IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X.
... sales promotion. There are various reasons for the purchase of a product. The consumers purchase somewhat more than the regular purchase when promotions are made. The store location, loyalty does not play a major role in purchase decision making when promotional offer is concerned. So the promotions ...
... sales promotion. There are various reasons for the purchase of a product. The consumers purchase somewhat more than the regular purchase when promotions are made. The store location, loyalty does not play a major role in purchase decision making when promotional offer is concerned. So the promotions ...
Journal of Brand Management Special Issue call for papers
... also seeks to examine various consumer/stakeholder responses on CSR efforts brands are trying to implement. In the last decade or so we are witnessing some significant changes happening in consumption practices and consumer expectations. Reports such as Global CSR Study by CONE (2015) show that incr ...
... also seeks to examine various consumer/stakeholder responses on CSR efforts brands are trying to implement. In the last decade or so we are witnessing some significant changes happening in consumption practices and consumer expectations. Reports such as Global CSR Study by CONE (2015) show that incr ...
Qbank Sermktg - E
... b. it is best if it is a computer generated name (this gives it something that no one else has). c. it should be distinctive. d. it should be capable of registration and legal protection. 5. Once chosen, the brand name must be protected. Many firms try to build a brand name that will eventually beco ...
... b. it is best if it is a computer generated name (this gives it something that no one else has). c. it should be distinctive. d. it should be capable of registration and legal protection. 5. Once chosen, the brand name must be protected. Many firms try to build a brand name that will eventually beco ...
paper
... as retailers and resellers do also act as customers, who evaluate the offerings of their suppliers Business network scholars Håkansson & Waluszewski (2002); Håkansson et al. (2009) for instance point out that when actors are making decisions about physical resources (such as products) it is not only ...
... as retailers and resellers do also act as customers, who evaluate the offerings of their suppliers Business network scholars Håkansson & Waluszewski (2002); Håkansson et al. (2009) for instance point out that when actors are making decisions about physical resources (such as products) it is not only ...
Use Caution When Considering the Use of Disclaimer Notices
... realizing the name brand product you thought you purchased was actually the generic product equivalent. Upon closer examination of the packaging, you realize why the mistake occurred: a similarly shaped packaging, similar name, even similar color scheme. Most of us think that because there are such ...
... realizing the name brand product you thought you purchased was actually the generic product equivalent. Upon closer examination of the packaging, you realize why the mistake occurred: a similarly shaped packaging, similar name, even similar color scheme. Most of us think that because there are such ...
The Impact of Distribution Intensity on Brand Preference and Brand
... Assistant Professor of Marketing, Department of Management School of Business, The American University in Cairo ...
... Assistant Professor of Marketing, Department of Management School of Business, The American University in Cairo ...
Power Struggles and Sales Promotion
... • p-o-p promotions can help win precious shelf space and exposure in a retail setting. • A p-o-p display should be designed to draw attention to a brand, increase turnover, and possibly distribute coupons or sweepstakes entry forms. • To combat losing business to online shopping, retailers are tryin ...
... • p-o-p promotions can help win precious shelf space and exposure in a retail setting. • A p-o-p display should be designed to draw attention to a brand, increase turnover, and possibly distribute coupons or sweepstakes entry forms. • To combat losing business to online shopping, retailers are tryin ...
Chapter 10 - E-Book
... the brand positioning. The challenge for Method now, however, is to and wants, company capabilities, and competitive actions. It also differentiate beyond design to avoid copycats eroding the company’s requires disciplined but creative thinking. In this chapter, we cachet. The company is capitalizin ...
... the brand positioning. The challenge for Method now, however, is to and wants, company capabilities, and competitive actions. It also differentiate beyond design to avoid copycats eroding the company’s requires disciplined but creative thinking. In this chapter, we cachet. The company is capitalizin ...
Maximize Your Drug Delivery Opportunities with OTC/Consumer
... 9Or does it keep you one step ahead of Private Label? 9Easier to use 9Better tasting 9More portable ...
... 9Or does it keep you one step ahead of Private Label? 9Easier to use 9Better tasting 9More portable ...
Direct Mail
... of the catwalk and make it available for everybody (at a reasonable price). • To constantly be this source of inspiration for its clients, Player A needs to stay innovative, creative and original at all times. • This relationship is not a stable one. Stores need to keep attracting attention by offer ...
... of the catwalk and make it available for everybody (at a reasonable price). • To constantly be this source of inspiration for its clients, Player A needs to stay innovative, creative and original at all times. • This relationship is not a stable one. Stores need to keep attracting attention by offer ...
Nomfundo Nkosi - Department of Psychology
... stating how different it is from similar brands. Presently, advertisers techniques have become increasingly sophisticated in an effort to reach consumers who are increasingly becoming bombarded with advertisement. Due to market saturation advertises need to increasingly review the manner in which th ...
... stating how different it is from similar brands. Presently, advertisers techniques have become increasingly sophisticated in an effort to reach consumers who are increasingly becoming bombarded with advertisement. Due to market saturation advertises need to increasingly review the manner in which th ...
PLANNED AND UNPLANNED COMMUNICATION MESSAGES
... marketer or the brand manager. In addition to this, the so called controlled communication messages also encourage consumers‘ action – buying a certain product, for example. These messages are intended for customers and other key stakeholders. The planned communication messages – that are delivered ...
... marketer or the brand manager. In addition to this, the so called controlled communication messages also encourage consumers‘ action – buying a certain product, for example. These messages are intended for customers and other key stakeholders. The planned communication messages – that are delivered ...
Predicting Consumer Decision Making Process: The interplay
... what is most important and “filter out irrelevant information” (Ungerleider, 2000). Theories of attention have long recognized the inability of people to handle the overload of information that is captured through the eyes (Desimone & Duncan, 1995). The brain has to eliminate unwanted stimuli to cop ...
... what is most important and “filter out irrelevant information” (Ungerleider, 2000). Theories of attention have long recognized the inability of people to handle the overload of information that is captured through the eyes (Desimone & Duncan, 1995). The brain has to eliminate unwanted stimuli to cop ...
purchase decision of indian consumers: the factors of attraction
... rejection of product and could create worrisome position for the company (IIona and Domen, 2013). Stuart et al (2013) observed that consumers construct an ostensibly distinct and stable version of luxury brands expressing its subjective, experiential, moral and artistic constructs. Luxury brand disc ...
... rejection of product and could create worrisome position for the company (IIona and Domen, 2013). Stuart et al (2013) observed that consumers construct an ostensibly distinct and stable version of luxury brands expressing its subjective, experiential, moral and artistic constructs. Luxury brand disc ...
Drawing Customers Into the Coke Zone
... customers and prospects alike, provides a unique position on data driven consumer insight, topical marketing trends, marketing technology as a driver of consumer behavior, and future thinking vision - all through a loyalty lens. Working with leaders and subject matter experts in the region, Aimee cr ...
... customers and prospects alike, provides a unique position on data driven consumer insight, topical marketing trends, marketing technology as a driver of consumer behavior, and future thinking vision - all through a loyalty lens. Working with leaders and subject matter experts in the region, Aimee cr ...
BenQ Case Study Teaching Notes
... Brand awareness is the proportion of target customers that recall a brand. It is also about the realization by a consumer of the existence and availability of a particular product. Brand awareness is a common measure of marketing communications effectiveness. Unaided awareness is spontaneous; aided ...
... Brand awareness is the proportion of target customers that recall a brand. It is also about the realization by a consumer of the existence and availability of a particular product. Brand awareness is a common measure of marketing communications effectiveness. Unaided awareness is spontaneous; aided ...
cosmetics brand equity formation in awareness of latvian consumer
... otherwise often doesn’t stand out from competitors offers. It alone can maintain affection to brand; promote intangible values, even if the loyalty is cankered by many discounted products that are around. (Kapferer, 2008: 244). In order to increase brand awareness, brands have to supply consequent i ...
... otherwise often doesn’t stand out from competitors offers. It alone can maintain affection to brand; promote intangible values, even if the loyalty is cankered by many discounted products that are around. (Kapferer, 2008: 244). In order to increase brand awareness, brands have to supply consequent i ...
In order to gain insight into the effectiveness of past marketing
... unprompted and c) prompted advertising awareness. Those three measures are used to assess overall advertising effectiveness – for all three advertising awareness measures, consumers have a higher propensity to remember the advertising of brands they use than non-users. Overall, brand users can more ...
... unprompted and c) prompted advertising awareness. Those three measures are used to assess overall advertising effectiveness – for all three advertising awareness measures, consumers have a higher propensity to remember the advertising of brands they use than non-users. Overall, brand users can more ...
Document
... dissimilarity between matched pairs of competitive brands. The data is analysed using multidimensional scaling technology to map the distance between brands. ...
... dissimilarity between matched pairs of competitive brands. The data is analysed using multidimensional scaling technology to map the distance between brands. ...
Finger lickin` good - The Marketing Society
... with its two major competitors. This measure combined perceptions of ‘value’, ‘experience’ and ‘food’ for each brand. KFC went from being considered the same or worse than these competitors to being superior in every area. Significantly, KFC’s Source. Conquest,food Quantitative was(BIT) its leading ...
... with its two major competitors. This measure combined perceptions of ‘value’, ‘experience’ and ‘food’ for each brand. KFC went from being considered the same or worse than these competitors to being superior in every area. Significantly, KFC’s Source. Conquest,food Quantitative was(BIT) its leading ...
Chapter 3 Effects of IT on Strategy and Competition
... • Intangible products that many organizations use in their operations • Financial, legal, marketing research, information technology, and janitorial services (e.g., Accenture provides services with business process management - BPM) Dr. Chen, Principle of Marketing ...
... • Intangible products that many organizations use in their operations • Financial, legal, marketing research, information technology, and janitorial services (e.g., Accenture provides services with business process management - BPM) Dr. Chen, Principle of Marketing ...
MBA – MARKETING MANAGEMENT
... Behaviour is largely learned by growing up in a society and learning the basic values, perceptions, wants and behaviours from the family and other institutions (e.g. cultural behaviour in terms of the way we behave towards each other, rights and wrongs, equality for all, healthy living.) Sub-cultu ...
... Behaviour is largely learned by growing up in a society and learning the basic values, perceptions, wants and behaviours from the family and other institutions (e.g. cultural behaviour in terms of the way we behave towards each other, rights and wrongs, equality for all, healthy living.) Sub-cultu ...
Effectiveness of Marketing Strategies and Corporate Image
... Prior research has found that promotional offer is well received by consumers because of the additional pleasure they feel (Yeung & Yee, 2010, p.292). It includes advertising, promotional events, personal selling, Website-based communication activities, and so on. In consumer marketing, the positive ...
... Prior research has found that promotional offer is well received by consumers because of the additional pleasure they feel (Yeung & Yee, 2010, p.292). It includes advertising, promotional events, personal selling, Website-based communication activities, and so on. In consumer marketing, the positive ...
Fulltext: english, pdf
... however, that brands today are much more than that. As can be seen, according to these definitions brands had a simple and clear function as identifiers. Currently, there are also many definitions of this term. Brand is defined also as „name, term, symbol, design or combination of components used to ...
... however, that brands today are much more than that. As can be seen, according to these definitions brands had a simple and clear function as identifiers. Currently, there are also many definitions of this term. Brand is defined also as „name, term, symbol, design or combination of components used to ...
The Impact of Advertising on Building Brand Equity
... product/service consistently in future thereby causing repetitive same brand purchasing, despite situational influences and marketing efforts having the potential to cause switching behaviour”. In marketing situations brand loyalty determines consumer choice of brands and consumers may be insensitiv ...
... product/service consistently in future thereby causing repetitive same brand purchasing, despite situational influences and marketing efforts having the potential to cause switching behaviour”. In marketing situations brand loyalty determines consumer choice of brands and consumers may be insensitiv ...