Gendered Voices in Children`s Television Advertising
... 1996, 1997, and 1999, ads for boy-oriented toys outnumbered those oriented to girls. In
boy-oriented ads, the voice-overs were exclusively male, and in the girl-oriented ads, they
were mainly female. Gender exaggeration in voice-overs was prevalent. Verb elements in
the ads were also examined. Gende ...