and use to marketers.As human machines being made up of cells controlled by our brain to influence aspects of our behaviour, there must be some influence of biology on our consumer behaviour and how we purchase as well. The nature versus nurture debate is at the core of how much biology influences these buying decisions, because it argues the extent to which biological factors influence what we do, and how much is reflected through environmental factors. Neuromarketing is of interest to marketers in measuring the reaction of stimulus to marketing. Even though we know there is a reaction, the question of why we consume the way we do still lingers, but it is a step in the right direction. Biology helps to understand consumer behaviour as it influences consumption and aids in the measurement of it.Lawson and Wooliscroft (2004) drew the link between human nature and the marketing concept, not explicitly biology, where they considered the contrasting views of Hobbes and Rousseau on mankind. Hobbes believed man had a self-serving nature whereas Rousseau was more forgiving towards the nature of man, suggesting them to be noble and dignified. Hobbes saw the need for a governing intermediary to control this selfish nature which provided a basis for the exchange theory, and also links to Mcgregor’s Theory of X and Y, relevant to management literature. He also considered cooperation and competition, relevant to game theory as an explanation of man’s motives and can be used for understanding the exercising of power in marketing channels. Pinker outlines why the nature debate has been suppressed by the nurture debate in his book The Blank Slate.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report