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Unit 7 E-business
Unit 7 E-business

... • Consumer-to-business (C2B) – Consumers make known a particular need for a product or service, and suppliers compete to provide it. • Government-to-citizen/consumer (G2C) – A government provides services to its citizens via EC ...
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Services and Nonprofit Organization Marketing

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... happened in the past. b. Data captured by legacy systems is still valuable. c. Legacy data cannot be converted to new technologies. d. Some legacy data may only exist as paper printouts. 12. The standard bit mapped image format for Windows that can require large amounts of storage is: a. JPG. b. GIF ...
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Who we are - Connexus Interactive Limited
Who we are - Connexus Interactive Limited

... Our ‘reminder’ service is a cost effective way to prompt your customers to use your products or services again. Timely reminders increase the repeat purchase cycle and encourage the loyalty of your customers. ■ Control stock Our ‘stock’ service is ideal for businesses that need to monitor stock leve ...
PRODUCT/SERVICE CLASSIFICATION CLASS 990 SECURITY, FIRE, SAFETY, AND EMERGENCY SERVICES ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯
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Chapter 14 – Designing and Managing Services

... 1. Goods, because they are tangible, can be produced, moved and stored until needed. 2. Services produced in real-time. Because they are intangible, they cannot be moved or stored. Service personnel may be hard to keep… therefore, marketer must set-up facilities and hold labor in readiness to create ...
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An Overview of Electronic Commerce

... Clearly stated selling and security terms Excellent customer service Ease of making purchases Satisfactory product information ...
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... characteristics and their effects on the success of Internet marketing. Other factors that may impact the performance of Internet marketing include: 1) the firm’s current distribution structure and channel relationships, 2) the size of the company, 3) the promotion strategies, and 4) the pricing str ...
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... analysis, dissemination and use of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing. ...
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... Entrepreneurs can have a positive impact on the local economy in several ways, including:  Job Creation – employees, producers, etc.  New Ideas – new ways of doing things (new & improved products & services)  Provide employment opportunities and create new jobs as a result of growing their busine ...
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Comparison: PR, Advertising, Marketing, Journalism and Integrated

... Includes 3rd party endorsements that are generated when media covers product or services and include expert comments Generates sales leads, as when people inquire about a product or service after seeing news about them Paves the way for sales calls Provides inexpensive sales literature Establishes c ...
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What is Service?

... Service delivery and customer satisfaction depend on employee and customer actions Service quality depends on many uncontrollable factors There is no sure knowledge that the service delivered matches what was planned and promoted ...
Service Marketing Introduction
Service Marketing Introduction

... Classification of Services • Social Organizations Offering Services • Government Services: All Included • Government Enterprises • State and Local Government Services • Tourism Services ...
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... limited to authorized users only, inside a particular company, plus some trusted outsiders - clients, consultants, customers, suppliers. ...
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... Buying Services Finding the Best Online Marketing Channels for Businesses Connaxis online media planning and buying services allow our clients to select the online media advertising channels that will lead to successful internet marketing campaigns. Our primary online media planning and buying objec ...
Chapter 16
Chapter 16

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... • There is increasing diversity in buyers. – This provides increasing opportunities for targeting markets. ...
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