The Care Bears are a group of multi-colored bear characters created by American Greetings Corporation, LLC in 1981, through its Those Characters From Cleveland research and development division, for use on greeting cards. The original artwork for the cards was painted by artist Elena Kucharik. In 1983, Kenner turned the Care Bears into plush teddy bears. The Care Bears appeared in TV specials called The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984). They then had a television series from 1985 to 1988, and three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), The Care Bears Adventure in Wonderland (1987).Each Care Bear comes in a different color and has a specialized insignia on its belly that represents its duty and personality. This insignia was known as their ""tummy symbol."" However, the movie Care Bears: Oopsy Does It! renamed them ""belly badges."" Adding to the Care Bear family are the ""Care Bear Cousins"", which feature a lion, rabbit, penguin, raccoon, monkey, elephant, pig, dog, cat, and other such animals created in the same style as the teddy bears.In 2002, the bears were reintroduced with new toys. Made by Play-Along Toys, the new toys offered features such as illuminated bellies upon touch, aerobic bears, and glow-in-the-dark bears. As part of this comeback, the Bears have appeared in two computer-animated movies: Care Bears: Journey to Joke-a-lot (2004) and The Care Bears' Big Wish Movie (2005). In 2007, the franchise celebrated its 25th anniversary; another relaunch took place, as well as the release of Care Bears: Oopsy Does It!.In mid-2011, American Greetings announced a revival TV animated series titled Care Bears: Welcome to Care-a-Lot. The premiere of the series utilizes ""30 years of caring"". It premiered on The Hub on June 2, 2012.As of 2014, Care Bears merchandise is still being marketed. During 2008 and 2009, Canada's Cookie Jar Group and France's MoonScoop Group attempted to acquire the franchise from American Greeting Cards, but with no apparent success.