strategy fit and performance consequences of international
... sales when it is inconsistent with the environment in the host market (Yip, 2003). Although there have been repeated calls for studies on the performance implications of standardization or customization (Jain, 1989; Keegan, Still, and Hill, 1987), there are but a limited number of such studies. More ...
... sales when it is inconsistent with the environment in the host market (Yip, 2003). Although there have been repeated calls for studies on the performance implications of standardization or customization (Jain, 1989; Keegan, Still, and Hill, 1987), there are but a limited number of such studies. More ...
Retailing Sustainability
... add to the retailers products and services they must also be made meaningful to consumers. That is, it becomes not only a matter of working with sustainability within retail organization but also a matter of retailing sustainability. If we abandon the idea that marketing is purely informative and in ...
... add to the retailers products and services they must also be made meaningful to consumers. That is, it becomes not only a matter of working with sustainability within retail organization but also a matter of retailing sustainability. If we abandon the idea that marketing is purely informative and in ...
University of Groningen From city marketing to city branding
... been the city’s strengths for centuries. Of course, it remains unclear in what way these values are the core values of the city; what makes Amsterdam more creative than any other city, for instance? It is also doubtful if, in general, a city can be adequately represented by three values or that a ci ...
... been the city’s strengths for centuries. Of course, it remains unclear in what way these values are the core values of the city; what makes Amsterdam more creative than any other city, for instance? It is also doubtful if, in general, a city can be adequately represented by three values or that a ci ...
Standardize or Adapt? Building a Successful Brand in the Fashion
... Technology and globalization are major driving forces and enable companies to pursue a global strategy. Douglas and Wind (1987), on the other hand, argue that while standardization may be favourable for some companies, others will benefit from using a strategy of adaptation. There are significant va ...
... Technology and globalization are major driving forces and enable companies to pursue a global strategy. Douglas and Wind (1987), on the other hand, argue that while standardization may be favourable for some companies, others will benefit from using a strategy of adaptation. There are significant va ...
The Scope and Challenge of International Marketing
... 67. _____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. A. Regionalism B. Holism C. Self-reference criterion D. Segregation E. Xenophobia 68. In the United States, unrelated individuals keep a certain physical distance between themselv ...
... 67. _____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions. A. Regionalism B. Holism C. Self-reference criterion D. Segregation E. Xenophobia 68. In the United States, unrelated individuals keep a certain physical distance between themselv ...
State of Marketing Technology 2017 Closing the Gap Between
... leverage the full power of their tools as “excellent” or “good.” ...
... leverage the full power of their tools as “excellent” or “good.” ...
Relationship and loyalty marketing
... Relationships must be developed and sustained because as loyalty increases, the lifetime value of a customer also increases. Frequentguest programs (sometimes mistakenly called loyalty programs) can help sustain and even increase loyalty, but only if they are designed properly and help to communicat ...
... Relationships must be developed and sustained because as loyalty increases, the lifetime value of a customer also increases. Frequentguest programs (sometimes mistakenly called loyalty programs) can help sustain and even increase loyalty, but only if they are designed properly and help to communicat ...
5.9 Online Sales Promotion - KV Institute of Management and
... iii) Duration: The marketer has to decide on the duration of promotion. If the period is too short, many prospects will not be able to take advantage of it. If the promotion runs too long, the deal will lose some of its “act now” force. iv) Distribution Vehicle: The márketer must choose a distributi ...
... iii) Duration: The marketer has to decide on the duration of promotion. If the period is too short, many prospects will not be able to take advantage of it. If the promotion runs too long, the deal will lose some of its “act now” force. iv) Distribution Vehicle: The márketer must choose a distributi ...
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... Places have to be able to develop their self-promotion to reach the marketing level of companies. For a long time, brands have been the most central dynamo and the largest source of income for companies. It is the brands that drive company acquisitions, and revenue from these brands far exceeds the ...
... Places have to be able to develop their self-promotion to reach the marketing level of companies. For a long time, brands have been the most central dynamo and the largest source of income for companies. It is the brands that drive company acquisitions, and revenue from these brands far exceeds the ...
academy of marketing studies journal
... sandwich chain has been successful in satisfying individual customer desires by providing multiple choice options. This personalized approach has been adopted by diverse business sectors such as information technology, automobile, fast food, hospitality, and sunglasses (Moon et al. 2008; Simonson 20 ...
... sandwich chain has been successful in satisfying individual customer desires by providing multiple choice options. This personalized approach has been adopted by diverse business sectors such as information technology, automobile, fast food, hospitality, and sunglasses (Moon et al. 2008; Simonson 20 ...
Market-Based Assets and Shareholder Value
... Relaiiotial market-based assets are outcomes of the relationship between a firm and key external stakeholders, including distributors, retailers, end customers, other strategic partners, community groups, and even governmental agencies. The bonds constituting these relationships and the sources of ...
... Relaiiotial market-based assets are outcomes of the relationship between a firm and key external stakeholders, including distributors, retailers, end customers, other strategic partners, community groups, and even governmental agencies. The bonds constituting these relationships and the sources of ...
Five Premises of Consumer Behavior
... Consumer Buying Behavior • Consumer buying behavior refers to the buying behavior of final consumers – individuals & households who buy goods and services for personal consumption • The central question for marketers is: “How do consumers respond to various marketing efforts the company might use?” ...
... Consumer Buying Behavior • Consumer buying behavior refers to the buying behavior of final consumers – individuals & households who buy goods and services for personal consumption • The central question for marketers is: “How do consumers respond to various marketing efforts the company might use?” ...
Marketing Optimisation
... Customers can be rank-ordered according to the likelihood of response to specific offers and the value of those responses estimated using predictive analytics, but this alone does not provide capability for dealing with the multiple constraints marketers face throughout the marketing and fulfilment ...
... Customers can be rank-ordered according to the likelihood of response to specific offers and the value of those responses estimated using predictive analytics, but this alone does not provide capability for dealing with the multiple constraints marketers face throughout the marketing and fulfilment ...
Relationship between Internal Marketing and Service
... this area have developed different definitions in order to explain their version of this idea (Ahmed, Rafiq and Saad, 2002; Ballantyne, 2003; Berry, 1981; Cahill, 1995; Lings and Brooks, 1998; Mudie, 2003; Prasad and Steffes, 2002; Rafiq and Ahmed, 2000; Varey and Lewis, 1999). The main ideas discus ...
... this area have developed different definitions in order to explain their version of this idea (Ahmed, Rafiq and Saad, 2002; Ballantyne, 2003; Berry, 1981; Cahill, 1995; Lings and Brooks, 1998; Mudie, 2003; Prasad and Steffes, 2002; Rafiq and Ahmed, 2000; Varey and Lewis, 1999). The main ideas discus ...
setting the marketing scene: discourse and ideology in marketing
... linguistics, media studies, communication studies and cultural studies, as well as from general cultural commentators. ...
... linguistics, media studies, communication studies and cultural studies, as well as from general cultural commentators. ...
THE ROLE OF PATRON DINING EXPERIENCE AND EMOTIONS
... marketing is being phased out by the customer-oriented ...
... marketing is being phased out by the customer-oriented ...
Effectiveness of Marketing Strategies and Corporate Image
... Equity exists when the customers are aware of the brand, loyal to the brand and perceive the brand as having quality. Awareness, loyalty, and quality perception are three main components of a successful brand (Seetharaman & et.al, 2001, p.245). Aaker (2006) expresses that there are three dimensions ...
... Equity exists when the customers are aware of the brand, loyal to the brand and perceive the brand as having quality. Awareness, loyalty, and quality perception are three main components of a successful brand (Seetharaman & et.al, 2001, p.245). Aaker (2006) expresses that there are three dimensions ...
Slide title is presented in this area
... To help you understand what marketing is. To help you learn how to conduct market research. To help you understand how to analyze your market environment and determine your target market. To help you determine how to position your product. To educate you on the 4 P’s (product, price, place ...
... To help you understand what marketing is. To help you learn how to conduct market research. To help you understand how to analyze your market environment and determine your target market. To help you determine how to position your product. To educate you on the 4 P’s (product, price, place ...
FINALTERM EXAMINATION Fall 2009 MGT301
... Which one of the following statements is an example of a problem that may arise in the implementation of the marketing concept? ► Dissatisfaction of one segment affects the satisfaction of other segments ► Consumers do not understand what the marketing concept is ► Dealers do not support the marketi ...
... Which one of the following statements is an example of a problem that may arise in the implementation of the marketing concept? ► Dissatisfaction of one segment affects the satisfaction of other segments ► Consumers do not understand what the marketing concept is ► Dealers do not support the marketi ...
DEVELOP, MANAGE AND EVALUATE LOCAL MARKETING
... Assess local product and service range Travel and tourism products and services Commonly purchased products and services include: ...
... Assess local product and service range Travel and tourism products and services Commonly purchased products and services include: ...
the marketing mix: product development
... member/friend/work or study colleague etc. You use clues to determine how you respond to this new destination. These include: the type of feature/ information about the destination, the type of tourist products it offers, image portrayed, apparent quality, price and packaging (though some of these i ...
... member/friend/work or study colleague etc. You use clues to determine how you respond to this new destination. These include: the type of feature/ information about the destination, the type of tourist products it offers, image portrayed, apparent quality, price and packaging (though some of these i ...
the impact of viral marketing on microfinance companies in the
... The study aimed at figuring out the impact of viral marketing on microfinance companies through various dimensions – trademarks, video clips and Short message service (SMS). It also aimed to identify statistically significant differences in the impact of viral marketing on microfinance companies att ...
... The study aimed at figuring out the impact of viral marketing on microfinance companies through various dimensions – trademarks, video clips and Short message service (SMS). It also aimed to identify statistically significant differences in the impact of viral marketing on microfinance companies att ...
Food marketing
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Food marketing brings together the food producer and the consumer through a chain of marketing activities. The marketing of even a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved in making one can of chicken noodle soup. These businesses include not only chicken and vegetable processors but also the companies that transport the ingredients and those who print labels and manufacture cans. The food marketing system is the largest direct and indirect nongovernment employer in the United States.