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Creative Strategy: Planning and Development
Creative Strategy: Planning and Development

... Take the information, work it over, wrestle with it in your mind ...
Pre-packaged chunks of knowledge
Pre-packaged chunks of knowledge

... real projects. Networking with a research institute would give pupils chances to get involved in real projects and, thus, would contribute to stimulating their inquisitiveness and thirst for new knowledge, while at the same time improving their confidence in learning and dealing positively with inno ...
Segmentation, Targeting & Positioning
Segmentation, Targeting & Positioning

... The Creative Process 4. The Warrior: carries the concept into action. This means getting the idea approved, produced and placed in the media. Part of the Warrior’s strategy may be to help account managers present the campaign. Five key components to SELL idea: ...
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Creativity

Creativity is a phenomenon whereby something new and somehow valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition or a joke) or an original physical object (such as an invention, a literary work or a painting).Scholarly interest in creativity involves many definitions and concepts pertaining to a number of disciplines: psychology, cognitive science, education, philosophy (particularly philosophy of science), technology, theology, sociology, linguistics, business studies, songwriting, and economics, covering the relations between creativity and general intelligence, mental and neurological processes, personality type and creative ability, creativity and mental health; the potential for fostering creativity through education and training, especially as augmented by technology; and the application of creative resources to improve the effectiveness of teaching and learning.
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