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FREE Sample Here
FREE Sample Here

... NAT: BUSPROG: Reflective Thinking DISC: Marketing Plan A-Head: Marketing Planning: The Basis for Strategy and Tactics Bloom's: Application ...
social crm and digital marketing communication in b2b relationships
social crm and digital marketing communication in b2b relationships

... is 42% of 16-74 year olds, have signed in at least one social network such as Facebook, Twitter, LinkedIn and so on. Social networks are the most popular among 16-24 year olds, where 83% have signed in a social network. (Official Statistics of Finland 2010.) However, the change not only concerns soc ...
Preview Sample 1
Preview Sample 1

... NAT: BUSPROG: Analytic DISC: Marketing Plan A-Head: Marketing Planning: The Basis for Strategy and Tactics Bloom's: Knowledge ...
Adapting Design to Foreign Markets - A Case Study of Three Finnish
Adapting Design to Foreign Markets - A Case Study of Three Finnish

... The present World Design Capital status of Helsinki is proof of the world wide recognition that Finnish design enjoys. Finnish fashion, even though a part of the Finnish design industry, is not something Finland has been known for in the past; despite the success of Marimekko. In the past 10 to 15 y ...
Gabriel Gelb`s CV - Endeavor Management
Gabriel Gelb`s CV - Endeavor Management

... Allure Energy, Inc. v. Nest Labs Inc., Green Mountain Energy Company and Reliant Energy Retail Holdings, LLC. In the U. S. District Court for the Eastern District of Texas, Lufkin Division. Case No. 9:13-cv-00102 Camowraps LLC v. Quantum Digital Ventures, LLC and Haas Outdoors, Inc In the U. S. Dist ...
Understanding Relationship Marketing Outcomes
Understanding Relationship Marketing Outcomes

... concerning evaluations of goods or services, includes “relating pleasant, vivid, or novel experiences; recommendations to others; and even conspicuous display” (Anderson 1998, p. 6). Largely because personal communication is viewed as a more reliable source than nonpersonal information (e.g., Gremle ...
Resume - Wayne State University
Resume - Wayne State University

... Karl Boedecker and Fred Morgan, “Corporate Purpose and Corporate Governance: What Interests Should Corporations Serve?” presented at Pacific Southwest Academy of Legal Studies in Business Conference. 2009 Fred Morgan, “Commercial Speech and the First Amendment,” Proceedings (Abstract), AMA Summer Ed ...
The Motley Fool Case Study
The Motley Fool Case Study

Skier Satisfaction Research - Burke Area Chamber of Commerce
Skier Satisfaction Research - Burke Area Chamber of Commerce

... Distribution Channels for Lodging Properties The primary channels of distribution for lodging properties are direct-to-property and the CRS service provided by Inntopia, in cooperation with NEKTTA. The direct-to-property channel should include both voice and online bookings, as made through Inntopia ...
Customer satisfaction, brand loyalty
Customer satisfaction, brand loyalty

... 1994) have deliberately called for a paradigm shift , from emphasis on satisfaction to the pursuit of loyalty as a strategic business goal (Oliver,1999). Oliver (1999) noted the shift "appeared to be a worthwhile change in strategy for most firms because business understood the profit of having a lo ...
Chapter 02 The Role of IMC in the Marketing Process
Chapter 02 The Role of IMC in the Marketing Process

... C. market atomization. D. synchro marketing. E. differentiating marketing. ...
chapter 13
chapter 13

... Answer: (c) Page: 470 11. Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. a. organizational culture b. entire marketing mix c. demand mix d. profit variables in a company Answer: (b) Page: 470 1 ...
MARKETING / UNIT VI - Virtual Enterprises International
MARKETING / UNIT VI - Virtual Enterprises International

Pandora`s products
Pandora`s products

... strategy for Pandora when entering the Latvian market. Succeeding to analyze the internal situation we will make an external analysis, and therefore uncover both the macro and micro conditions in Latvia. This is important so better decisions can be made henceforward, and besides to discover if this ...
who`s feeding the kids online?
who`s feeding the kids online?

... environments on children, young people and parents – and also disregards the choices made by food companies to promote such items to children, parents of young children, and teens. 6. Prohibit ‘heroes of the young’ from marketing HFSS products To protect children and young people, ‘heroes or heroine ...
Building Brand Loyalty Through Youth Consumers and the Use of
Building Brand Loyalty Through Youth Consumers and the Use of

... Background of the Problem The existing literature regarding grass roots marketing in regards to brand loyalty is relatively minimal. It mainly focuses on the benefits of branding through the use of mass media marketing. The literature is also lacking in the area of targeting youth consumers with gra ...
Chapter #19
Chapter #19

... between the cost of sales to new customers and the cost of sales to loyal customers—the former cost some 20 times more. In an effort to capitalize on this, some department stores send their creditcard holders invitations to “private” sales and other special events. By maximizing the interactivity wi ...
Market Orientation as a Strategic Driver of Individual
Market Orientation as a Strategic Driver of Individual

... assessed both at the organizational and individual levels. They may be critically important for firms both in national and international markets. In general, the purpose of these orientations is to generate more profit, more sales, more satisfaction, and so on. Especially, customer orientation has b ...
Skier Satisfaction Research - Northeastern Vermont Development
Skier Satisfaction Research - Northeastern Vermont Development

... Distribution Channels for Lodging Properties The primary channels of distribution for lodging properties are direct-to-property and the CRS service provided by Inntopia, in cooperation with NEKTTA. The direct-to-property channel should include both voice and online bookings, as made through Inntopia ...
Marketing Management - 12th Edition
Marketing Management - 12th Edition

in merchandising - Path to Purchase Institute
in merchandising - Path to Purchase Institute

... “Retailers will use their stores as distribution centers and continue to drive traffic to their stores,” he says. “This provides an additional option for shoppers getting merchandise faster.” Once shoppers visit, it’s up to the magic of merchandising to sway them. Rodriguez says nothing online repla ...
URN:NBN:fi:jyu-20
URN:NBN:fi:jyu-20

... opposite background – one is highly digitalized born global operating in the B2C market while the other is more conventional exporter in the B2B industry. In the field of marketing, ecommerce is still a rather new phenomenon and many researchers argue that it is highly under-researched, especially f ...
SL and HL Summary File
SL and HL Summary File

... Construct different types of organisation charts and describe their nature Analyse changes in organisational charts and their effects Identify why firms need to organise employees in particular ways Analyse methods of organising human resources that are used by different organisations Analyse how ow ...
The extended version (opens new window)
The extended version (opens new window)

... changes between each data-point might be attributable to the way the question is asked rather than any reflection of reality. Consideration always needs to be given to how the most robust data can be obtained, for example via longitudinal studies that track the attitudes, beliefs and behaviours of a ...
European Journal of Marketing
European Journal of Marketing

... generally addresses only our higher senses, sight and hearing, and tends to neglect the other senses (Lindstrom, 2005; Krishna, 2010). Instead of concentrating solely on sight and hearing, it would also be worth trying to take advantage of the other senses, such as taste, to increase the appeal and ...
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Multi-level marketing

Multi-Level Marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's ""downline"", and can provide multiple levels of compensation. Other terms used for MLM include pyramid selling, network marketing, and referral marketing. According to the US FTC, some MLM companies constitute illegal pyramid schemes which exploit members of the organization.MLM is one type of direct selling. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. MLM salespeople not only sell the company's products but also encourage others to join the company as a distributor.Companies that use MLM models for compensation have been a frequent subject of criticism and lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial entry costs (for marketing kit and first products), emphasis on recruitment of others over actual sales, encouraging if not requiring members to purchase and use the company's products, exploitation of personal relationships as both sales and recruiting targets, complex and exaggerated compensation schemes, the company and/or leading distributors making major money off training events and materials, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion.
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