Journal of Advertising Research
... messages when they received the message from close interpersonal sources than when they received the messages from commercial sources. In the present study, we investigated this effect in the context of viral advertising on SNS, investigating whether SNS members are more likely to forward a message ...
... messages when they received the message from close interpersonal sources than when they received the messages from commercial sources. In the present study, we investigated this effect in the context of viral advertising on SNS, investigating whether SNS members are more likely to forward a message ...
subliminal manipulation in the advertising
... and purchasing and consumption behavior. Anyone has the potential to influence all ten behaviors, but advertisers of course are concerned with purchasing and consumption behaviors. Advertisers can use this knowledge to break down any consumer barriers. Subliminals are inherently deceptive because th ...
... and purchasing and consumption behavior. Anyone has the potential to influence all ten behaviors, but advertisers of course are concerned with purchasing and consumption behaviors. Advertisers can use this knowledge to break down any consumer barriers. Subliminals are inherently deceptive because th ...
Multiple Choice Questions
... safety is FALSE? A) Ensuring that advertisements portray only safe uses of products is sometimes difficult, and it is a controversial area. B) Even ads clearly not targeting children can have potentially harmful consequences. C) In many instances, children and teenagers are exposed to advertising di ...
... safety is FALSE? A) Ensuring that advertisements portray only safe uses of products is sometimes difficult, and it is a controversial area. B) Even ads clearly not targeting children can have potentially harmful consequences. C) In many instances, children and teenagers are exposed to advertising di ...
HILDERBRAND-THESIS-2016 - The University of Texas at Austin
... had, thus shaping the future for many methods still used today (O’Barr, 2010). In the 1860s and 1870s, the first example of modern advertising agents came into the scene. Their initial job was to physically take ads from the shops of busy tradesmen directly to the newspaper offices. These agents als ...
... had, thus shaping the future for many methods still used today (O’Barr, 2010). In the 1860s and 1870s, the first example of modern advertising agents came into the scene. Their initial job was to physically take ads from the shops of busy tradesmen directly to the newspaper offices. These agents als ...
Advertising and Social Identity
... describe characteristics of their goods or to use the mark to describe the mark holder’s product.8 The First Amendment helps safeguard other downstream uses of marks, such as parody, that are explicitly intended to subvert established meanings.9 False advertising regulation stops trademark holders f ...
... describe characteristics of their goods or to use the mark to describe the mark holder’s product.8 The First Amendment helps safeguard other downstream uses of marks, such as parody, that are explicitly intended to subvert established meanings.9 False advertising regulation stops trademark holders f ...
The Effects of Animation in TV Commercials
... evidence to propose the role of animation and its change in the previous decade. This study concludes that to present high association products to adult audiences, animated characters are being used (Callcott et al., 1994). Addition of sound and motion in TV commercials not only affect the execution ...
... evidence to propose the role of animation and its change in the previous decade. This study concludes that to present high association products to adult audiences, animated characters are being used (Callcott et al., 1994). Addition of sound and motion in TV commercials not only affect the execution ...
The Eyes Have It, or Do They?
... more years of college. The average age of respondents was 29.84 years of age (SD = 10.02) and most had brown eyes (84.7 percent) while 4.2 percent of the respondents claimed to have blue eyes, 4.2 percent had hazel eyes and 2.7 percent to had green eyes. The remaining 4.2 percent of respondents indi ...
... more years of college. The average age of respondents was 29.84 years of age (SD = 10.02) and most had brown eyes (84.7 percent) while 4.2 percent of the respondents claimed to have blue eyes, 4.2 percent had hazel eyes and 2.7 percent to had green eyes. The remaining 4.2 percent of respondents indi ...
The multidimensional nature and brand impact of user
... empirical study, but they did represent the first small foray by advertising scholars into these uncharted waters. While the cultural context discussed above provided the intellectual impetus for this study, we also saw very real practical implications for marketers. Specifically, the critical, disp ...
... empirical study, but they did represent the first small foray by advertising scholars into these uncharted waters. While the cultural context discussed above provided the intellectual impetus for this study, we also saw very real practical implications for marketers. Specifically, the critical, disp ...
Breaking Harmful Social Norms: the Effects of Norm
... family responsibility and procreation towards personal responsibility and pleasure. This societal transformation also brings changes in the perceptions of gender-roles. (Manago et al., 2014) Social comparison plays a significant role in the society regarding the formation of gender differences. Cert ...
... family responsibility and procreation towards personal responsibility and pleasure. This societal transformation also brings changes in the perceptions of gender-roles. (Manago et al., 2014) Social comparison plays a significant role in the society regarding the formation of gender differences. Cert ...
What Is Propaganda
... information presented by the card stacking approach is true, it is dangerous because it omits important information. The best way to deal with card stacking is to get more information. ...
... information presented by the card stacking approach is true, it is dangerous because it omits important information. The best way to deal with card stacking is to get more information. ...
The NCAA`s Advertising and Promotional Guidelines
... [NOTE: NCAA marks available for use by authorized entities, with prior approval, can be found at http://www.ncaa.org/championships/marketing/ncaa-trademarks?division =d1] ...
... [NOTE: NCAA marks available for use by authorized entities, with prior approval, can be found at http://www.ncaa.org/championships/marketing/ncaa-trademarks?division =d1] ...
3. Retail Communication Mix
... information. Many retailers use rules of thumb to determine the size of the promotion budget. Marginal analysis, the most appropriate method for determining how much must be spent to accomplish the retailer's objectives, should be used to determine whether the level of spending maximizes the profits ...
... information. Many retailers use rules of thumb to determine the size of the promotion budget. Marginal analysis, the most appropriate method for determining how much must be spent to accomplish the retailer's objectives, should be used to determine whether the level of spending maximizes the profits ...
Attitude Change and Interactive Communications
... Source Characteristics: Credibility • Under Most Conditions, the Source of a Message Can Have a Big Impact on the Likelihood the Message Will be Accepted. • One Important Source Characteristic Is: (1) Source Credibility: Source’s perceived expertise, objectivity, or trustworthiness. • Credibility c ...
... Source Characteristics: Credibility • Under Most Conditions, the Source of a Message Can Have a Big Impact on the Likelihood the Message Will be Accepted. • One Important Source Characteristic Is: (1) Source Credibility: Source’s perceived expertise, objectivity, or trustworthiness. • Credibility c ...
Picture-Perfect Placement: The Relative Effectiveness of
... The use of media for commercial purposes is not a new concept. Since the advent of broadcast and print media, marketers have found creative ways to promote brands, products services, ideas, and agendas using these media to spread their message. There are times, however, when more conventional advert ...
... The use of media for commercial purposes is not a new concept. Since the advent of broadcast and print media, marketers have found creative ways to promote brands, products services, ideas, and agendas using these media to spread their message. There are times, however, when more conventional advert ...
Children and television advertising
... that we are nut influenced at all by advertising is open to the counter-argument that it can hardly have either positive or negative effects. In many cases both those who are for and those who are against advertising agree that advertising influences us, while disagreeing about the extent to which t ...
... that we are nut influenced at all by advertising is open to the counter-argument that it can hardly have either positive or negative effects. In many cases both those who are for and those who are against advertising agree that advertising influences us, while disagreeing about the extent to which t ...
to access the resource - History of Advertising Trust
... brand name. Aligning the brand with public enthusiasm for health and exercise by advertising the healthy qualities of Hovis flour and undertaking projects like the printing of cycle maps highlighting the locations of cafes and shops selling Hovis products. Spreading the use of signs for any business ...
... brand name. Aligning the brand with public enthusiasm for health and exercise by advertising the healthy qualities of Hovis flour and undertaking projects like the printing of cycle maps highlighting the locations of cafes and shops selling Hovis products. Spreading the use of signs for any business ...
PROMO Ch. 2
... student population. It has used the services of a local full-service advertising agency in the past. A great majority of its marketing budget has gone toward running small advertisements in the local and school newspapers at the beginning of each term. The advertising agency is now recommending that ...
... student population. It has used the services of a local full-service advertising agency in the past. A great majority of its marketing budget has gone toward running small advertisements in the local and school newspapers at the beginning of each term. The advertising agency is now recommending that ...
CBS - Copenhagen Business School Department of Marketing SMC
... emotional response in the consumer notwithstanding its content or execution, or contain emotional core ingredients; 2. to analyse how emotions work in consumers’ elaboration of advertising message: to achieve this purpose, we will make use of consumer behaviour and neuropsychological models; 3. to d ...
... emotional response in the consumer notwithstanding its content or execution, or contain emotional core ingredients; 2. to analyse how emotions work in consumers’ elaboration of advertising message: to achieve this purpose, we will make use of consumer behaviour and neuropsychological models; 3. to d ...
Snob Appeal - Net Start Class
... with virtue and goodness that are used to trick people into feeling positively about a subject Examples of common words: democracy, values, family, moral, motherhood, education “This law will make the country more safe for democracy.” ...
... with virtue and goodness that are used to trick people into feeling positively about a subject Examples of common words: democracy, values, family, moral, motherhood, education “This law will make the country more safe for democracy.” ...
Introduction - McMurry University
... Second, the ways of living in the 1920s were different than the ways of living in the current time period. Time, people, trends and perceptions changed immensely with the dawn of pictures. The Kodak ads of the 1920s show the lifestyles that attracted the audience of that time period. Their new empha ...
... Second, the ways of living in the 1920s were different than the ways of living in the current time period. Time, people, trends and perceptions changed immensely with the dawn of pictures. The Kodak ads of the 1920s show the lifestyles that attracted the audience of that time period. Their new empha ...
Advertising and Brand Management Solution Set June 2013
... understand advertisements as attempts to sell them products, and will accept any claims advertisements make without scrutiny. This makes them exceptionally vulnerable as targets of ads. The socially responsible move would be to target your advertisements at parents instead of directly to children. T ...
... understand advertisements as attempts to sell them products, and will accept any claims advertisements make without scrutiny. This makes them exceptionally vulnerable as targets of ads. The socially responsible move would be to target your advertisements at parents instead of directly to children. T ...
Information Content of Advertising: Empirical Evidence
... Let each information cue take ̅ seconds to convey, so that if there are S seconds in the ad (i.e., n information cues are conveyed), there are s=S-n̅ seconds of persuasion. Let Ii be the benefit of the ith information cue i, with i=1,...,n. We assume that firms rank the cues from the highest to th ...
... Let each information cue take ̅ seconds to convey, so that if there are S seconds in the ad (i.e., n information cues are conveyed), there are s=S-n̅ seconds of persuasion. Let Ii be the benefit of the ith information cue i, with i=1,...,n. We assume that firms rank the cues from the highest to th ...
Reprint #71-01: Use of Celebrities
... Well, maybe that’s why she’s no longer endorsing drugs. But don’t worry, she’s leveraged her Claritin gig to become the author of at least one healthy living book. That’s just one of the problems with celebrity endorsements—celebrities get old and forgotten, but hopefully not BEFORE the same fate be ...
... Well, maybe that’s why she’s no longer endorsing drugs. But don’t worry, she’s leveraged her Claritin gig to become the author of at least one healthy living book. That’s just one of the problems with celebrity endorsements—celebrities get old and forgotten, but hopefully not BEFORE the same fate be ...
Introduction to Marketing
... consumer. For example, an advertisement for a HP printer might be displayed on the search results page when a user types “printer” in a search engine. ...
... consumer. For example, an advertisement for a HP printer might be displayed on the search results page when a user types “printer” in a search engine. ...
The Revenue “Road Map” for Digital Out-of-Home Networks
... million+ ad spots on over 900,000 displays across North America. Estimated annual advertising revenues in 2008 were over $2.0 billion, with a sustained 20%+ annual growth rate over the last 5 years. Costs to install and operate Digital Signage networks continue to decline while there has been a dram ...
... million+ ad spots on over 900,000 displays across North America. Estimated annual advertising revenues in 2008 were over $2.0 billion, with a sustained 20%+ annual growth rate over the last 5 years. Costs to install and operate Digital Signage networks continue to decline while there has been a dram ...