• Study Resource
  • Explore
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Complexity in life, multicellular organisms and microRNAs
Complexity in life, multicellular organisms and microRNAs

... organism has mutated and evolved during evolution, not to a perfect being, but rather to a very efficient one in preserving life. Now, when the unicellular organisms joined to create a multicellular organism, they already had nearby perfected the efficiency of energy creation and consumption, and g ...
Genotypes-phenotype predictions in patients diagnosed with
Genotypes-phenotype predictions in patients diagnosed with

... related to Alzheimer disease and it is associated with an increased number of cerebral microbleeds(Charidimou and Werring, 2011). Currently, there is no drug treatment that provides cure for Alzheimer disease but early diagnosis may prolong patient’s life (Leifer, 2003). Clinical diagnosis is usuall ...
Trichromatic theory of color vision
Trichromatic theory of color vision

... keep away pesky insects! • People who cannot smell have a condition called Anosmia. • If your nose is at its best, you can tell the difference between 4000-10,000 smells! • As you get older, your sense of smell gets worse. • Children are more likely to have better senses of smell than their parents ...
Genetic Portrait of a Yeast
Genetic Portrait of a Yeast

... Large numbers of cells can easily be grown and assayed Mutations can be isolated in diploids, then analyzed in haploids Conditional mutants can be isolated Recombination frequencies are high, facilitating molecular manipulations Genome size is small and number of genes low, so analysis and manipulat ...
Expression profiling reveals off
Expression profiling reveals off

... mRNA levels were correlated with protein levels and the extent of mRNA silencing measured by TaqMan was equivalent to that measured by array profiling. An siRNA targeted to luciferase reproducibly regulated the expression of several genes despite the lack of a homologous target in the human genome. ...
Get
Get

... (Short Statured People of Eutopia). A spokesman from the Eutopian Health Ministry ridiculed the proposal, stating that “all babies are offered newborn screening for treatable genetic conditions such as PKU & cystic fibrosis free of charge. The GENEdreams service preys on the fears of parents & and i ...
2/25/02 Lecture Highlights: Inheritance
2/25/02 Lecture Highlights: Inheritance

... Mendel’s second experiment (dihybrid cross; 2 traits – pea color and pea shape) • F1 – all yellow, round (dominant traits) • F2 – not 3:1 ratio, but 9:3:3:1 ratio o He knew something other than segregation was going on…. • Principle of independent assortment o Each pair of alleles segregates indepen ...
The Nuclear Topography of ABL, BCR, PML, and
The Nuclear Topography of ABL, BCR, PML, and

... sequences located in heterologous chromosomes.5 Irrespective of the exact nature of the biological mechanisms responsible for the occurrence of chromosomal translocations in somatic cells, a widely accepted assumption is that the spatial proximity of the involved chromosomal regions is likely to be ...
Neuropsychopathology in 7 Patients with the 22q13 Deletion
Neuropsychopathology in 7 Patients with the 22q13 Deletion

... patients range from 5 to 51 years, and 3 patients were male, 4 female. All patients were examined at one or more occasions by an experienced clinical geneticist. Medical history was obtained from the parents, grand-parents, care-givers, and referring physicians. If parental DNA was available, array ...
Reading (Homework)
Reading (Homework)

... chromosomes, they have two alleles for any X-linked trait. Therefore, they must inherit two copies of the recessive allele to express the recessive trait. This explains why X-linked recessive traits are less common in females than males. An example of a recessive X-linked trait is redgreen color bl ...
$doc.title

... of 74.6% (Figure 6). While the experimentally derived standard curve for PRP4 resulted in 15% less efficiency than the ideal amplification efficiency (90-110%), the strong linear regression indicates very low variability between replicates and an overall decent assay. Another candidate gene, encodi ...
Bio 102 Practice Problems Mendelian Genetics: Beyond Pea Plants
Bio 102 Practice Problems Mendelian Genetics: Beyond Pea Plants

... of digestive enzymes. These different symptoms (phenotypes) could result from defects in two individual genes, or they could be different effects of a defect in one gene. It is difficult to get enough offspring from humans of known genotypes to study a problem such as this genetically, but mice also ...
Finding the wheat homologues of genes from model organisms
Finding the wheat homologues of genes from model organisms

... be associated with the gene tree. Note that the list presented in the orthologue view is extracted from the gene tree data. Follow the steps below to find to use the orthologue feature of Ensembl. 1. Click on the “Orthologue” link under the Plant Compara tool of the gene-based display. This will pre ...
Problems in Mendelian Genetics
Problems in Mendelian Genetics

... which causes normal the production of the pigment controlled by the gene, and a recessive one which is defective, and causes none of that pigment to be produced. Thus, a normal eye-color fruit fly must have at least one dominant allele for each of these genes. If a fly is homozygous for the defectiv ...
Discovery of regulatory mechanisms from gene expression variation
Discovery of regulatory mechanisms from gene expression variation

... assays). Additionally, gene expression of the samples is measured and genes significantly differentially expressed in parental strains are selected. The expression levels of these genes comprise the list of expression traits. Given above data, putative eQTL are obtained by associating the genotype o ...
Problems in Mendelian Genetics
Problems in Mendelian Genetics

... which causes normal the production of the pigment controlled by the gene, and a recessive one which is defective, and causes none of that pigment to be produced. Thus, a normal eye-color fruit fly must have at least one dominant allele for each of these genes. If a fly is homozygous for the defectiv ...
PDF - Oxford Academic - Oxford University Press
PDF - Oxford Academic - Oxford University Press

... and 5 copies, suggesting an optimal length for the regulatory region. Deckert et al. (1999) replicated these results but found that allele 5 also had high transcriptional activity. We wanted to examine whether different alleles at this polymorphic repeat alter susceptibility to bipolar affective dis ...
Genetics: A Monk a Pea and a Fly
Genetics: A Monk a Pea and a Fly

... the dominant trait Recessive alleles : Lower case script of the first letter of the dominant trait Homozygote : Two of the same allele Heterozygote : Two different alleles • Phenotype : Actual visible trait ...
Problems in Mendelian Genetics
Problems in Mendelian Genetics

... which causes normal the production of the pigment controlled by the gene, and a recessive one which is defective, and causes none of that pigment to be produced. Thus, a normal eye-color fruit fly must have at least one dominant allele for each of these genes. If a fly is homozygous for the defectiv ...
Chap 2 - Genetics
Chap 2 - Genetics

... Mutations are the ultimate source of all genetic variation. Phenotype – The phenotype is the external expression of the genes, and the result of a gene's interaction with the environment. The expression of the phenotype includes mechanisms of development. Because the stage of development depends on ...
Limitations of Pseudogenes in Identifying Gene Losses
Limitations of Pseudogenes in Identifying Gene Losses

... the v5.3 genome assembly and annotation to determine if any of these potential gene losses are simply due to gaps in the v4.3 assembly. The 114 query sequences were searched against the v5.3 D. melanogaster genome using BLASTn with the same criteria as before. Interestingly, 23 query genes hit very ...
Evidence for massive gene exchange between archaeal and
Evidence for massive gene exchange between archaeal and

... Aquifex genome contains 36 clusters of two or more adjacent ‘archaeal’ genes (Fig. 1); the mean length of a cluster is significantly greater (p <1023) than expected on the basis of a random distribution in the genome (as calculated using a geometric distribution approximation and confirmed by comput ...
The best-studied nuclear compartments are the
The best-studied nuclear compartments are the

... associated with CBs, and that their association was dependent on the transcription activity of those genes. Furthermore, when U2 expression levels were increased by increasing the U2 copy number, their association with CBs was also elevated. This indicates that targeting of CBs to this chromosomal s ...
Abstract Background Preliminary Data Hypothesis
Abstract Background Preliminary Data Hypothesis

... and end (P21) of synaptogenesis, electron microscopy (EM) will be performed to assess the size, accumulation and docking of vesicles in the active zone of excitatory neurons in the CA3 region. I expect to see a rescue of size, accumulation and docking of vesicles in the active zone of excitatory syn ...
Genetics then and now: breeding the best and
Genetics then and now: breeding the best and

... metabolic errors result from homozygosity for mutant genes at various loci leading to a high concentration of defective genes in the conceptus (13, 106, 107). Carriers of these genes are generally undetected until several generations of inbreeding have occurred. With each generation, the potential f ...
< 1 ... 131 132 133 134 135 136 137 138 139 ... 721 >

Biology and consumer behaviour

Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on a consumers biology is of growing interest and use to marketers.As human machines being made up of cells controlled by our brain to influence aspects of our behaviour, there must be some influence of biology on our consumer behaviour and how we purchase as well. The nature versus nurture debate is at the core of how much biology influences these buying decisions, because it argues the extent to which biological factors influence what we do, and how much is reflected through environmental factors. Neuromarketing is of interest to marketers in measuring the reaction of stimulus to marketing. Even though we know there is a reaction, the question of why we consume the way we do still lingers, but it is a step in the right direction. Biology helps to understand consumer behaviour as it influences consumption and aids in the measurement of it.Lawson and Wooliscroft (2004) drew the link between human nature and the marketing concept, not explicitly biology, where they considered the contrasting views of Hobbes and Rousseau on mankind. Hobbes believed man had a self-serving nature whereas Rousseau was more forgiving towards the nature of man, suggesting them to be noble and dignified. Hobbes saw the need for a governing intermediary to control this selfish nature which provided a basis for the exchange theory, and also links to Mcgregor’s Theory of X and Y, relevant to management literature. He also considered cooperation and competition, relevant to game theory as an explanation of man’s motives and can be used for understanding the exercising of power in marketing channels. Pinker outlines why the nature debate has been suppressed by the nurture debate in his book The Blank Slate.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report