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Marketing Communications
Marketing Communications

... voice, etc. ...
New Balance: A Success Story
New Balance: A Success Story

... discipline, structure and a large dose of passion. Any marketer knows that focus is the key to developing a strong brand. But focus also extends to the way in which you run your business. At Alliance Atlantis Broadcasting, specialty is our specialty. So, while some broadcasters are focused on other ...
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... § Grew business 400% in one year through helping a CPA implement an integrated, strategic marketing plan. § Drove $1M sale for client by providing LinkedIn coaching and brought in 56 new clients in less than 3 months for a medical spa by launching social media campaign and developing digital footpri ...
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... Identify advertising media used in foreign markets, for example: newspaper, radio, television, Internet and magazine Lesson Content: ...
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... before then. In addition, young children, in particular, have difficulty in distinguishing between advertising and reality in ads, and ads can distort their view of the world. Additionally children are unable to evaluate advertising claims. Thus, ethical questions arise when they are exposed to diff ...
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... Barton Community College is committed to the assessment of student learning and to quality education. Assessment activities provide a means to develop an understanding of how students learn, what they know, and what they can do with their knowledge. Results from these various activities guide Barton ...
Guerrilla Marketing - Studious-Catz
Guerrilla Marketing - Studious-Catz

... situations or leaving products in high profile places to get them seen/used/noticed. • Live commercials – paying for ‘live commercials’ in an appropriate setting, e.g. getting a group of young people to promote the use of ‘alco-pops’ in a club or theme bar. 10. Of the above marketing methods which o ...
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Building your school`s brand

... improvements over time Focusing on key times such as open days will help, but only if everything else is in place It’s about sustained contact with your target audiences so they know what you stand for It’s a multi-media world and building positive perceptions and understanding takes time ...
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... 11. The environment that consists of actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers is known as; a) Marketing environment b) Micro environment c) Macro environment d) Strategic environment 12. Marketing Int ...
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e-Word-of-Mouth Marketing

... consumers. The use of the word “viral” correctly implies that messages take on the form of “viruses” that spread through contact with others. A form of viral marketing is one in which computer users pass along website addresses to others to attract visitors to a specific website. The more the messag ...
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... Delivering a 'series' of carefully tailored marketing campaigns to specific customer groups, that are timely, relevant and interesting will attract a higher response rate than 'one' global and often expensive, generic campaign. ...
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... actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its target customers.” The marketing environment surrounds and impacts upon the organization. There are two key perspectives on the marketing environment, namely the ma ...
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... identify and analyse opportunities in terms of their fit with organisational goals and capabilities evaluate each opportunity to determine its commercial impact on current business and customer base create methods for how newly identified marketing opportunities can be measured determine and rank ma ...
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this presentation (PowerPoint – 128K)

... – Difficulties in targetting customers precisely enough (time, place, medium) – Advertising is to act as a reminder—ie, ’create brand awareness’—in some cases, not as a purveyor of new information – In mature industries with commodities characteristics, advertising is used to try to differentiate pr ...
intro to marketing - Buncombe County Schools
intro to marketing - Buncombe County Schools

... The selling function is very important because it involves contact with customers. If customers are not satisfied with the sales experience, they often will not buy even if they need the product and the price is right. The selling function does not necessarily involve displaying products, setting hi ...
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Sivarit & Jittiporn, Marketing & Advertisement
Sivarit & Jittiporn, Marketing & Advertisement

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LO 13-1

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, Viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013.
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