Moral Intuition and Media Entertainment Ron Tamborini Issues
Moral Intuition and Media Entertainment Ron Tamborini Issues

... predict individual reactions, and more in its ability to predict group response. The logic could explain group differences in content appeal as a function of matching module-weight patterns among group members. Moreover, if these modules are truly universal and their varying weights are shaped throu ...
UPA2007renfinal9_23_07
UPA2007renfinal9_23_07

Paid Attention
Paid Attention

... Content is everywhere, yet a person’s ability to pay attention to it is limited. Therefore, attention is a scarce resource, and how it is allocated is of vital importance to advertisers. Producing ads that simply try to overpower those of competitors is no longer effective. Relying on just the quali ...

Produsage

Produsage is a portmanteau of the words ""production"" and ""usage"", coined by Australian media scholar Axel Bruns and popularized in his book ""Blogs, Wikipedia, Second Life and Beyond: From Production to Produsage"". Produsage refers to the type of user-led content creation that takes place in a variety of online environments such as Wikipedia, open source software, and the blogosphere. The concept blurs the boundaries between passive consumption and active production. The distinction between producers and consumers or users of content has faded, as users also play the role of producers whether they are aware of this role or not. The hybrid term produser refers to an individual who is engaged in the activity of produsage. This concept is similar and related to commons-based peer production, a term coined by Yochai Benkler.