1 Marketing – the often overlooked ingredient necessary for a
... However, in my experience, marketing effectiveness in most schools is patchy, to say the most. Few schools develop marketing plans. Most are reactive and adopt an ad hoc approach. Most schools still mistake marketing as promotion – equating it with and advertisement in the paper or a letter box drop ...
... However, in my experience, marketing effectiveness in most schools is patchy, to say the most. Few schools develop marketing plans. Most are reactive and adopt an ad hoc approach. Most schools still mistake marketing as promotion – equating it with and advertisement in the paper or a letter box drop ...
Using Marketing Research and Positioning Techniques to Create
... the concept of magnet schools. According to Rossell (2003), a magnet school is one that offers some type of special program or theme. She sites examples that include math/science, Montessori, creative and performing arts, and sometimes, reduced class size. Arcia notes that initially, the primary goa ...
... the concept of magnet schools. According to Rossell (2003), a magnet school is one that offers some type of special program or theme. She sites examples that include math/science, Montessori, creative and performing arts, and sometimes, reduced class size. Arcia notes that initially, the primary goa ...
charter school marketing without notes
... kindergarten student that doesn’t reenroll for first grade? It’s easy to do. Just multiply the average state aid for one child by 12 years (for a K-12 school). For example, if your average state per pupil allotment from the state is $7,000, failing to reenroll a single student could cost the school ...
... kindergarten student that doesn’t reenroll for first grade? It’s easy to do. Just multiply the average state aid for one child by 12 years (for a K-12 school). For example, if your average state per pupil allotment from the state is $7,000, failing to reenroll a single student could cost the school ...
managing value: the marketing perspective on affordability
... magnet and charter schools being chief among them. In the private school arena, the nature of competition varies depending on the area. In some metropolitan areas, the Catholic diocese has closed schools, reducing the number of students attending parochial schools. In contrast, the Tucson, Arizona, ...
... magnet and charter schools being chief among them. In the private school arena, the nature of competition varies depending on the area. In some metropolitan areas, the Catholic diocese has closed schools, reducing the number of students attending parochial schools. In contrast, the Tucson, Arizona, ...
Encouraging Diverse Suppliers
... information families need to make wise decisions. Largely ignored is the demand for anything that is less than a complete school. So the need for textbooks, data analysis capability, or cost-effective educational strategies rarely enters the choice discussion. Four related factors deserve mention on ...
... information families need to make wise decisions. Largely ignored is the demand for anything that is less than a complete school. So the need for textbooks, data analysis capability, or cost-effective educational strategies rarely enters the choice discussion. Four related factors deserve mention on ...
Back to Basics: Five Essential School Marketing Tools
... cyberspace. Whether shopping for schools, travel, electronics, or movies, parents and other consumers often turn to the Internet first for guidance and opinions. To that end, schools simply cannot afford to greet first-time visitors with a website that is poorly designed, outdated, or difficult to n ...
... cyberspace. Whether shopping for schools, travel, electronics, or movies, parents and other consumers often turn to the Internet first for guidance and opinions. To that end, schools simply cannot afford to greet first-time visitors with a website that is poorly designed, outdated, or difficult to n ...