• Study Resource
  • Explore Categories
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Top 10 Advertisers
Top 10 Advertisers

Advanced Education and labour Market Development
Advanced Education and labour Market Development

... the Division, leveraging affiliate marketing, social media, web traffic, and traditional marketing tools as needed for strategic outcomes. Private sector, local government, immigrant and multicultural service providers, community and advocacy groups, and professional groups - to act as an active par ...
An Opportunity for Tomorrow`s Multi
An Opportunity for Tomorrow`s Multi

Lesson 2.8 - Intro to Event Mktg
Lesson 2.8 - Intro to Event Mktg

... segment of the sports/entertainment industry while creating a positive economic impact for the areas that host events Media Business Report estimated that marketers spent an estimated $38 billion on event marketing in 2013 (up from $9 billion spent in 2009) while, according to a study from the Colum ...
subject : marketing management
subject : marketing management

... The first stage is the introduction stage. This is the stage at which a new product is launched or introduced onto the market for the first time. Actually, when a product is introduced and thereafter; an organisation uses marketing mix strategies to sustain the marketability of the product and maint ...
A. Product
A. Product

... 1. Aspects of the sport product are intangible 2. Sport is subjective and heterogeneous 3. Sport is inconsistent and unpredictable 4. Sport is perishable 5. Sport evokes an emotional response ...
Advertising Media Planning
Advertising Media Planning

... Sports Marketing is male and female  Sports Marketing overtime has led to the development of sports media ...
Meeting Local Needs and Delivering Value for Money DRAFT
Meeting Local Needs and Delivering Value for Money DRAFT

... of its residents and ensuring optimum outcomes are achieved. The partnership's service principles are to achieve the most efficient, effective and greatest value to the public in providing a service. This means an open market approach, who may be best placed to deliver the service. Procurement strat ...
Marketing Chapter 1
Marketing Chapter 1

... caught in a love affair with their products. They might commit the “bettermousetrap” fallacy, believing a better product will by itself lead people to beat a path to their door. A new or improved product will not necessarily be successful unless it’s priced, distributed, advertised, and sold properl ...
Direct marketing is a sub-discipline and type of
Direct marketing is a sub-discipline and type of

... law, it is illegal for telemarketers to call anyone who has registered themselves on the list. After the list had operated for one year, over 62 million people had signed up.[3] The telemarketing industry opposed the creation of the list, but most telemarketers have complied with the law and refrain ...
Promotion - Mrs. Radlick`s Website
Promotion - Mrs. Radlick`s Website

... about their products / services and try to persuade them to choose their products / services over a competitor’s brand. ...
resume - Oneblaze.com
resume - Oneblaze.com

Advertising – Don`t Get Caught Out
Advertising – Don`t Get Caught Out

... Every advertisement - whether it appears on the TV, radio, internet, in a newspaper or on a poster, or if it drops on your doormat – is required to meet certain codes of conduct. Administered by the Advertising Standards Authority (ASA), these codes are there to prevent advertising that is either mi ...
Product
Product

... As a customer what attracts me to a business or product? What do I expect from the businesses who serve me? What must a company do to earn and keep my business? How are my customers like/unlike me? How do other businesses: ...
Advertising – Don`t Get Caught Out
Advertising – Don`t Get Caught Out

... Every advertisement - whether it appears on the TV, radio, internet, in a newspaper or on a poster, or if it drops on your doormat – is required to meet certain codes of conduct. Administered by the Advertising Standards Authority (ASA), these codes are there to prevent advertising that is either mi ...
1.06 - Quia
1.06 - Quia

... or organization gives a company a license to use its name, logo or trademark on the company’s products. The company gaining the rights is known as the licensee and the sports body is the licensor – Licensing a sports product gives an opportunity to reach a market of sports fans that could be local, ...
File - ZTK Resources
File - ZTK Resources

... conditions for brand success. Marketers may need to use other means to enhance consumption experiences.  After-sales service  Sale of complementary products  Loyalty/Frequency programs ...
products
products

... homogeneity within the segment heterogeneity between segments segments are measurable and identifiable (in terms of both purchasing power and size) segments are stable over time segments are accessible and actionable = promote to and serve a market segment target segment is large enough to be profit ...
Ch. 1
Ch. 1

... discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations. ...
Marketing Careers
Marketing Careers

... – To do this successfully, they must be experts in the goods/services they sell and be able to develop long-term relationships with customers. – There are different types of sales people: – Some sell raw materials, parts or equipment to other businesses that will use them in making products – Others ...
Telemarketing Specialist
Telemarketing Specialist

...  Excellent command of the English language (written and verbal).  Computer skills: Microsoft Office including Word, Excel, and Outlook are required.  Experience in SalesLogix desired or another CRM system is a plus.  Successful telesales experience (proactive not reactive) preferably in a busine ...
1.02 Understand career opportunities in marketing to make career
1.02 Understand career opportunities in marketing to make career

... – To do this successfully, they must be experts in the goods/services they sell and be able to develop long-term relationships with customers. – There are different types of sales people: – Some sell raw materials, parts or equipment to other businesses that will use them in making products – Others ...
Kotler_ch01
Kotler_ch01

... • Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an in ...
Marketing - Colorado Mesa University
Marketing - Colorado Mesa University

... and research, and learn about consumer behavior and how to identify and reach a target audience. Numerous opportunities beyond the classroom are available to business majors that enable students to practice and develop business knowledge, techniques and skills. Clubs, organizations, internships, and ...
Marketing Executive Job Description 2015
Marketing Executive Job Description 2015

< 1 ... 275 276 277 278 279 280 281 282 283 ... 447 >

Ambush marketing

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser ""ambushes"" an event to compete for exposure against competing advertisers. The term ""ambush marketing"" was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s.Most forms of ambush marketing capitalize on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an ""official"" partner or sponsor. An advertiser may engage in ambush marketing in ""indirect"" means—where the advertiser alludes to the imagery and themes of an event without any references to specific trademarks, or in ""direct"" and ""predatory"" means—where the advertiser makes statements in their marketing that mislead consumers into believing they are officially associated with the event (including the fraudulent use of official names and trademarks), or performs marketing activities in and around a venue to dilute the presence of ""official"" sponsors.Ambush marketing is most common in sport; the practice has been a growing concern to the organizers of major sporting events—such as FIFA (FIFA World Cup), the International Olympic Committee, and the National Football League, as certain forms of ambush marketing can devalue the exclusive sponsorship rights that they had sold to other companies, dilute the exposure of official sponsors, and in some cases, can involve the infringement of an organizer's trademarks.In an effort to control ambush marketing, organizers have, in recent years, required the host cities of their major events to enact special laws restricting the use of an event's intellectual property, restrictions on non-sponsors creating unauthorized ""associations"" with an event by referring to certain words and concepts, and the ability to ensure that only authorized advertisers may have marketing presence within a specified radius of the site. Such regulations have attracted controversy for limiting freedom of speech, and for preventing companies from factually promoting themselves in the context of an event.
  • studyres.com © 2026
  • DMCA
  • Privacy
  • Terms
  • Report