Marketing Alliances, Firm Networks, and Firm Value Creation
... On the positive side, highly efficient networks increase firm exposure to novel information from allying with firms from different industries (Baum, Calabrese, and Silverman 2000; Beckman and Haunschild 2002; Powell, Koput, and Smith-Doerr 1996; Schilling and Phelps 2007; Uzzi 1996, 1997). In turn, ...
... On the positive side, highly efficient networks increase firm exposure to novel information from allying with firms from different industries (Baum, Calabrese, and Silverman 2000; Beckman and Haunschild 2002; Powell, Koput, and Smith-Doerr 1996; Schilling and Phelps 2007; Uzzi 1996, 1997). In turn, ...
Marketing Strategy Chapter 7
... motivation and willingness to provide requested or unrequested referrals ...
... motivation and willingness to provide requested or unrequested referrals ...
Corporate Property Strategy is Integral to Corporate Business Strategy
... Among the significant research on corporate property being used to further strategic business goals was Weimer’s (1962) chronicling of how corporate real estate decisions differ from most other business decisions, the findings of Zeckhauser and Silverman (1983) that corporate property represented be ...
... Among the significant research on corporate property being used to further strategic business goals was Weimer’s (1962) chronicling of how corporate real estate decisions differ from most other business decisions, the findings of Zeckhauser and Silverman (1983) that corporate property represented be ...
THE VALUE CHAIN ANALYSIS IN TELKOM ... Otieno Antony Odhiambo By
... improve operations and subsequently translate in either financial gains or strategic advantages. Opportunities for realizing either of the two types of benefits can be identified through an examination of a business’ value chain. ...
... improve operations and subsequently translate in either financial gains or strategic advantages. Opportunities for realizing either of the two types of benefits can be identified through an examination of a business’ value chain. ...
Predatory Pricing in Standards Wars
... Such behavior falls under § 1 and § 2 of the Sherman Act, which forbid some forms of monopolization and attempted monopolization. Many prominent commentators have argued that predatory pricing is irrational and therefore should not receive much antitrust attention. While the first-order direct effec ...
... Such behavior falls under § 1 and § 2 of the Sherman Act, which forbid some forms of monopolization and attempted monopolization. Many prominent commentators have argued that predatory pricing is irrational and therefore should not receive much antitrust attention. While the first-order direct effec ...
Turn Your Big Marketing Idea Into a Competitive Advantage
... My goal is to help provide the framework where your ideas can grow and prosper. I want you to learn and understand how ideas work and how to apply them in a good marketing structure so you can have the best opportunity for success. ...
... My goal is to help provide the framework where your ideas can grow and prosper. I want you to learn and understand how ideas work and how to apply them in a good marketing structure so you can have the best opportunity for success. ...
Export performance as an antecedent of export
... marketing strategies used by firms across various exporting markets. However, a much richer understanding of the phenomenon may be obtained by considering the extent to which domestic marketing strategies may be transferred to a particular foreign market (Cavusgil and Kirpalani, 1993; Cavusgil and Z ...
... marketing strategies used by firms across various exporting markets. However, a much richer understanding of the phenomenon may be obtained by considering the extent to which domestic marketing strategies may be transferred to a particular foreign market (Cavusgil and Kirpalani, 1993; Cavusgil and Z ...
PDF
... inputs and marketing products typifies this structure. A competitive environment that is, in fact, subject to negative impacts from all of Porter’s Five Forces (Porter, 1980). That is, the individual firm has very little power in bargaining with customers or suppliers, generally can not prevent new ...
... inputs and marketing products typifies this structure. A competitive environment that is, in fact, subject to negative impacts from all of Porter’s Five Forces (Porter, 1980). That is, the individual firm has very little power in bargaining with customers or suppliers, generally can not prevent new ...
Strategies for Competitive Advantage in Value Added Tea Marketing
... Those firms and industries failing to address the competitive forces by developing their strategies will lose out to competitors. They will lose high margin business to firms who have focused efficiently on high margin target markets with highly differentiated products. Product innovation strategies ...
... Those firms and industries failing to address the competitive forces by developing their strategies will lose out to competitors. They will lose high margin business to firms who have focused efficiently on high margin target markets with highly differentiated products. Product innovation strategies ...
Microeconomic adjustment in Hungary
... in an effort to reign in costs and to serve their customers. Firms which fail to do so are forced by competition either to change their ways or to exit the market. Under socialist central planning by contrast, individual enterprises are largely insulated from competition. Costs are of no particular ...
... in an effort to reign in costs and to serve their customers. Firms which fail to do so are forced by competition either to change their ways or to exit the market. Under socialist central planning by contrast, individual enterprises are largely insulated from competition. Costs are of no particular ...
is store flyers competitive advertising harmful for manufacturers and
... and ease information retrieval. Consequently, brand recall and recognition should be higher for familiar than for unfamiliar brands. This discussion leads to the following hypothesis: H2: Brand familiarity reduces the negative effect of exposure to competitive advertising within store flyers on mem ...
... and ease information retrieval. Consequently, brand recall and recognition should be higher for familiar than for unfamiliar brands. This discussion leads to the following hypothesis: H2: Brand familiarity reduces the negative effect of exposure to competitive advertising within store flyers on mem ...
strategic alliances and corporate social capital
... hybrid system (Buchko 1994). This structuration duality stems, first, from the rules and resources constituting the member firms’ properties; and second, from the strategic and responsive behavior of partner organizations. The partners’ initial interfirm relations eventually become organized as dis ...
... hybrid system (Buchko 1994). This structuration duality stems, first, from the rules and resources constituting the member firms’ properties; and second, from the strategic and responsive behavior of partner organizations. The partners’ initial interfirm relations eventually become organized as dis ...
Marketing - Texas Tech University
... Market penetration strategy: Employs the existing marketing mix and focuses the firm’s efforts on existing customers. Market segmentation: The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products or services g ...
... Market penetration strategy: Employs the existing marketing mix and focuses the firm’s efforts on existing customers. Market segmentation: The process of dividing the market into groups of customers with different needs, wants, or characteristics—who therefore might appreciate products or services g ...
The explanatory foundations of relationship marketing theory
... with large numbers of suppliers toward long-term, relational exchanges with a smaller number of partners. Why is relationship marketing so prominent now? We argue that the rise of strategic network competition has given a tremendous boost to the rise of relationship marketing. That is, the rise of s ...
... with large numbers of suppliers toward long-term, relational exchanges with a smaller number of partners. Why is relationship marketing so prominent now? We argue that the rise of strategic network competition has given a tremendous boost to the rise of relationship marketing. That is, the rise of s ...
Measurement of return on marketing investment: A conceptual
... Finally, implicit in the extant literature has been a demand for relative metrics, i.e., those that consider the actions of competitors as well as the focal firm. Game theory states that value is co-determined by the actions of the firm and its rivals (Brandenburger & Nalebuff, 1995). In addition, a ...
... Finally, implicit in the extant literature has been a demand for relative metrics, i.e., those that consider the actions of competitors as well as the focal firm. Game theory states that value is co-determined by the actions of the firm and its rivals (Brandenburger & Nalebuff, 1995). In addition, a ...
THE CONTRIBUTION OF SUSTAINABLE MARKETING TO
... environmental and social demands and eventually turns them into competitive advantages by delivering customers value and satisfaction” (Belz and Karstens, 2010, p. 3). In the vision of three bottom lines sustainability, sustainable marketing may be defined as building and maintaining sustainable and ...
... environmental and social demands and eventually turns them into competitive advantages by delivering customers value and satisfaction” (Belz and Karstens, 2010, p. 3). In the vision of three bottom lines sustainability, sustainable marketing may be defined as building and maintaining sustainable and ...
classification and terminology of non
... purchased goodwill and goodwill was not recognised in any other context. It is proposed to recognise, first , that this difference may actually include assets such as mastheads, logos , customer lists and so on which are described collectively as " marketing assets. Further it is noted that exceptio ...
... purchased goodwill and goodwill was not recognised in any other context. It is proposed to recognise, first , that this difference may actually include assets such as mastheads, logos , customer lists and so on which are described collectively as " marketing assets. Further it is noted that exceptio ...
Evolving to a New Dominant Logic for Marketing
... Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded value, and transactions. Over the past ...
... Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually are manufactured output. The dominant logic focused on tangible resources, embedded value, and transactions. Over the past ...
- TestbankU
... a. A market opportunity exists when the right combination of circumstances and timing permits an organization to take action to reach a particular target market. b. Strategic windows are temporary periods during which there is an optimum fit between the key requirements of a market and the particula ...
... a. A market opportunity exists when the right combination of circumstances and timing permits an organization to take action to reach a particular target market. b. Strategic windows are temporary periods during which there is an optimum fit between the key requirements of a market and the particula ...
No problem – it`s a URL
... Is the ‘name’ portion of the identifier opaque, or can it carry ‘semantics’? Determined by the registrant Do humans need to read and transcribe them? Probably Do identifiers need to be matched to the characteristics of the assets they identify? Determined by the registrant ...
... Is the ‘name’ portion of the identifier opaque, or can it carry ‘semantics’? Determined by the registrant Do humans need to read and transcribe them? Probably Do identifiers need to be matched to the characteristics of the assets they identify? Determined by the registrant ...
The Economic Role of the Entrepreneur
... theory of the entrepreneur. An individual engages in entrepreneurial activities before the firm is established and then becomes an owner after the firm is established. I refer to the change is the individual’s role from entrepreneur to owner as the foundational shift. Before the foundational shift o ...
... theory of the entrepreneur. An individual engages in entrepreneurial activities before the firm is established and then becomes an owner after the firm is established. I refer to the change is the individual’s role from entrepreneur to owner as the foundational shift. Before the foundational shift o ...
Compatibility and Bundling of Complementary Goods in a Duopoly
... consumers who will buy both components from the firm; cutting the price of one component increases equally the demand for both components in the system (i.e. the firm fully "internalizes" the complementarity link between the two components). In a compatible world a decrease in the price of firm A's ...
... consumers who will buy both components from the firm; cutting the price of one component increases equally the demand for both components in the system (i.e. the firm fully "internalizes" the complementarity link between the two components). In a compatible world a decrease in the price of firm A's ...
case 2.2: NETFLIX USES TECHNOLOGY TO CHANGE
... The Strategic Planning Process A. With competition increasing, firms must spend more time planning—determining how to use resources and capabilities to achieve objectives and satisfy customers. B. The process of strategic planning helps a firm establish an organizational mission and formulate goals; ...
... The Strategic Planning Process A. With competition increasing, firms must spend more time planning—determining how to use resources and capabilities to achieve objectives and satisfy customers. B. The process of strategic planning helps a firm establish an organizational mission and formulate goals; ...
From Purpose to Strategy
... stakeholders because they are not infinitely greedy. They have specific requirementsconstraints that are often fairly easy for companies to live with. In addition, their requirements are demanding but achievable. Consequently, it is not customary for companies to include actions such as paying taxes ...
... stakeholders because they are not infinitely greedy. They have specific requirementsconstraints that are often fairly easy for companies to live with. In addition, their requirements are demanding but achievable. Consequently, it is not customary for companies to include actions such as paying taxes ...
A Study of Effects of Specialized Marketing Capabilities on
... marketing unit outcomes. Our model not only provides empirical support for the proposed linkages but also explains substantial variance in performance marketing unit. Thus, our study provides compelling evidence that the marketing capabilities is an important component of firms competitiveness. Thir ...
... marketing unit outcomes. Our model not only provides empirical support for the proposed linkages but also explains substantial variance in performance marketing unit. Thus, our study provides compelling evidence that the marketing capabilities is an important component of firms competitiveness. Thir ...