
Moral Intuition and Media Entertainment Ron Tamborini Issues
... predict individual reactions, and more in its ability to predict group response. The logic could explain group differences in content appeal as a function of matching module-weight patterns among group members. Moreover, if these modules are truly universal and their varying weights are shaped throu ...
... predict individual reactions, and more in its ability to predict group response. The logic could explain group differences in content appeal as a function of matching module-weight patterns among group members. Moreover, if these modules are truly universal and their varying weights are shaped throu ...
Paid Attention
... Content is everywhere, yet a person’s ability to pay attention to it is limited. Therefore, attention is a scarce resource, and how it is allocated is of vital importance to advertisers. Producing ads that simply try to overpower those of competitors is no longer effective. Relying on just the quali ...
... Content is everywhere, yet a person’s ability to pay attention to it is limited. Therefore, attention is a scarce resource, and how it is allocated is of vital importance to advertisers. Producing ads that simply try to overpower those of competitors is no longer effective. Relying on just the quali ...