Document
... Which markets to enter, customers to target, products to promote ? More about BI later in this course. ...
... Which markets to enter, customers to target, products to promote ? More about BI later in this course. ...
Abstract
... 2014 Conference of Texas Statisticians University of Texas at Dallas March 22, 2014 ...
... 2014 Conference of Texas Statisticians University of Texas at Dallas March 22, 2014 ...
Bayesian inference in marketing
Bayesian inference in marketing is the application of Bayes’ theorem to marketing. Here, Bayesian inference allows for decision making and market research evaluation under uncertainty and with limited data.