10+ Reasons to use BUS advertising
... Bus delivers messages into the heart of the community and gets people talking 87% of the UK believe that buses play an important part of the local community An ad for a national brand indicates its availability locally ...
... Bus delivers messages into the heart of the community and gets people talking 87% of the UK believe that buses play an important part of the local community An ad for a national brand indicates its availability locally ...
Slide 1
... appealing as it allows us to target specific areas with messages reflecting offers at local airports, ensuring our campaigns are highly targeted and relevant”. James Lee - Marketing Manager UK, easyJet ...
... appealing as it allows us to target specific areas with messages reflecting offers at local airports, ensuring our campaigns are highly targeted and relevant”. James Lee - Marketing Manager UK, easyJet ...
Campaign Advertising
... about the opponents in a variety of unflattering ways. GLITTERING GENERALITIES – Name calling in reverse While name calling seeks to make up form a judgment to reject or condemn without examining the evidence, the Glittering Generality device seeks to make us approve and accept without examining the ...
... about the opponents in a variety of unflattering ways. GLITTERING GENERALITIES – Name calling in reverse While name calling seeks to make up form a judgment to reject or condemn without examining the evidence, the Glittering Generality device seeks to make us approve and accept without examining the ...
Ad terms
... Continuity is the exposure pattern or schedule used in the ad campaign. The three types of patterns used are: 1. Continuous – a continuous campaign buys media time in a steady stream throughout the year. 2. Pulsating – a firm advertises some throughout the whole year, but will increase advertising i ...
... Continuity is the exposure pattern or schedule used in the ad campaign. The three types of patterns used are: 1. Continuous – a continuous campaign buys media time in a steady stream throughout the year. 2. Pulsating – a firm advertises some throughout the whole year, but will increase advertising i ...
ADVERTISING Trust Me, I`m an advert - Milligans
... One of the most basic human urges and one of the most effective persuasive tools. We see images of sexy men and women all around us, our psyches are saturated with them. ...
... One of the most basic human urges and one of the most effective persuasive tools. We see images of sexy men and women all around us, our psyches are saturated with them. ...
dtc advertising that kicks badonkadonk
... surgical customers the ability to market to patients themselves with a unified campaign. How we did it. • We developed a fresh new consumer campaign with stopping power and versatility. ...
... surgical customers the ability to market to patients themselves with a unified campaign. How we did it. • We developed a fresh new consumer campaign with stopping power and versatility. ...
Campaigns - Juliet Davis
... Campaign In a group, develop a campaign idea for a client of your choice and be prepared to present rough sketches and explain your ideas relative to your target audience(s). ...
... Campaign In a group, develop a campaign idea for a client of your choice and be prepared to present rough sketches and explain your ideas relative to your target audience(s). ...
Atheist Bus Campaign
The Atheist Bus Campaign aims to place ""peaceful and upbeat"" messages about atheism on transport media in Britain, in response to evangelical Christian advertising.It was created by comedy writer Ariane Sherine and launched on October 21, 2008, with official support from the British Humanist Association and Richard Dawkins. The campaign's original goal was to raise £5,500 to run 30 buses across London for four weeks early in 2009 with the slogan: ""There's probably no god. Now stop worrying and enjoy your life.""Richard Dawkins, author of The God Delusion, agreed to match all donations up to a maximum of £5,500, providing a total of £11,000 if the full amount were to be raised. The campaign reached that target by 10:06AM on 21 October and had raised £100,000 by the evening of 24 October. The campaign closed on 11 April 2009, having raised a total of £153,523.51.The first buses started running on 6 January 2009 – 800 are running around the whole of the UK and it is also planned to place 1,000 adverts on the London Underground featuring quotations from famous atheists. Subsequently, two large LCD screens were placed on Oxford Street, central London.