Durham Research Online
... Only lately has sustainability been the focus of attention in exporting research. For instance, Aguilera-Caracuel, Hurtado-Torres, and Aragon-Correa (2012) explored the influence of international diversification and length of export activity on proactive environmental strategy; Marshall et al. (2010 ...
... Only lately has sustainability been the focus of attention in exporting research. For instance, Aguilera-Caracuel, Hurtado-Torres, and Aragon-Correa (2012) explored the influence of international diversification and length of export activity on proactive environmental strategy; Marshall et al. (2010 ...
academy of marketing studies journal
... own choices on important product features at a price similar to that of standardized alternatives (Moon, Chadee, and Tikoo 2008). For example, computer manufacturer Dell is well known for its success in meeting the various needs of individual customers by offering an enormous number of computer conf ...
... own choices on important product features at a price similar to that of standardized alternatives (Moon, Chadee, and Tikoo 2008). For example, computer manufacturer Dell is well known for its success in meeting the various needs of individual customers by offering an enormous number of computer conf ...
Chapter 01 Overview of Sales Management and the Selling
... B. Environmental variables and changes in those variables over time, helping to determine the ultimate success or failure of marketing strategies C. Changes in the environment creating new marketing opportunities for an organization D. Environmental variables affected or changed by marketing a ...
... B. Environmental variables and changes in those variables over time, helping to determine the ultimate success or failure of marketing strategies C. Changes in the environment creating new marketing opportunities for an organization D. Environmental variables affected or changed by marketing a ...
sales promotion as a critical component of a small business
... A consumer price deal saves the buyer money when a product is purchased. The main types of price deals include discounts, bonus pack deals, refunds or rebates, and coupons. Price deals are usually intended to encourage trial use of a new product or line extension, to recruit new buyers for a mature ...
... A consumer price deal saves the buyer money when a product is purchased. The main types of price deals include discounts, bonus pack deals, refunds or rebates, and coupons. Price deals are usually intended to encourage trial use of a new product or line extension, to recruit new buyers for a mature ...
Online Resources by Chapter Marketing Course Professor in a Box
... advertising in order to position their brand in the minds of their consumers and with the greater public in their “Human Element” campaign. www.adage.com Advertising Age Publication. Look at this trade and industry publication that is on every advertising executive’s desk and see what the reporter ...
... advertising in order to position their brand in the minds of their consumers and with the greater public in their “Human Element” campaign. www.adage.com Advertising Age Publication. Look at this trade and industry publication that is on every advertising executive’s desk and see what the reporter ...
Impact of Relationship Marketing on Customer Loyalty
... Foster &Cadogan (2000)examined how customers' loyalty is influenced by their relationship with organization at two different levels; specific relationship between customers with the sales person; and the overall relationship customers share with the organization. Mail survey for business customers o ...
... Foster &Cadogan (2000)examined how customers' loyalty is influenced by their relationship with organization at two different levels; specific relationship between customers with the sales person; and the overall relationship customers share with the organization. Mail survey for business customers o ...
YouTube/OurTube/TheirTube: Official and
... useful indicator of the emerging concerns of work in this field more broadly. Research into the voices engaging in YouTube politics has identified that the video-sharing channel is being used extensively by “official” and institutional political actors, such as campaigns and candidates (Gulati & Wil ...
... useful indicator of the emerging concerns of work in this field more broadly. Research into the voices engaging in YouTube politics has identified that the video-sharing channel is being used extensively by “official” and institutional political actors, such as campaigns and candidates (Gulati & Wil ...
How Much Effort is “Best Efforts”? A Marketing
... less problematic, as they theoretically allow all parties a greater level of clarity in determining when contractual obligations have been fulfilled. In practice, however, it is unclear whether semantics plays a role in the actual determination of a party’s efforts. In fact, best efforts variants ca ...
... less problematic, as they theoretically allow all parties a greater level of clarity in determining when contractual obligations have been fulfilled. In practice, however, it is unclear whether semantics plays a role in the actual determination of a party’s efforts. In fact, best efforts variants ca ...
Customer Based Brand Equity
... o Less sensitive to a price increases o Withdrawal of advertising support o More willing to see the product in a new distribution channel. ...
... o Less sensitive to a price increases o Withdrawal of advertising support o More willing to see the product in a new distribution channel. ...
Employment History - The University of Tennessee at Martin
... Students? A View from Three Levels of Academic Administrators,” Academy of Marketing Studies Journal, pp. 19-33, with Robert L. Webster. (2007). “University Performance and Strategic Marketing: An Extended Study,” Marketing Intelligence and Planning, pp. 436-459, with Robert L. Webster and Harry A. ...
... Students? A View from Three Levels of Academic Administrators,” Academy of Marketing Studies Journal, pp. 19-33, with Robert L. Webster. (2007). “University Performance and Strategic Marketing: An Extended Study,” Marketing Intelligence and Planning, pp. 436-459, with Robert L. Webster and Harry A. ...
In order to gain insight into the effectiveness of past marketing
... Reports in trade journals have suggested that TV advertising has lost effectiveness. Reasons for this suggestion are the ability of viewers to control their viewing of TV commercials using DVR’s, reports by Forrester Research in 2007 that over half of consumers do not like TV advertising and would p ...
... Reports in trade journals have suggested that TV advertising has lost effectiveness. Reasons for this suggestion are the ability of viewers to control their viewing of TV commercials using DVR’s, reports by Forrester Research in 2007 that over half of consumers do not like TV advertising and would p ...
2015 Guide to Shopper Marketing Agencies
... solutions firsthand. Since pre-shop is vital to driving purchase in the category, Catapult also created an immersive brand destination on BestBuy.com to complement the in-store experience (BestBuy.com/sonyexperience). The results to date are impressive, with same store sales of Sony products up signi ...
... solutions firsthand. Since pre-shop is vital to driving purchase in the category, Catapult also created an immersive brand destination on BestBuy.com to complement the in-store experience (BestBuy.com/sonyexperience). The results to date are impressive, with same store sales of Sony products up signi ...
Irish Marketing Review, vol. 15, no. 2, 2002
... of vastly greater than 60 per cent saturation penetration, as the latter is usually associated with an assumption of an 'adult market'. The figure for children and adolescents serves to underscore the dramatic social impact of the Internet. A recent study reported by the BBC indicated that 60 per ce ...
... of vastly greater than 60 per cent saturation penetration, as the latter is usually associated with an assumption of an 'adult market'. The figure for children and adolescents serves to underscore the dramatic social impact of the Internet. A recent study reported by the BBC indicated that 60 per ce ...
The Definitive Guide to Mobile Ad Measurement
... Looking at More Meaningful Metrics Top-line metrics and direct indicators of purchase are the meaningful metrics marketers say they need to justify mobile ad spend. Yet, the perceived inability to connect mobile impressions with online and offline purchase data is often their biggest stumbling bloc ...
... Looking at More Meaningful Metrics Top-line metrics and direct indicators of purchase are the meaningful metrics marketers say they need to justify mobile ad spend. Yet, the perceived inability to connect mobile impressions with online and offline purchase data is often their biggest stumbling bloc ...
Creating and Capturing Customer Value
... by providing “quality, variety, and freshness throughout its stores,” along with the promise to make the lives of its customers easier by offering quick, courteous service aligned with its customers’ needs. The company also knows the importance of being involved in its customers’ communities, and it ...
... by providing “quality, variety, and freshness throughout its stores,” along with the promise to make the lives of its customers easier by offering quick, courteous service aligned with its customers’ needs. The company also knows the importance of being involved in its customers’ communities, and it ...
Lecture 4 Interactive Marketing
... but actually buy products in traditional retail outlets. They make up 23 percent of online consumers and represent an important segment for multichannel retailers that also feature catalogue and store operations, such as J. Crew and JCPenney. Twenty percent of online consumers are hunter-gatherers ...
... but actually buy products in traditional retail outlets. They make up 23 percent of online consumers and represent an important segment for multichannel retailers that also feature catalogue and store operations, such as J. Crew and JCPenney. Twenty percent of online consumers are hunter-gatherers ...
Guidelines for Ethical Business Practice
... wireless devices such as a mobile phone, or in any other medium, or by providing a commercial website or other online services directed to children under 13, marketers should first determine whether the collection and use of the child’s data for marketing purposes or the sending of marketing materia ...
... wireless devices such as a mobile phone, or in any other medium, or by providing a commercial website or other online services directed to children under 13, marketers should first determine whether the collection and use of the child’s data for marketing purposes or the sending of marketing materia ...
0 - Institute for Brands and Brand Relationships | BBR 2014
... information among academics and practitioners worldwide; (3) to build collaboration and community among academics and practitioners in the brand and brand relationships area; and (4) to build awareness, knowledge ...
... information among academics and practitioners worldwide; (3) to build collaboration and community among academics and practitioners in the brand and brand relationships area; and (4) to build awareness, knowledge ...
Cities and their brands: Lessons from corporate branding
... symbolised by the organisation become key elements of differentiation strategies (Hatch and Schultz, 2003). Hulberg (2006) summarises the reasons for increased interest in corporate branding, which can be broadly explained by three main factors: differentiation (separating one’s self from the crowd ...
... symbolised by the organisation become key elements of differentiation strategies (Hatch and Schultz, 2003). Hulberg (2006) summarises the reasons for increased interest in corporate branding, which can be broadly explained by three main factors: differentiation (separating one’s self from the crowd ...
The Four Pillars of Marketing Effective Strategies for Growth
... mini-audit of your billing practices to ensure the invoices your patients receive clearly communicate the value you bring to them. Though you may think patients know all the services you provide, the average patient only knows what you did for them. Take a minute near the end of the patient visit to ...
... mini-audit of your billing practices to ensure the invoices your patients receive clearly communicate the value you bring to them. Though you may think patients know all the services you provide, the average patient only knows what you did for them. Take a minute near the end of the patient visit to ...