OVERTNESS-COVERTNESS IN ADVERTISING GENDER
... transparent (Bogart 1990; Jones 1997, 1999; de Chenecey 2000; Sutherland and
Sylvester 2000; Sutherland 2001; Crook 2004). Yet, even if we accept, as argued by
these studies, that nowadays advertising covertness is sparingly used, the question
is: “why is still in use?”. The answer to this question ...