Chapter 11 - Power Point summary
Chapter 11 - Power Point summary

... GENDER: THE CULTURAL DIMENSION ...
"Women and advertising: A little too sexy
"Women and advertising: A little too sexy

... due to target marketing. This is “the process of breaking up the advertising audience into more specialized segments of the population to reach those individuals who are most likely to purchase a particular product” (Rodman, 311). Advertisers know that sexy woman appeal to men, so they use their ima ...
action towards the realization of the platform for action for
action towards the realization of the platform for action for

... UNFPA Viet Nam 11 January 2005 ...

Gender advertisement

Gender advertisement refers to the images in advertising that depict stereotypical gender roles and displays. Gender displays are used heavily in advertising in order to establish the role of one gender in relation with the other, and some scholars argue that advertisers are obsessed with gender. Advertisers focus on gender relationships, because people define themselves by gender, and gender can be “communicated at a glance,” making it easy for advertisers to use this theme in their work.