Integrated Marketing Communications 8e.
... marcom effort is unsuitable for two reasons: • A host of factors (e.g., advertising, sales promotions, and other elements of the marcom program) can affect sales. • Marcom’s effect on sales is typically delayed, or lagged. ...
... marcom effort is unsuitable for two reasons: • A host of factors (e.g., advertising, sales promotions, and other elements of the marcom program) can affect sales. • Marcom’s effect on sales is typically delayed, or lagged. ...
M02_MADURA_4e_IM_C02
... Corporations tend to experience weaker performance in a weak economy because consumer demand for products is low, and their sales are lower. 24. Using credit cards can create the illusion of zero cost and ultimately result in higher levels of spending. ...
... Corporations tend to experience weaker performance in a weak economy because consumer demand for products is low, and their sales are lower. 24. Using credit cards can create the illusion of zero cost and ultimately result in higher levels of spending. ...
