The Social experience
... dear jackie, I am working to grow social programs at my company and my CMO is hung up on Fan and Follower metrics above all other things. I am trying to explain to her that while (network) size matters, it is just one important measurement of social program success. I am pushing to invest more in pr ...
... dear jackie, I am working to grow social programs at my company and my CMO is hung up on Fan and Follower metrics above all other things. I am trying to explain to her that while (network) size matters, it is just one important measurement of social program success. I am pushing to invest more in pr ...
FTC Endorsement Guidelines: Managing the Legal Risks
... The Rise of Social Media and its Use in Marketing • Social media (Blogs, Twitter, Message Boards, You Tube, etc.) as a marketing tool • PayPerPost, Izea • Blurring the line between what is advertising and what is simply expression of opinion ...
... The Rise of Social Media and its Use in Marketing • Social media (Blogs, Twitter, Message Boards, You Tube, etc.) as a marketing tool • PayPerPost, Izea • Blurring the line between what is advertising and what is simply expression of opinion ...
