Session-4
Session-4

... bonds through advertising is essential to a positive psychological movement towards the product/brand and will reduce the potential for switching behavior. Such emotional bonding with McDonald's could be achieved through the association with children's parties and happy family gatherings in which Mc ...
The Native Matrix
The Native Matrix

... ...
Sample PowerPoint presentation file
Sample PowerPoint presentation file

... The brand is the experience that is delivered to clients every day. ...
Learning Sciences International Case Study
Learning Sciences International Case Study

... branding success is learned Faced with increased competition, Learning Sciences International wanted to clarify its voice in the market and create differentiation that would support a growth strategy filled with innovative products and geographic expansion. Our team studied the market, examined the ...
Branding - Schoolwires
Branding - Schoolwires

... • Why do companies develop brands? • How do they come up with brands? • What makes a brand successful? ...

Brand ambassador

Brand ambassador is marketing jargon for celebrity endorser or spokesmodel, a person employed by an organization or company to promote its products or services. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product/service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.