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Activating, seeking and creating common ground: A socio
Activating, seeking and creating common ground: A socio

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Coordinated management of meaning

In social sciences, coordinated management of meaning (CMM) ""theorizes communication as a process that allows us to create and manage social reality"".People have unique interpretations of the world around them - they have different ""meanings"" of what they encounter. These meanings/interpretations are dependent on myriad factors including history, personality, affiliations etc. Through communication, an underlying process takes place in which communities negotiate a common or conflicted interpretation of the world around them thereby creating a social reality in which the community lives. CMM advocates that these meanings can be managed in a productive way so as to improve the general state of the community by coordinating and managing the meaning-making process.Much of the development of the theory consists of heuristic models and concepts that enable the user to perceive and describe the ongoing processes of communication.CMM heavily relies on three basic processes: coherence, coordination, and mystery. Separately and sometimes in combination, these processes help to clarify and explain how social realities are created through conversation.
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