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Student Notes - Belle Vernon Area School District
Student Notes - Belle Vernon Area School District

... Dangers of drug abuse _________________– A strong or fatal reaction to taking a large amount of drug. Often, overdoses occur when alcohol and other drugs are combined.  When drug abuse involves injecting substances through a needle, ___________________ or _________ can occur  People who experiment ...
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< 1 ... 93 94 95 96 97 98 99 100 101 ... 130 >

Pharmaceutical marketing

Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing in some countries, is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.Many countries have measures in place to limit advertising by pharmaceutical companies.Pharmaceutical company spending on marketing far exceeds that of its research budget. In Canada, $1.7 billion was spent in 2004 to market drugs to physicians; in the United States, $21 billion was spent in 2002. In 2005, money spent on pharmaceutical marketing in the United States was estimated at $29.9 billion with one estimate as high as $57 billion. When the U.S. numbers are broken down, 56% was free samples, 25% was pharmaceutical sales representative ""detailing"" (promoting drugs directly to) physicians, 12.5% was direct to user advertising, 4% on detailing to hospitals, and 2% on journal ads. There is some evidence that marketing practices can negatively affect both patients and the health care profession.
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