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Derogate the unchosen alternative
Derogate the unchosen alternative

... Balance theory proposes that there are three ways in which a person can feel balance First the source and receiver can both dislike something and at the same time like each other, so they experience comfort and balance. Second, the source and receiver can have a positive attitude toward an object or ...
Social psychology
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... were seated at a table and asked to undertake a series of dull, meaningless tasks for about an hour. Afterward, the experimenter convinced you to extol the virtues of the tasks you had performed by describing them to other potential participants as highly worthwhile, interesting, and educational. Yo ...
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Slide 1

... “People have probably been asking social psychological questions for as long as humans could think about each other. Certainly, Plato offered keen insights into many social psychological issues. But no systematic and scientific study of social psychological issues developed until the end of the nine ...
Culture and Social Psychology
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... Sociologists are interested in the institutions and cultures that influence how people behave.  Psychologists instead focus on situational variables that affect social behavior.  Hence, while social psychology and sociology both study similar topics, they are looking at these topics from different ...
Social Psychology
Social Psychology

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(TSWs) File
(TSWs) File

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Journal of Personality and Social Psychology
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EXPLORING PSYCHOLOGY (7th Edition in Modules) David Myers
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Bolt ModEP7e LG43.149-150
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Some Milestones in the Field of Social Psychology
Some Milestones in the Field of Social Psychology

... Some Milestones in the Field of Social Psychology The Dawning of a New Discipline and Early Years 1862: Wilhelm Wundt proposes that psychology establish human or social sciences (Geisteswissenschaften) to study the higher mental processes involving language, social practices and customs, religion, a ...
lecture #9
lecture #9

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EXPLORING PSYCHOLOGY (7th Edition in
EXPLORING PSYCHOLOGY (7th Edition in

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Leon Festinger

Leon Festinger (8 May 1919 – 11 February 1989) was an American social psychologist, perhaps best known for cognitive dissonance and social comparison theory. His theories and research are credited with repudiating the previously dominant behaviorist view of social psychology by demonstrating the inadequacy of stimulus-response conditioning accounts of human behavior. Festinger is also credited with advancing the use of laboratory experimentation in social psychology, although he simultaneously stressed the importance of studying real-life situations, a principle he perhaps most famously practiced when personally infiltrating a doomsday cult. He is also known in social network theory for the proximity effect (or propinquity).Festinger studied psychology under Kurt Lewin, an important figure in modern social psychology, at the University of Iowa, graduating in 1941; however, he did not develop an interest in social psychology until after joining the faculty at Lewin’s Research Center for Group Dynamics at the Massachusetts Institute of Technology in 1945. Despite his preeminence in social psychology, Festinger turned to visual perception research in 1964 and then archaeology and history in 1979 until his death in 1989. Following B. F. Skinner, Jean Piaget, Sigmund Freud, and Albert Bandura, Festinger was the fifth most cited psychologist of the 20th century.
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