Aristotle on Persuasion
... • We must be able to employ persuasion, just as strict reasoning
can be employed, on opposite sides of a question, not in order
that we may in practice employ it in both ways (for we must not
make people believe what is wrong), but in order that we may
see clearly what the facts are, and that, if a ...
... Its goal is to influence human choices on specific
matters that require immediate attention.
• "Rhetoric is the art, practice, and study of human
communication." (Andrea Lunsford)
Rhetoric and Technical Communication
... From this study of rhetoric as an art rose sophists in Greece, itinerant teachers of
“Sophist” is Greek for knowledge or wisdom. Greeks did not believe wisdom could be
taught, hence their distrust of the sophists, who conflated rhetoric and wisdom.
Plato’s dialogues ridicule the sophists, ...
notes - public.asu.edu
... the time. This is to me a source of wonder. The field of rhetoric provides an especially satisfying
account of communicative processes and possibilities. As a mode of inquiry, rhetoric is
expansive in scope, supple enough to be applied in the study of various media and multiple
contexts of interacti ...
Marcus Tullius Cicero (106-43 BC)
... when allegations arose that Cicero was involved in the murder
Marc Anthony (Jr.) and Octavian took over Rome, to “stabilize the Republic” and
when Cicero tried to flee Athens, the executions found him in his litter and cut his
ethical and political qualities of epideictic rhetoric in ancient greece
... point of view of the use of the language as a means of communication. The scope of the usage of
speech is connected with the common wealth according to which public life and its political and
ethical conditions are moulded. The sense of purpose on the other hand lies in the duty of the
orator to per ...
Laurent Pernot: La Rhétorique dans l`Antiquité (Le livre de poche
... rhétorique, along with a chronological chart, bibliography, and four indices (of proper names, of
subjects, and of Greek and Latin words, respectively).
In the preface (pp. 5-12), Pernot states that his aim is to present the history of rhetoric in GrecoRoman antiquity with emphasis both on the pract ...
El conocimiento de los valores - Retos de la Retórica
... proof of the streams linking these kinds of discourses, and it is also one of the ways
for rhetoric to deal with other discourses in addition to the oral ones. In the same way,
the achievement of an effect or influence on receivers as a goal of discourse is present
not only in speeches but also in o ...
Ethos, Pathos, Logos Notes
... philosophy whereas rhetoric deals in
what we might call “fuzzy logic”
Consider this example: “High taxes hurt
jobs.” What do you think about the
“logic of this statement?
Gorgias (/ˈɡɔrɡiæs/; Greek: Γοργίας) is a Socratic dialogue written by Plato around 380 BC. The dialogue is based on a conversation between Socrates and a small group of sophists (and other guest) at a dinner gathering, Socrates debates with the sophist seeking the true definition of rhetoric, attempting to pinpoint the essence of rhetoric and unveil the flaws of the sophistic oratory popular in Athens at this time. The art of persuasion was widely considered necessary for political and legal advantage in classical Athens, and rhetoricians promoted themselves as teachers of this fundamental skill. Some, like Gorgias, were foreigners attracted to Athens because of its reputation for intellectual and cultural sophistication. In the Gorgias, Socrates argues that philosophy is an art, whereas rhetoric is a skill based on mere experience. To Socrates, most rhetoric in practice is merely flattery. In order to use rhetoric for good, rhetoric cannot exist alone; it must depend on philosophy to guide its morality. Socrates, therefore, believes that morality is not inherent in rhetoric and that without philosophy, rhetoric is simply used to persuade for personal gain. Socrates suggests that he is one of the few (but not only) Athenians to practice true politics (521d).