programmatic advertising
... marketing, and brand management all need to be onboard. “As programmatic buying has been executed by a number of companies, it’s becoming easier to navigate because we have developed a roadmap for approval and demonstrated success in the marketplace,” she says. “It will be a standard media approach ...
... marketing, and brand management all need to be onboard. “As programmatic buying has been executed by a number of companies, it’s becoming easier to navigate because we have developed a roadmap for approval and demonstrated success in the marketplace,” she says. “It will be a standard media approach ...
A Basic Model of Voter Loyalty
... low-involvement, repetitive voting behavior, they do not seem to be spuriously loyal as is sometimes proposed in conventional marketing, but actually exceptionally loyal. This means ...
... low-involvement, repetitive voting behavior, they do not seem to be spuriously loyal as is sometimes proposed in conventional marketing, but actually exceptionally loyal. This means ...
Understanding Relationship Marketing Outcomes
... Nearly two decades have passed since the first mention of the relationship marketing concept by Berry (1983), but the concept is still in vogue, maybe more than ever. Brown (1997) observed, not without a touch of irony, that faced with the prospect of missing the last train to scientific respectabil ...
... Nearly two decades have passed since the first mention of the relationship marketing concept by Berry (1983), but the concept is still in vogue, maybe more than ever. Brown (1997) observed, not without a touch of irony, that faced with the prospect of missing the last train to scientific respectabil ...
Integrating Consumer Feedback Into Business Marketing Strategies
... iterative data collection method and analysis to develop theories about social phenomena (Petty et al., 2012). Since I did not seek to research individual world-views or lived experiences on identifiable concerns or create common themes as explained by Yin (2014), I chose not to use a phenomenologic ...
... iterative data collection method and analysis to develop theories about social phenomena (Petty et al., 2012). Since I did not seek to research individual world-views or lived experiences on identifiable concerns or create common themes as explained by Yin (2014), I chose not to use a phenomenologic ...
advertising pays 2 - Advertising Association
... This report (the ‘Final Report’) has been prepared by Deloitte LLP (‘Deloitte’) for the Advertising Association in accordance with the contract with them dated 8 August 2013 (‘the Contract’) and on the basis of the scope and limitations set out below. The Final Report has been prepared solely for th ...
... This report (the ‘Final Report’) has been prepared by Deloitte LLP (‘Deloitte’) for the Advertising Association in accordance with the contract with them dated 8 August 2013 (‘the Contract’) and on the basis of the scope and limitations set out below. The Final Report has been prepared solely for th ...
The marketing communications mix of a Port Authority
... also a recent development. Therefore it is not too surprising that there is a limited amount of literature on the topic of marketing from the perspective of a port authority. Some notable papers on the subject are Bernard (1995) and Cahoon (2004). Bernard (1995) gives a very extensive, yet purely th ...
... also a recent development. Therefore it is not too surprising that there is a limited amount of literature on the topic of marketing from the perspective of a port authority. Some notable papers on the subject are Bernard (1995) and Cahoon (2004). Bernard (1995) gives a very extensive, yet purely th ...
Customer Orientation and Marketing in Containerized Freight
... shippers affects the quality of the services and the benefits provided (Plomaritou, Plomaritou and Giziakis, 2011). In the shipping industry, the following basic types of interaction can be found: Interaction between the shipper and the service facilities, such as the formation of the bill of ladi ...
... shippers affects the quality of the services and the benefits provided (Plomaritou, Plomaritou and Giziakis, 2011). In the shipping industry, the following basic types of interaction can be found: Interaction between the shipper and the service facilities, such as the formation of the bill of ladi ...
Place marketing, strategic planning and competitiveness: The case
... Valletta. Its land area is only 316 km2 and in this restricted space live 378.000 people giving it one of the highest population densities in the world (Makhzoumi, 2000; Bramwell, 2006), hosting at the same time over 1.000.000 visitors per year (Chapman & Cassar, 2004). Given Malta’s geographical lo ...
... Valletta. Its land area is only 316 km2 and in this restricted space live 378.000 people giving it one of the highest population densities in the world (Makhzoumi, 2000; Bramwell, 2006), hosting at the same time over 1.000.000 visitors per year (Chapman & Cassar, 2004). Given Malta’s geographical lo ...
The effects of e-mail marketing on brand loyalty.
... their loyalty. When they are engaged actively they consciously choose the brand because of a positive attitude towards the brand. On the contrary when a customer is passively loyal to a brand this is called inertia. Here brand repeat purchases occur out of habit, rather than making the repeat purcha ...
... their loyalty. When they are engaged actively they consciously choose the brand because of a positive attitude towards the brand. On the contrary when a customer is passively loyal to a brand this is called inertia. Here brand repeat purchases occur out of habit, rather than making the repeat purcha ...
1.5.3 Sports sponsorship relationship
... used marketing communication tool as it helps to create great brand awareness, potential value can be created only from long-term relationships. To understand completely the value of sports sponsorship can take years regarding improved consumers’ attitude about sponsor’s brand, therefore, sponsorshi ...
... used marketing communication tool as it helps to create great brand awareness, potential value can be created only from long-term relationships. To understand completely the value of sports sponsorship can take years regarding improved consumers’ attitude about sponsor’s brand, therefore, sponsorshi ...
Principles of Marketing, 13e (Kotler/Armstrong)
... Full file at http://gettestbank.eu/Test-Bank-for-Principles-of-Marketing,-13th-Edition-Kotler 47) A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________. A) frequency marketing program B) basic customer relationship C) club marketing program D) partner ...
... Full file at http://gettestbank.eu/Test-Bank-for-Principles-of-Marketing,-13th-Edition-Kotler 47) A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________. A) frequency marketing program B) basic customer relationship C) club marketing program D) partner ...
Integrated Marketing Communication in Building
... Communications (IMC) makes definite sense – so much so that trainee in the field may get amaze what all the confusion is about. IMC recommends that marketers focus at the customer first – his or her preferences, buying patterns, media exposure, and other factors – and then customer is exposed to the ...
... Communications (IMC) makes definite sense – so much so that trainee in the field may get amaze what all the confusion is about. IMC recommends that marketers focus at the customer first – his or her preferences, buying patterns, media exposure, and other factors – and then customer is exposed to the ...
Marketing for Good Tool Kit
... Whether your organisation is big or small, with or without access to strategic support from outside marketing specialists, you should always develop your marketing strategy through a disciplined process. Your strategy may be very detailed, or it could be one or two pages long. Not-for-profits with ...
... Whether your organisation is big or small, with or without access to strategic support from outside marketing specialists, you should always develop your marketing strategy through a disciplined process. Your strategy may be very detailed, or it could be one or two pages long. Not-for-profits with ...
Chapter 02 Marketing Strategy Planning
... 17. Although the customer should be the target of all marketing efforts, customers are not part of a marketing mix. True False ...
... 17. Although the customer should be the target of all marketing efforts, customers are not part of a marketing mix. True False ...
Identifying and Reporting Misleading Ads
... these products, additional research was needed before reliable conclusions could be drawn about the effects of television viewing on this audience. As a result of the FTC’s investigation, the companies stopped making explicit claims about the educational value of their videos. Q. How does the FTC e ...
... these products, additional research was needed before reliable conclusions could be drawn about the effects of television viewing on this audience. As a result of the FTC’s investigation, the companies stopped making explicit claims about the educational value of their videos. Q. How does the FTC e ...
Dennis de Beer - University of the Free State
... The objective of this field study was to investigate the effectiveness of the formulation and implementation of marketing strategy at business and functional level within a given organisation. The work was prompted by a need to assess and address the framework for developing marketing strategy at di ...
... The objective of this field study was to investigate the effectiveness of the formulation and implementation of marketing strategy at business and functional level within a given organisation. The work was prompted by a need to assess and address the framework for developing marketing strategy at di ...
Integrated Advertising, Promotion, and Marketing Communications
... 30) Promotional tools include trade promotions, consumer promotions, database marketing, personal selling, and advertising. Answer: FALSE Diff: 2 Page Ref: 11 Objective: 1-4 31) Data-driven marketing programs include permission marketing, frequency marketing, and E-active marketing. Answer: FALSE Di ...
... 30) Promotional tools include trade promotions, consumer promotions, database marketing, personal selling, and advertising. Answer: FALSE Diff: 2 Page Ref: 11 Objective: 1-4 31) Data-driven marketing programs include permission marketing, frequency marketing, and E-active marketing. Answer: FALSE Di ...
View/Open - DBS eSource - Dublin Business School
... relation to the real estate industry. The underlying study investigates the impact of mobile marketing on the marketing strategies of Irish residential real estate agencies and property portals through qualitative research. Although this study is based on a small nonprobability sample (and for this ...
... relation to the real estate industry. The underlying study investigates the impact of mobile marketing on the marketing strategies of Irish residential real estate agencies and property portals through qualitative research. Although this study is based on a small nonprobability sample (and for this ...